St. Louis County, Missouri
Demographics & Population
Census Bureau American Community Survey 2020-2024 · 5-Year Estimates
Household Income
Population Profile
Educational Attainment
Employment Overview
- Income near the national median: Median household income tracks the national median, indicating a broad-based consumer market.
- Cost of living stretches income further: Local prices run 4.9% below the national average, so the nominal median of $82,936 is worth $87,209 at national average prices. BEA publishes price parity at metro level, not county level.
- Talent advantage: Bachelor's-or-higher attainment exceeds the national average by 11.7 pts, supports knowledge-economy and tech attraction.
Economy & Industry
Bureau of Labor Statistics QCEW · Bureau of Economic Analysis
- Largest private-sector industry: Health Care and Social Assistance employs 101,150 workers (22.1% of tracked sectors), at an average wage of $65,099. Every industry figure on this page is private sector; government employs a further 51,096 and is counted separately.
- Economic scale: Regional GDP of $114.8B (2024).
- Wage stratification: Management of Companies and Enterprises averages $151,509 while Accommodation and Food Services averages $29,462, a 5.1x spread in the same local economy, with implications for workforce development and talent strategy.
EP customers get year-over-year deltas, WARN notices, and SEC filings for every sector tracked above, surfaced as proactive alerts, not after-the-fact news.
Industry Concentration
Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.
Cluster Depth
Attraction Opportunities
- Top specialization: Management of Companies and Enterprises concentrates at 2.44x the national norm.
- Cluster depth: 6 sub-sectors register LQ ≥ 1.5, and no single source of demand accounts for more than 37.8% of the employment across them, the largest being business and professional services. Demand reaches this base from more than one market rather than from a single one.
- Attraction whitespace: 7 sub-sectors register LQ < 0.5 with at least 50 employed, candidates for diversification or recruitment depending on labor-market fit.
Housing & Affordability
Census ACS · HUD Fair Market Rents FY2026
Housing Overview
for rent or sale
HUD Fair Market Rents
- In line with national: Home value to income ratio of 3.3x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
- Affordable rent tiers: 3 of 5 HUD Fair Market Rent bedroom sizes sit below what a household on the median renter income of $49,422 can pay without cost burden (~$1,236/mo), and 45.5% of renter households are measured as cost-burdened.
Workforce Pipeline
Labor force readiness, commuting, and workforce composition
Labor Market Overview
Education & Talent Pipeline
Aging Workforce
Workforce by Occupation
- Succession risk is real: 22.5% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
- Healthy participation: 65% labor force participation reflects a steady, available local workforce.
- Talent pipeline: the 6 largest of 20 institutions in St. Louis County award 18,407 credentials a year. Employers drawing from a wider labor shed should read this alongside institutions outside the county, which this page does not aggregate.
AI Insights
Sample output. Pulse AI analysis draws on 10 federal data sources.
St. Louis County shows emerging potential for management of companies and enterprises attraction, with a 2.44x concentration and 25,777 jobs in this sub-sector. Near-term succession risk is elevated, with 22.5% of the working-age population within 10 years of retirement age.
The concentrated base spans management of companies and enterprises, insurance carriers and related activities, and computing infrastructure providers and data processing, and no single source of demand accounts for more than 37.8% of the employment across them, the largest being business and professional services. Supply-chain recruitment has more than one demand base to work from.
Industry Shift Analysis
Prospect Match Scores
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Schedule a DemoData Sources
Updated from official federal government data.
American Community Survey figures on this page are 2020-2024 five-year averages rather than single-year counts. A five-year estimate pools 60 months of survey responses, so each value describes the period as a whole.
Frequently Asked Questions
Key economic and demographic figures for St. Louis County, Missouri, from federal data sources.
What is the population of St. Louis County, Missouri?
995,569 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the median household income in St. Louis County, Missouri?
$82,936 in nominal dollars (U.S. Census Bureau, ACS 5-Year Estimates). Adjusted for local prices using the BEA all-items regional price parity for St. Louis, MO-IL (95.1 against a national average of 100), that is $87,209 at national average prices. BEA publishes regional price parity at metro level; there is no county-level figure.
What is the unemployment rate in St. Louis County, Missouri?
4.1% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).
What is the GDP of St. Louis County, Missouri?
$114.8B (U.S. Bureau of Economic Analysis, CAGDP2).
