ExecutivePulse
PR

Puerto Rico

Population 3,234,309
5 Sources Updated September 10, 2026
3.2M
Population
334,922,499 U.S.
$26,297
Median Income
$80,734 national
5.6%
Unemployment
4.0% national (2024 vs 2025)

Municipio Map

Click a county to view its economic profile

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$26,297
Per Capita
$17,981
Mean Household
$41,994
Poverty Rate
40.5%

Age & Race / Ethnicity

Source: Census Bureau ACS 2020-2024 · Table B01001, B02001, B03003
65+: 23.4% (758,086 residents) 55-64: 13.5% (437,847 residents) 35-54: 24.6% (794,528 residents) 18-34: 22.3% (722,459 residents) Under 18: 16.1% (521,389 residents) 45 Median Age
Cohorts
Under 18 · 16.1%
18-34 · 22.3%
35-54 · 24.6%
55-64 · 13.5%
65+ · 23.4%
Race & Ethnicity
Two or More Races36.7%
Some Other Race30.6%
White26.4%
Black or African American5.9%
American Indian and Alaska Native0.2%
Asian0.2%
Native Hawaiian and Other Pacific Islander0%
Hispanic or Latino(any race)99%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
81.2%
High School+
National: 89.6%
8.4 pts
29.8%
Bachelor's+
National: 35.7%
5.9 pts
8.7%
Graduate+
National: 14.1%
5.4 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
3,234,309
Population
1,289,294
Labor Force
Employed
1,150,831
Unemployment Rate BLS LAUS 2025 annual
5.6%
Mean Commute 2 min above national avg
28.0 min
Work From Home vs 15.1% national
6.1%
Labor Force and Employed are ACS 5-Year survey estimates; the Unemployment Rate above comes from BLS LAUS, a separate monthly survey with its own methodology. The two won't reconcile by subtracting one from the other.
Puerto Rico's median household income sits 67% below the national median. At 40.5%, its poverty rate runs 28.0 pts above the ~12.5% national level, relevant for federal funding eligibility narratives. Bachelor's-or-higher attainment of 29.8% trails the national average of 35.7%.
Source: U.S. Census Bureau American Community Survey 2020-2024 5-Year Estimates (released December 2025). Figures reflect the most recent Census release, older news reports may cite prior vintages.
Key Takeaways
  • Income gap: Households earn meaningfully less than the national median, affecting retail demand, housing absorption, and tax base statewide.
  • Elevated poverty: At 40.5%, the rate supports federal funding narratives across distressed counties (CDFI, NMTC, EDA).
  • Talent gap: Bachelor's-or-higher attainment trails the national average by 5.9 pts, relevant for advanced-services attraction strategy.
  • Aging population: Median age of 45 is materially above the U.S. norm; succession planning and senior-services demand are real factors.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

Top Private-Sector Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual · Private sector only, with government shown below
Top private-sector industries by employment in Puerto Rico, with employment, share of top sectors, and average wage. Government employment is excluded and reported separately below the table.
IndustryEmployment% of Top SectorsAvg Wage
1Retail Trade
133,168 21.1%
$26,848
2Health Care and Social Assistance
93,725 14.9%
$33,569
3Accommodation and Food Services
93,288 14.8%
$20,834
4Manufacturing
80,188 12.7%
$47,933
5Administrative and Support and Waste Management
75,235 11.9%
$24,345
6Professional, Scientific, and Technical Services
42,548 6.7%
$56,224
7Finance and Insurance
34,060 5.4%
$57,241
8Wholesale Trade
33,486 5.3%
$48,397
9Educational Services
26,415 4.2%
$29,609
10Management of Companies and Enterprises
18,409 2.9%
$65,918
Government employment · context only
192,447

Public-sector jobs are not in the table above and are not part of any share or location quotient on this page. Both are measured on the private economy only, 755,110 private jobs in 2025: every location quotient divides by that total, and the % of Top Sectors column divides by the sectors listed above. Private employment is the standard basis for measuring industry concentration because government employment mostly serves the resident population rather than an outside market. Nothing on this card is expected to add up with the government figure.

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Key Takeaways
  • Largest private-sector industry: Retail Trade employs 133,168 workers (21.1% of the tracked sectors), at an average wage of $26,848. Every industry figure on this page is private sector; government employs a further 192,447 and is counted separately.
  • Wage stratification: Management of Companies and Enterprises averages $65,918 while Accommodation and Food Services averages $20,834, a 3.2x spread in the same economy, with implications for workforce development and talent strategy.
Source: BLS QCEW.

Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Chart source: BLS QCEW · broad NAICS supersector · private sector · Location Quotient vs. national private-sector employment share. The same supersector axes appear on every profile, so the shape can be compared across geographies.
Concentrated Industries
List source: BLS QCEW · 3-digit NAICS sub-sector · private sector · Location Quotient vs. national private-sector employment share.
Same source and same private-sector basis as the Top Industries table above. These sit at a finer level than the chart's supersector axes, so the two sets of values are not directly comparable. The sub-sector view surfaces specialization the supersector view masks, such as Apparel Manufacturing here.
Apparel Manufacturing
14.25x
6,366
Miscellaneous Manufacturing
3.89x
13,459
Health and Personal Care Retailers
3.40x
20,408
Chemical Manufacturing
3.09x
15,619
Scenic and Sightseeing Transportation
2.10x
359
Clothing, Clothing Accessories, Shoe, and Jewelry Retailers
2.09x
13,530
Crop Production
1.90x
5,690
Construction of Buildings
1.75x
18,474
Electrical Equipment, Appliance Manufacturing
1.63x
4,002
Computer and Electronic Product Manufacturing
1.56x
8,841
+ 3 more sub-sectors at LQ ≥ 1.5, holding a further 38,057 jobs. See the spider chart for the broader picture.

Attraction Opportunities - Below-Average Industries

LQ < 0.5, below-average employment. Source: BLS QCEW · 3-digit NAICS sub-sector
0.17x
Wood Product Manufacturing
384 employed
0.18x
Securities, Commodity Contracts, Investments
1,106 employed
0.21x
Transportation Equipment Manufacturing
2,024 employed
0.22x
Wholesale Trade Agents and Brokers
555 employed
0.22x
Warehousing and Storage
2,412 employed
0.23x
Pipeline Transportation
74 employed
0.23x
Funds, Trusts, and Other Financial Vehicles
44 employed
0.24x
Primary Metal Manufacturing
490 employed
Key Takeaways
  • Top specialization: Apparel Manufacturing concentrates at 14.25x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity.
  • Cluster depth: 13 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base across the state.
  • Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment.
Source: BLS QCEW sub-sector Location Quotients.
Industry Employment Composition
Puerto Rico's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of the top private supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2024 5-Year Estimates · Tables B25001, B25077, B25064
$131,500
Median Home Value vs 2019
$578
Rent/Mo
67.9%
Owner-Occ
21%
Vacancy
5.0x
Home Value to Income Ratio
vs. ~4.1x national average

HUD Fair Market Rents (Statewide)

Renter-household-weighted average across 78 Fair Market Rent areas · Source: HUD · Fair Market Rents FY2026 · Affordability threshold and renter cost burden from Census ACS B25119, B25070
Studio
$508/mo$407 to $559
1 Bedroom
$519/mo$410 to $572
2 Bedroom
$602/mo$475 to $663
3 Bedroom
$791/mo$621 to $868
4 Bedroom
$927/mo$639 to $1,046
30% of monthly median renter household income (~$422/mo, from a renter median of $16,881) · rents above this line are typically considered cost-burdened.
Measured: 29.5% of renter households already pay 30% or more of income on rent, and 15.6% pay 50% or more.
Key Takeaways
  • In line with national: Home value to income ratio of 5.0x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
  • Elevated vacancy: 21% vacancy rate; potential redevelopment opportunity.
  • Rent affordability gap: None of the 5 HUD Fair Market Rent bedroom sizes sit below what a household on the median renter income of $16,881 can pay without cost burden (~$422/mo), and 29.5% of renter households are already cost-burdened, 15.6% severely so.
Source: Census ACS housing tables.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
1,954,834
Working Age (18-64) vs 2019
Labor force participation rate: 47.7% of population aged 18+ 48% Participation (18+)
vs 2019
Mean Commute 2 min above national avg
28.0 min
Work From Home vs 15.1% national
6.1%

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
29.8%
HS Diploma+
81.2%
6 Largest Institutions by Credentials Awarded
Degrees, certificates, and other credentials awarded last academic year (College Scorecard).
NUC University 9,792/yr
University of Puerto Rico-Rio Piedras 2,424/yr
Universidad Ana G. Mendez-Gurabo Campus 2,248/yr
University of Puerto Rico-Mayaguez 1,993/yr
Universidad Ana G. Mendez-Cupey Campus 1,831/yr
Universidad Ana G. Mendez-Carolina Campus 1,328/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
22.4%
55-64 of working-age population (18-64)
Same cohort is 13.5% of total population, the basis used in the Demographics cohort chart.
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
33%
Service
20.6%
Sales & Office
24.8%
Construction / Maint.
9.6%
Production / Transport
12%
Bars are drawn on a 0% to 40% axis, so bar length is proportional to actual share. Labels give each group's share of 1,150,831 employed workers.
Key Takeaways
  • Succession risk is real: 22.4% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
  • Low participation: only 47.7% of the population aged 18+ is in the labor force, suggesting untapped capacity; workforce development may unlock supply.
Source: ACS workforce data.

Municipio Profiles

78 municipios in Puerto Rico

Adjuntas Municipio FIPS 72001 Aguada Municipio FIPS 72003 Aguadilla Municipio FIPS 72005 Aguas Buenas Municipio FIPS 72007 Aibonito Municipio FIPS 72009 Añasco Municipio FIPS 72011 Arecibo Municipio FIPS 72013 Arroyo Municipio FIPS 72015 Barceloneta Municipio FIPS 72017 Barranquitas Municipio FIPS 72019 Bayamón Municipio FIPS 72021 Cabo Rojo Municipio FIPS 72023 Caguas Municipio FIPS 72025 Camuy Municipio FIPS 72027 Canóvanas Municipio FIPS 72029 Carolina Municipio FIPS 72031 Cataño Municipio FIPS 72033 Cayey Municipio FIPS 72035 Ceiba Municipio FIPS 72037 Ciales Municipio FIPS 72039 Cidra Municipio FIPS 72041 Coamo Municipio FIPS 72043 Comerío Municipio FIPS 72045 Corozal Municipio FIPS 72047 Culebra Municipio FIPS 72049 Dorado Municipio FIPS 72051 Fajardo Municipio FIPS 72053 Florida Municipio FIPS 72054 Guánica Municipio FIPS 72055 Guayama Municipio FIPS 72057 Guayanilla Municipio FIPS 72059 Guaynabo Municipio FIPS 72061 Gurabo Municipio FIPS 72063 Hatillo Municipio FIPS 72065 Hormigueros Municipio FIPS 72067 Humacao Municipio FIPS 72069 Isabela Municipio FIPS 72071 Jayuya Municipio FIPS 72073 Juana Díaz Municipio FIPS 72075 Juncos Municipio FIPS 72077 Lajas Municipio FIPS 72079 Lares Municipio FIPS 72081 Las Marías Municipio FIPS 72083 Las Piedras Municipio FIPS 72085 Loíza Municipio FIPS 72087 Luquillo Municipio FIPS 72089 Manatí Municipio FIPS 72091 Maricao Municipio FIPS 72093 Maunabo Municipio FIPS 72095 Mayagüez Municipio FIPS 72097 Moca Municipio FIPS 72099 Morovis Municipio FIPS 72101 Naguabo Municipio FIPS 72103 Naranjito Municipio FIPS 72105 Orocovis Municipio FIPS 72107 Patillas Municipio FIPS 72109 Peñuelas Municipio FIPS 72111 Ponce Municipio FIPS 72113 Quebradillas Municipio FIPS 72115 Rincón Municipio FIPS 72117 Río Grande Municipio FIPS 72119 Sabana Grande Municipio FIPS 72121 Salinas Municipio FIPS 72123 San Germán Municipio FIPS 72125 San Juan Municipio FIPS 72127 San Lorenzo Municipio FIPS 72129 San Sebastián Municipio FIPS 72131 Santa Isabel Municipio FIPS 72133 Toa Alta Municipio FIPS 72135 Toa Baja Municipio FIPS 72137 Trujillo Alto Municipio FIPS 72139 Utuado Municipio FIPS 72141 Vega Alta Municipio FIPS 72143 Vega Baja Municipio FIPS 72145 Vieques Municipio FIPS 72147 Villalba Municipio FIPS 72149 Yabucoa Municipio FIPS 72151 Yauco Municipio FIPS 72153

AI Insights

Sample output. Pulse AI analysis draws on 5 federal data sources.

Sample AI Insight

Puerto Rico shows strong potential for apparel manufacturing attraction, with a 14.25x concentration and 6,366 jobs in this sub-sector. Near-term succession risk is elevated, with 22.4% of the working-age population within 10 years of retirement age.

Cluster depth across apparel manufacturing, miscellaneous manufacturing, and health and personal care retailers creates supply-chain attraction leverage, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025
BEA Regional GDP2024
Census CBP2024
HUD Fair Market RentsFY2026

Frequently Asked Questions

Key economic and demographic figures for Puerto Rico, from federal data sources.

What is the population of Puerto Rico?

3,234,309 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Puerto Rico?

$26,297 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Puerto Rico?

5.6% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).