ExecutivePulse
MO

Missouri

Population 6,191,814
6 Sources Updated September 10, 2026
6.2M
Population
334,922,499 U.S.
$70,702
Median Income
$80,734 national
$448.7B
GDP (current $), change real
3.7%
Unemployment
4.0% national

County Map

Click a county to view its economic profile

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$70,702
Per Capita
$39,695
Mean Household
$96,247
Poverty Rate
12.6%

Age & Race / Ethnicity

Source: Census Bureau ACS 2020-2024 · Table B01001, B02001, B03003
65+: 17.9% (1,107,743 residents) 55-64: 13% (805,833 residents) 35-54: 24.5% (1,514,293 residents) 18-34: 22.3% (1,381,266 residents) Under 18: 22.3% (1,382,679 residents) 39 Median Age
Cohorts
Under 18 · 22.3%
18-34 · 22.3%
35-54 · 24.5%
55-64 · 13%
65+ · 17.9%
Race & Ethnicity
White77.5%
Black or African American11%
Two or More Races7.1%
Asian2.1%
Some Other Race1.9%
American Indian and Alaska Native0.3%
Native Hawaiian and Other Pacific Islander0.1%
Hispanic or Latino(any race)5.2%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
91.9%
High School+
National: 89.6%
+2.3 pts
32.4%
Bachelor's+
National: 35.7%
3.3 pts
12.6%
Graduate+
National: 14.1%
1.5 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
6,191,814
Population
3,120,639
Labor Force
Employed
2,995,281
Unemployment Rate BLS LAUS 2024 annual
3.7%
2025 is not shown for Missouri: a state annual average needs all 12 months and the Bureau of Labor Statistics has published 11. County pages draw on the separate annual series and may show 2025.
Mean Commute 3 min below national avg
23.5 min
Work From Home vs 15.1% national
13%
Labor Force and Employed are ACS 5-Year survey estimates; the Unemployment Rate above comes from BLS LAUS, a separate monthly survey with its own methodology. The two won't reconcile by subtracting one from the other.
Missouri's median household income sits 12% below the national median. At 12.6%, its poverty rate runs 0.1 pts above the ~12.5% national level, relevant for federal funding eligibility narratives. Bachelor's-or-higher attainment of 32.4% trails the national average of 35.7%.
Source: U.S. Census Bureau American Community Survey 2020-2024 5-Year Estimates (released December 2025). Figures reflect the most recent Census release, older news reports may cite prior vintages.
Key Takeaways
  • Income gap: Households earn meaningfully less than the national median, affecting retail demand, housing absorption, and tax base statewide.
  • Broadly in line with U.S. norms across income, poverty, education, and age.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$448.7B
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP2 Regional GDP
90.817
Cost of Living - Below Avg

Top Private-Sector Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual · Private sector only, with government shown below
Top private-sector industries by employment in Missouri, with employment, share of top sectors, and average wage. Government employment is excluded and reported separately below the table.
IndustryEmployment% of Top SectorsAvg Wage
1Health Care and Social Assistance
458,013 22.3%
$63,120
2Retail Trade
304,942 14.8%
$39,506
3Manufacturing
281,886 13.7%
$77,859
4Accommodation and Food Services
261,707 12.7%
$27,086
5Professional, Scientific, and Technical Services
163,101 7.9%
$107,858
6Administrative and Support and Waste Management
143,425 7.0%
$55,720
7Finance and Insurance
131,474 6.4%
$108,945
8Wholesale Trade
125,704 6.1%
$91,159
9Transportation and Warehousing
107,151 5.2%
$58,814
10Other Services (except Public Administration)
79,060 3.8%
$49,344
Government employment · context only
415,169

Public-sector jobs are not in the table above and are not part of any share or location quotient on this page. Both are measured on the private economy only, 2,483,283 private jobs in 2025: every location quotient divides by that total, and the % of Top Sectors column divides by the sectors listed above. Private employment is the standard basis for measuring industry concentration because government employment mostly serves the resident population rather than an outside market. Nothing on this card is expected to add up with the government figure.

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Key Takeaways
  • Largest private-sector industry: Health Care and Social Assistance employs 458,013 workers (22.3% of the tracked sectors), at an average wage of $63,120. Every industry figure on this page is private sector; government employs a further 415,169 and is counted separately.
  • Economic scale: State GDP of $448.7B (2024).
  • Wage stratification: Finance and Insurance averages $108,945 while Accommodation and Food Services averages $27,086, a 4.0x spread in the same economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP (CAGDP2).

Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Chart source: BLS QCEW · broad NAICS supersector · private sector · Location Quotient vs. national private-sector employment share. The same supersector axes appear on every profile, so the shape can be compared across geographies.
Concentrated Industries
List source: BLS QCEW · 3-digit NAICS sub-sector · private sector · Location Quotient vs. national private-sector employment share.
Same source and same private-sector basis as the Top Industries table above. These sit at a finer level than the chart's supersector axes, so the two sets of values are not directly comparable. The sub-sector view surfaces specialization the supersector view masks, such as Rail Transportation here.
Rail Transportation
8.80x
111
Leather and Allied Product Manufacturing
2.19x
969
Postal Service
2.04x
279
Computing Infrastructure Providers and Data Processing
1.60x
14,429
Gasoline Stations and Fuel Dealers
1.58x
30,874

Attraction Opportunities - Below-Average Industries

LQ < 0.5, below-average employment, screened against industrial power cost. Source: BLS QCEW · 3-digit NAICS sub-sector
0.04x
Support Activities for Mining
177 employed
0.17x
Textile Mills
259 employed
0.33x
Pipeline Transportation
344 employed
0.34x
Air Transportation
3,622 employed
0.43x
Support Activities for Agriculture and Forestry
3,070 employed
0.45x
Water Transportation
572 employed
Screened on industrial power cost only. Industrial electricity in Missouri costs 8.38¢/kWh against 8.62¢/kWh nationally (2025). Land area and freight access are not assessed at state level. Source: EIA.
Key Takeaways
  • Top specialization: Rail Transportation concentrates at 8.80x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity.
  • Cluster depth: 5 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base across the state.
  • Attraction whitespace: 6 sub-sectors register LQ < 0.5, candidates for diversification or recruitment.
Source: BLS QCEW sub-sector Location Quotients.
Industry Employment Composition
Missouri's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of the top private supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2024 5-Year Estimates · Tables B25001, B25077, B25064
$230,300
Median Home Value vs 2019
$1,033
Rent/Mo
68.1%
Owner-Occ
11.2%
Vacancy
3.3x
Home Value to Income Ratio
vs. ~4.1x national average

HUD Fair Market Rents (Statewide)

Renter-household-weighted average across 115 Fair Market Rent areas · Source: HUD · Fair Market Rents FY2026 · Affordability threshold and renter cost burden from Census ACS B25119, B25070
Studio
$901/mo$612 to $1,095
1 Bedroom
$956/mo$677 to $1,197
2 Bedroom
$1,154/mo$888 to $1,358
3 Bedroom
$1,510/mo$1,065 to $1,769
4 Bedroom
$1,748/mo$1,176 to $2,103
30% of monthly median renter household income (~$1,082/mo, from a renter median of $43,288) · rents above this line are typically considered cost-burdened.
Measured: 42% of renter households already pay 30% or more of income on rent, and 20.5% pay 50% or more.
Key Takeaways
  • In line with national: Home value to income ratio of 3.3x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
  • Elevated vacancy: 11.2% vacancy rate; potential redevelopment opportunity.
  • Affordable rent tiers: 2 of 5 HUD Fair Market Rent bedroom sizes sit below what a household on the median renter income of $43,288 can pay without cost burden (~$1,082/mo), and 42% of renter households are measured as cost-burdened.
Source: Census ACS housing tables.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
3,701,392
Working Age (18-64) vs 2019
Labor force participation rate: 65.3% of population aged 18+ 65% Participation (18+)
vs 2019
Mean Commute 3 min below national avg
23.5 min
Work From Home vs 15.1% national
13%

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
32.4%
HS Diploma+
91.9%
6 Largest Institutions by Credentials Awarded
Degrees, certificates, and other credentials awarded last academic year (College Scorecard).
University of Missouri-Columbia 9,503/yr
Washington University in St Louis 6,224/yr
Missouri State University-Springfield 5,730/yr
Metropolitan Community College-Kansas City 3,677/yr
University of Missouri-Kansas City 3,445/yr
Saint Louis University 3,396/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
21.8%
55-64 of working-age population (18-64)
Same cohort is 13% of total population, the basis used in the Demographics cohort chart.
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
41%
Service
15.7%
Sales & Office
20.2%
Construction / Maint.
8.6%
Production / Transport
14.6%
Bars are drawn on a 0% to 60% axis, so bar length is proportional to actual share. Labels give each group's share of 2,995,281 employed workers.
Key Takeaways
  • Healthy participation: 65.3% of the population aged 18+ is in the labor force, reflecting a steady, available workforce statewide.
Source: ACS workforce data.

County Profiles

115 counties in Missouri

Adair County FIPS 29001 Andrew County FIPS 29003 Atchison County FIPS 29005 Audrain County FIPS 29007 Barry County FIPS 29009 Barton County FIPS 29011 Bates County FIPS 29013 Benton County FIPS 29015 Bollinger County FIPS 29017 Boone County FIPS 29019 Buchanan County FIPS 29021 Butler County FIPS 29023 Caldwell County FIPS 29025 Callaway County FIPS 29027 Camden County FIPS 29029 Cape Girardeau County FIPS 29031 Carroll County FIPS 29033 Carter County FIPS 29035 Cass County FIPS 29037 Cedar County FIPS 29039 Chariton County FIPS 29041 Christian County FIPS 29043 Clark County FIPS 29045 Clay County FIPS 29047 Clinton County FIPS 29049 Cole County FIPS 29051 Cooper County FIPS 29053 Crawford County FIPS 29055 Dade County FIPS 29057 Dallas County FIPS 29059 Daviess County FIPS 29061 DeKalb County FIPS 29063 Dent County FIPS 29065 Douglas County FIPS 29067 Dunklin County FIPS 29069 Franklin County FIPS 29071 Gasconade County FIPS 29073 Gentry County FIPS 29075 Greene County FIPS 29077 Grundy County FIPS 29079 Harrison County FIPS 29081 Henry County FIPS 29083 Hickory County FIPS 29085 Holt County FIPS 29087 Howard County FIPS 29089 Howell County FIPS 29091 Iron County FIPS 29093 Jackson County FIPS 29095 Jasper County FIPS 29097 Jefferson County FIPS 29099 Johnson County FIPS 29101 Knox County FIPS 29103 Laclede County FIPS 29105 Lafayette County FIPS 29107 Lawrence County FIPS 29109 Lewis County FIPS 29111 Lincoln County FIPS 29113 Linn County FIPS 29115 Livingston County FIPS 29117 Macon County FIPS 29121 Madison County FIPS 29123 Maries County FIPS 29125 Marion County FIPS 29127 McDonald County FIPS 29119 Mercer County FIPS 29129 Miller County FIPS 29131 Mississippi County FIPS 29133 Moniteau County FIPS 29135 Monroe County FIPS 29137 Montgomery County FIPS 29139 Morgan County FIPS 29141 New Madrid County FIPS 29143 Newton County FIPS 29145 Nodaway County FIPS 29147 Oregon County FIPS 29149 Osage County FIPS 29151 Ozark County FIPS 29153 Pemiscot County FIPS 29155 Perry County FIPS 29157 Pettis County FIPS 29159 Phelps County FIPS 29161 Pike County FIPS 29163 Platte County FIPS 29165 Polk County FIPS 29167 Pulaski County FIPS 29169 Putnam County FIPS 29171 Ralls County FIPS 29173 Randolph County FIPS 29175 Ray County FIPS 29177 Reynolds County FIPS 29179 Ripley County FIPS 29181 Saline County FIPS 29195 Schuyler County FIPS 29197 Scotland County FIPS 29199 Scott County FIPS 29201 Shannon County FIPS 29203 Shelby County FIPS 29205 St. Charles County FIPS 29183 St. Clair County FIPS 29185 St. Francois County FIPS 29187 St. Louis city FIPS 29510 St. Louis County FIPS 29189 Ste. Genevieve County FIPS 29186 Stoddard County FIPS 29207 Stone County FIPS 29209 Sullivan County FIPS 29211 Taney County FIPS 29213 Texas County FIPS 29215 Vernon County FIPS 29217 Warren County FIPS 29219 Washington County FIPS 29221 Wayne County FIPS 29223 Webster County FIPS 29225 Worth County FIPS 29227 Wright County FIPS 29229

AI Insights

Sample output. Pulse AI analysis draws on 6 federal data sources.

Sample AI Insight

Missouri shows strong potential for rail transportation attraction, with a 8.80x concentration and 111 jobs in this sub-sector.

Cluster depth across rail transportation, leather and allied product manufacturing, and postal service creates supply-chain attraction leverage, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025
BEA Regional GDP2024
Census CBP2024
HUD Fair Market RentsFY2026
USAspending.govFY2026

Frequently Asked Questions

Key economic and demographic figures for Missouri, from federal data sources.

What is the population of Missouri?

6,191,814 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Missouri?

$70,702 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Missouri?

3.7% (2024 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Missouri?

$448.7B (BEA CAGDP2 (Regional)).