ExecutivePulse
Official Federal Data

Saline County, Missouri

Marshall, MO · Population 23,231
10 Sources Updated September 10, 2026
$57,931 up from the baseline named below
Median Income (nominal) vs 2019
$80,734 national
3.6% up from the baseline named below
Unemployment vs 2024
4.3% national
$1.3B up from the baseline named below
GDP (nominal) real change vs 2023
22.7% up from the baseline named below
Bachelor's+ vs 2019
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household (nominal)
$57,931 up from 2019 vs 2019
Per Capita
$29,533 up from 2019 vs 2019
Mean Household
$76,384 up from 2019 vs 2019
Median Household (cost-of-living adjusted)
$63,801 state RPP 90.8
Poverty Rate
16.4% up from 2019 vs 2019
Median Income Comparison
Saline County$57,931
Missouri$70,702
National$80,734
Saline County is $12,771 (18.1%) below the Missouri median.
Cost-of-living adjustment uses the BEA all-items regional price parity for Missouri, 90.8 against a national average of 100 (2024). BEA publishes regional price parity at state and metropolitan level only; there is no county figure, so the state index stands in for Saline County and the adjusted median is an approximation. Per capita and mean household income above are nominal and carry no adjustment.

Population Profile

Source: Census Bureau ACS 2020-2024 · Table B01001, B02001, B03003
65+: 17.2% (3,997 residents) 55-64: 12.6% (2,919 residents) 35-54: 20.8% (4,825 residents) 18-34: 27.5% (6,388 residents) Under 18: 22% (5,102 residents) 35 Median Age
CohortsShare of total population
Under 18 · 22%
18-34 · 27.5%
35-54 · 20.8%
55-64 · 12.6%
65+ · 17.2%
Race & Ethnicity
White79.4%
Two or More Races8.7%
Some Other Race4.9%
Black or African American4.9%
Native Hawaiian and Other Pacific Islander1.4%
Asian0.6%
American Indian and Alaska Native0.1%
Hispanic or Latino(any race)12.6%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
86.3%
High School+
National: 89.6%
down from national 3.3 pts vs national
22.7%
Bachelor's+
National: 35.7%
down from national 13.0 pts vs national
8.1%
Graduate+
National: 14.1%
down from national 6.0 pts vs national

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
23,231
Population
10,973
Labor Force
Employed
10,623
Unemployment Rate BLS LAUS 2025 annual
3.6% up from 2024 +0.2 pts vs 2024
Mean Commute 9 min below national avg
17.5 min
Work From Home vs 15.1% national
3.9%
Labor Force and Employed are ACS 5-Year survey estimates; the Unemployment Rate above comes from BLS LAUS, a separate monthly survey with its own methodology. The two won't reconcile by subtracting one from the other.
Key Takeaways
  • Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
  • Below the state median: Median household income runs $12,771 (18.1%) under the Missouri median, so statewide income averages overstate local household buying power.
  • Cost of living stretches income further: Local prices run 9.2% below the national average, so the nominal median of $57,931 is worth $63,801 at national average prices. BEA publishes price parity at state level, not county level.
  • Elevated poverty: At 16.4%, the rate is in economically distressed territory and supports federal funding narratives (CDFI, NMTC, EDA).
  • Talent gap: Bachelor's-or-higher attainment trails the national average by 13.0 pts, relevant for advanced-services attraction strategy.
  • Young population: Median age of 35 is materially below the U.S. norm, a workforce pipeline asset.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$1.3B up from 2023 +0.1% vs 2023
Gross Domestic Product · 2024
+0.1% real (inflation-adjusted) · +1.5% nominal · 2023 to 2024
Source: Bureau of Economic Analysis · level and nominal change from CAGDP2 (current dollars); real change from CAGDP9 (chained 2017 dollars), both all-industry total. The two series agree in 2017, the chain reference year, and diverge by the amount of price change since.
90.8
Cost of Living · state · Below Avg

Top Private-Sector Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual · Private sector only, with government shown below
Top private-sector industries by employment in Saline County, Missouri, with employment, share of top sectors, and average wage. Government employment is excluded and reported separately below the table.
IndustryEmploymentShare of Top 10Avg Wage
1Manufacturing
2,129 41.7%
$58,754
2Retail Trade
930 18.2%
$32,561
3Accommodation and Food Services
563 11.0%
$16,834
4Wholesale Trade
308 6.0%
$68,130
5Agriculture, Forestry, Fishing and Hunting
276 5.4%
$58,034
6Administrative and Support and Waste Management
244 4.8%
$49,249
7Finance and Insurance
238 4.7%
$61,598
8Construction
160 3.1%
$54,174
9Other Services (except Public Administration)
136 2.7%
$41,069
10Arts, Entertainment, and Recreation
124 2.4%
$20,069
Government employment · context only
1,615

Public-sector jobs are not in the table above and are not part of any share or location quotient on this page. Both are measured on the private economy only, 7,217 private jobs in 2025: every location quotient divides by that total, and the Share of Top 10 column divides by the 10 sectors listed above. Private employment is the standard basis for measuring industry concentration because government employment mostly serves the resident population rather than an outside market. Nothing on this card is expected to add up with the government figure.

Track industry shifts with AI

ExecutivePulse monitors WARN notices, BLS changes, and SEC filings for your top employers.

Learn More
Key Takeaways
  • Largest private-sector industry: Manufacturing employs 2,129 workers (41.7% of tracked sectors), at an average wage of $58,754. Every industry figure on this page is private sector; government employs a further 1,615 and is counted separately.
  • Economic scale: Regional GDP of $1.3B (2024).
  • Wage stratification: Wholesale Trade averages $68,130 while Accommodation and Food Services averages $16,834, a 4.0x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
Seeing a change here?

EP customers get year-over-year deltas, WARN notices, and SEC filings for every sector tracked above, surfaced as proactive alerts, not after-the-fact news.

Get Deeper Trends

Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Chart source: BLS QCEW · broad NAICS supersector · private sector · Location Quotient vs. national private-sector employment share. The same supersector axes appear on every profile, so the shape can be compared across counties.
Concentrated Industries
List source: BLS QCEW · 3-digit NAICS sub-sector · private sector · Location Quotient vs. national private-sector employment share.
Same source and same private-sector basis as the Top Industries table above. These sit at a finer level than the chart's supersector axes, so the two sets of values are not directly comparable. The sub-sector view surfaces specialization the supersector view masks, such as Food Manufacturing here.
Food Manufacturing
16.01x
1,540
Animal Production and Aquaculture
6.21x
91
Machinery Manufacturing
5.41x
319
Support Activities for Agriculture and Forestry
4.09x
84
Crop Production
3.53x
101
Nursing and Residential Care Facilities
3.41x
632
Gasoline Stations and Fuel Dealers
3.05x
173
General Merchandise Retailers
2.11x
369
Health and Personal Care Retailers
1.60x
92
Merchant Wholesalers, Nondurable Goods
1.55x
184

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Concentrated Sub-Sectors
10 sub-sectors at LQ ≥ 1.5
Largest grouping among them is Manufacturing Cluster at 51.9% of the employment across all of them, which signals supply-chain fit for site selectors
3,585
Employment in the sub-sectors listed
16.01x
Peak sub-sector LQ
Sub-Sector Detail
Food Manufacturing
16.01x 1,540
Animal Production and Aquaculture
6.21x 91
Machinery Manufacturing
5.41x 319
Support Activities for Agriculture and Forestry
4.09x 84
Crop Production
3.53x 101
Nursing and Residential Care Facilities
3.41x 632
Gasoline Stations and Fuel Dealers
3.05x 173
General Merchandise Retailers
2.11x 369
Health and Personal Care Retailers
1.60x 92
Merchant Wholesalers, Nondurable Goods
1.55x 184

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, screened against local siting constraints. Source: BLS QCEW
0.38x
Ambulatory Health Care Services
184 employed
0.40x
Food and Beverage Retailers
70 employed
0.45x
Specialty Trade Contractors
128 employed
Screened on industrial power cost, rail-truck intermodal access, land base. Industrial electricity in Missouri costs 8.38¢/kWh against 8.62¢/kWh nationally (2025). Missouri has 5 rail-truck intermodal terminals, the nearest 66 miles from the county. Land area 756 sq mi, larger than 64% of US counties. Sources: EIA, BTS NTAD, Census Gazetteer.
Key Takeaways
  • Top specialization: Food Manufacturing concentrates at 16.01x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
  • Cluster depth: 10 sub-sectors register LQ ≥ 1.5, but 51.9% of the employment across them depends on one source of demand: goods manufacturing. Read the count as depth within that single demand base rather than as spread across separate ones.
  • Attraction whitespace: 3 sub-sectors register LQ < 0.5 with at least 50 employed, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Saline County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064, B25004
$150,500 up from the baseline named below
Median Home Value vs 2019
$739 up from the baseline named below
Rent/Mo vs 2019
69.8% up from the baseline named below
Owner-Occ vs 2019
17.9% down from the baseline named below
Vacancy vs 2019
1.1% available
for rent or sale
2.6x
Home Value to Income Ratio - Affordable
vs. ~4.1x national average

HUD Fair Market Rents

HUD publishes these by FMR area, which may cover more than one county · Source: HUD · Fair Market Rents FY2026 · Affordability threshold and renter cost burden from Census ACS B25119, B25070
Studio
$660/mo
1 Bedroom
$677/mo
2 Bedroom
$888/mo
3 Bedroom
$1,153/mo
4 Bedroom
$1,176/mo
30% of monthly median renter household income (~$906/mo, from a renter median of $36,250) · rents above this line are typically considered cost-burdened.
Measured: 45.4% of renter households already pay 30% or more of income on rent, and 15.5% pay 50% or more.
Key Takeaways
  • Affordable market: Home value to income ratio of 2.6x is well below the ~4.1x national average; supports talent attraction and family settlement narratives.
  • Elevated vacancy: 17.9% of housing units are vacant, above the Missouri rate of 11.2%, and down from 18.8% in 2019.
  • Vacancy composition: the largest vacancy category is other vacant at 85.5% of vacant units, with seasonal and recreational use at 6.1%.
  • Genuinely available supply: units listed for rent or for sale are 6.1% of the vacant stock, or 1.1% of all housing units against the 17.9% headline vacancy rate. Absorbable supply for an incoming employer is thin, and the gap between the two is the redevelopment and conversion opportunity.
  • Affordable rent tiers: 3 of 5 HUD Fair Market Rent bedroom sizes sit below what a household on the median renter income of $36,250 can pay without cost burden (~$906/mo), and 45.4% of renter households are measured as cost-burdened.
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23001, B23025, B08303, B08301
14,132 up from the baseline named below
Working Age (18-64) vs 2019
Mean Commute 9 min below national avg
17.5 min
Work From Home vs 15.1% national
3.9%
Prime-Age Employed (25-54)
77.7%
of prime-age population
Prime-age rate numerator is civilian employed (B23001); the denominator is total population aged 25-54 (B01001), which also includes armed forces.
Labor force participation rate: 58.5%, the labor force as a share of the population aged 16 and over (ACS B23025) 58% Participation
of population age 16 and over (18,754)
down from 2019 vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
22.7% up from 2019 vs 2019
HS Diploma+
86.3% up from 2019 vs 2019
Institutions in Saline County
2 institutions in Saline County reporting credentials to College Scorecard
Credentials awarded in Saline County
283/yr
Missouri Valley College 262/yr
Saline County Career Center 21/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
20.7%
55-64 of working-age population (18-64)
Same cohort is 12.6% of total population, the basis used in the Demographics cohort chart.
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
27.4%
Service
22.3%
Sales & Office
19.2%
Construction / Maint.
8.8%
Production / Transport
22.3%
Bars are drawn on a 0% to 40% axis, so bar length is proportional to actual share. Labels give each group's share of 10,623 employed workers.
Key Takeaways
  • Low participation: 58.5% labor force participation against a labor force that grew 1.5% between 2019 and 2024, so workforce development programs may unlock additional supply.
  • Short commutes: 17.5-minute mean commute is a quality-of-life and labor-access advantage worth surfacing for site selectors.
  • Talent pipeline: 2 institutions in Saline County award 283 credentials a year. Employers drawing from a wider labor shed should read this alongside institutions outside the county, which this page does not aggregate.
Source: ACS workforce data and College Scorecard.

AI Insights

Sample output. Pulse AI analysis draws on 10 federal data sources.

Sample AI Insight

Saline County shows strong potential for food manufacturing attraction, with a 16.01x concentration and 1,540 jobs in this sub-sector. It ranks in the top decile nationally.

Most of the employment across the concentrated sub-sectors traces back to a single source of demand. Goods manufacturing accounts for 51.9% of it, with food manufacturing the largest single sub-sector at 43%. Recruitment that widens the demand base changes that exposure; recruitment inside the same base deepens it.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

Take it further

AI Insights: Built into ExecutivePulse. Continuous analysis tied to your own pipeline: industry-shift signals, prospect matches, retention prompts.

Managed Services: Prefer to hand it off? Our team delivers the analysis and consulting for you.

Schedule a Demo
Available as premium offerings.

Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS2025 annual
BEA Regional GDP2024
BEA Regional Price Parity2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

American Community Survey figures on this page are 2020-2024 five-year averages rather than single-year counts. A five-year estimate pools 60 months of survey responses, so each value describes the period as a whole.

Frequently Asked Questions

Key economic and demographic figures for Saline County, Missouri, from federal data sources.

What is the population of Saline County, Missouri?

23,231 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Saline County, Missouri?

$57,931 in nominal dollars (U.S. Census Bureau, ACS 5-Year Estimates). Adjusted for local prices using the BEA all-items regional price parity for Missouri (90.8 against a national average of 100), that is $63,801 at national average prices. BEA publishes regional price parity at state level; there is no county-level figure.

What is the unemployment rate in Saline County, Missouri?

3.6% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Saline County, Missouri?

$1.3B (U.S. Bureau of Economic Analysis, CAGDP2).