Puerto Rico
Municipio Map
Click a county to view its economic profile
Demographics & Population
Census Bureau American Community Survey 2020-2024 · 5-Year Estimates
Household Income
Age & Race / Ethnicity
Educational Attainment
Employment Overview
- Income gap: Households earn meaningfully less than the national median, affecting retail demand, housing absorption, and tax base statewide.
- Elevated poverty: At 40.5%, the rate supports federal funding narratives across distressed counties (CDFI, NMTC, EDA).
- Talent gap: Bachelor's-or-higher attainment trails the national average by 5.9 pts, relevant for advanced-services attraction strategy.
- Aging population: Median age of 45 is materially above the U.S. norm; succession planning and senior-services demand are real factors.
Economy & Industry
Bureau of Labor Statistics QCEW · Bureau of Economic Analysis
- Largest private-sector industry: Retail Trade employs 133,168 workers (21.1% of the tracked sectors), at an average wage of $26,848. Every industry figure on this page is private sector; government employs a further 192,447 and is counted separately.
- Wage stratification: Management of Companies and Enterprises averages $65,918 while Accommodation and Food Services averages $20,834, a 3.2x spread in the same economy, with implications for workforce development and talent strategy.
Industry Concentration
Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.
Attraction Opportunities - Below-Average Industries
- Top specialization: Apparel Manufacturing concentrates at 14.25x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity.
- Cluster depth: 13 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base across the state.
- Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment.
Housing & Affordability
Census ACS · HUD Fair Market Rents FY2026
Housing Overview
HUD Fair Market Rents (Statewide)
- In line with national: Home value to income ratio of 5.0x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
- Elevated vacancy: 21% vacancy rate; potential redevelopment opportunity.
- Rent affordability gap: None of the 5 HUD Fair Market Rent bedroom sizes sit below what a household on the median renter income of $16,881 can pay without cost burden (~$422/mo), and 29.5% of renter households are already cost-burdened, 15.6% severely so.
Workforce Pipeline
Labor force readiness, commuting, and workforce composition
Labor Market Overview
Education & Talent Pipeline
Aging Workforce
Workforce by Occupation
- Succession risk is real: 22.4% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
- Low participation: only 47.7% of the population aged 18+ is in the labor force, suggesting untapped capacity; workforce development may unlock supply.
Municipio Profiles
78 municipios in Puerto Rico
AI Insights
Sample output. Pulse AI analysis draws on 5 federal data sources.
Puerto Rico shows strong potential for apparel manufacturing attraction, with a 14.25x concentration and 6,366 jobs in this sub-sector. Near-term succession risk is elevated, with 22.4% of the working-age population within 10 years of retirement age.
Cluster depth across apparel manufacturing, miscellaneous manufacturing, and health and personal care retailers creates supply-chain attraction leverage, a structural advantage for industrial recruitment.
Industry Shift Analysis
Prospect Match Scores
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Schedule a DemoData Sources
Updated from official federal government data.
Frequently Asked Questions
Key economic and demographic figures for Puerto Rico, from federal data sources.
What is the population of Puerto Rico?
3,234,309 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the median household income in Puerto Rico?
$26,297 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the unemployment rate in Puerto Rico?
5.6% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).
