Missouri
County Map
Click a county to view its economic profile
Demographics & Population
Census Bureau American Community Survey 2020-2024 · 5-Year Estimates
Household Income
Age & Race / Ethnicity
Educational Attainment
Employment Overview
- Income gap: Households earn meaningfully less than the national median, affecting retail demand, housing absorption, and tax base statewide.
- Broadly in line with U.S. norms across income, poverty, education, and age.
Economy & Industry
Bureau of Labor Statistics QCEW · Bureau of Economic Analysis
- Largest private-sector industry: Health Care and Social Assistance employs 458,013 workers (22.3% of the tracked sectors), at an average wage of $63,120. Every industry figure on this page is private sector; government employs a further 415,169 and is counted separately.
- Economic scale: State GDP of $448.7B (2024).
- Wage stratification: Finance and Insurance averages $108,945 while Accommodation and Food Services averages $27,086, a 4.0x spread in the same economy, with implications for workforce development and talent strategy.
Industry Concentration
Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.
Attraction Opportunities - Below-Average Industries
- Top specialization: Rail Transportation concentrates at 8.80x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity.
- Cluster depth: 5 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base across the state.
- Attraction whitespace: 6 sub-sectors register LQ < 0.5, candidates for diversification or recruitment.
Housing & Affordability
Census ACS · HUD Fair Market Rents FY2026
Housing Overview
HUD Fair Market Rents (Statewide)
- In line with national: Home value to income ratio of 3.3x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
- Elevated vacancy: 11.2% vacancy rate; potential redevelopment opportunity.
- Affordable rent tiers: 2 of 5 HUD Fair Market Rent bedroom sizes sit below what a household on the median renter income of $43,288 can pay without cost burden (~$1,082/mo), and 42% of renter households are measured as cost-burdened.
Workforce Pipeline
Labor force readiness, commuting, and workforce composition
Labor Market Overview
Education & Talent Pipeline
Aging Workforce
Workforce by Occupation
- Healthy participation: 65.3% of the population aged 18+ is in the labor force, reflecting a steady, available workforce statewide.
County Profiles
115 counties in Missouri
AI Insights
Sample output. Pulse AI analysis draws on 6 federal data sources.
Missouri shows strong potential for rail transportation attraction, with a 8.80x concentration and 111 jobs in this sub-sector.
Cluster depth across rail transportation, leather and allied product manufacturing, and postal service creates supply-chain attraction leverage, a structural advantage for industrial recruitment.
Industry Shift Analysis
Prospect Match Scores
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Schedule a DemoData Sources
Updated from official federal government data.
Frequently Asked Questions
Key economic and demographic figures for Missouri, from federal data sources.
What is the population of Missouri?
6,191,814 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the median household income in Missouri?
$70,702 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the unemployment rate in Missouri?
3.7% (2024 annual average, U.S. Bureau of Labor Statistics, LAUS).
What is the GDP of Missouri?
$448.7B (BEA CAGDP2 (Regional)).
