Pulaski County, Missouri
Demographics & Population
Census Bureau American Community Survey 2020-2024 · 5-Year Estimates
Household Income
Population Profile
Educational Attainment
Employment Overview
- Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
- Below the state median: Median household income runs $6,236 (8.8%) under the Missouri median, so statewide income averages overstate local household buying power.
- Cost of living stretches income further: Local prices run 9.2% below the national average, so the nominal median of $64,466 is worth $70,998 at national average prices. BEA publishes price parity at state level, not county level.
- Talent gap: Bachelor's-or-higher attainment trails the national average by 9.9 pts, relevant for advanced-services attraction strategy.
- Young population: Median age of 28 is materially below the U.S. norm, a workforce pipeline asset.
Economy & Industry
Bureau of Labor Statistics QCEW · Bureau of Economic Analysis
- Largest private-sector industry: Accommodation and Food Services employs 2,752 workers (38.2% of tracked sectors), at an average wage of $29,505. Every industry figure on this page is private sector; government employs a further 5,170 and is counted separately.
- Economic scale: Regional GDP of $3B (2024).
- Wage stratification: Utilities averages $87,111 while Accommodation and Food Services averages $29,505, a 3.0x spread in the same local economy, with implications for workforce development and talent strategy.
EP customers get year-over-year deltas, WARN notices, and SEC filings for every sector tracked above, surfaced as proactive alerts, not after-the-fact news.
Industry Concentration
Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.
Cluster Depth
Attraction Opportunities
- Top specialization: Gasoline Stations and Fuel Dealers concentrates at 4.11x the national norm, strong concentration that anchors the local economy and supports supply-chain attraction strategy.
- Cluster depth: 9 sub-sectors register LQ ≥ 1.5, but 62.9% of the employment across them depends on one source of demand: visitor economy. Read the count as depth within that single demand base rather than as spread across separate ones.
Housing & Affordability
Census ACS · HUD Fair Market Rents FY2026
Housing Overview
for rent or sale
HUD Fair Market Rents
- Affordable market: Home value to income ratio of 2.9x is well below the ~4.1x national average; supports talent attraction and family settlement narratives.
- Elevated vacancy: 13.3% of housing units are vacant, above the Missouri rate of 11.2%, and down from 20.6% in 2019.
- Vacancy composition: the largest vacancy category is units for rent at 31.3% of vacant units, with seasonal and recreational use at 23.9%.
- Genuinely available supply: units listed for rent or for sale are 39.7% of the vacant stock, or 5.3% of all housing units against the 13.3% headline vacancy rate. That is the figure to plan an incoming employer's housing against, and the gap between the two is the redevelopment and conversion opportunity.
- Affordable rent tiers: 3 of 5 HUD Fair Market Rent bedroom sizes sit below what a household on the median renter income of $56,675 can pay without cost burden (~$1,417/mo), and 29.8% of renter households are measured as cost-burdened.
Workforce Pipeline
Labor force readiness, commuting, and workforce composition
Labor Market Overview
Education & Talent Pipeline
Aging Workforce
Workforce by Occupation
- Healthy participation: 69.9% labor force participation reflects a steady, available local workforce.
- Short commutes: 19.5-minute mean commute is a quality-of-life and labor-access advantage worth surfacing for site selectors.
- Talent pipeline: 2 institutions in Pulaski County award 64 credentials a year. Employers drawing from a wider labor shed should read this alongside institutions outside the county, which this page does not aggregate.
AI Insights
Sample output. Pulse AI analysis draws on 10 federal data sources.
Pulaski County shows meaningful potential for gasoline stations and fuel dealers attraction, with a 4.11x concentration and 258 jobs in this sub-sector.
Most of the employment across the concentrated sub-sectors traces back to a single source of demand. Visitor economy accounts for 62.9% of it, with food services and drinking places the largest single sub-sector at 53.7%. Recruitment that widens the demand base changes that exposure; recruitment inside the same base deepens it.
Industry Shift Analysis
Prospect Match Scores
Take it further
AI Insights: Built into ExecutivePulse. Continuous analysis tied to your own pipeline: industry-shift signals, prospect matches, retention prompts.
Managed Services: Prefer to hand it off? Our team delivers the analysis and consulting for you.
Schedule a DemoData Sources
Updated from official federal government data.
American Community Survey figures on this page are 2020-2024 five-year averages rather than single-year counts. A five-year estimate pools 60 months of survey responses, so each value describes the period as a whole.
Frequently Asked Questions
Key economic and demographic figures for Pulaski County, Missouri, from federal data sources.
What is the population of Pulaski County, Missouri?
53,894 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the median household income in Pulaski County, Missouri?
$64,466 in nominal dollars (U.S. Census Bureau, ACS 5-Year Estimates). Adjusted for local prices using the BEA all-items regional price parity for Missouri (90.8 against a national average of 100), that is $70,998 at national average prices. BEA publishes regional price parity at state level; there is no county-level figure.
What is the unemployment rate in Pulaski County, Missouri?
4.1% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).
What is the GDP of Pulaski County, Missouri?
$3B (U.S. Bureau of Economic Analysis, CAGDP2).
