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Official Federal Data

Isabela Municipio, Puerto Rico

Aguadilla, PR · Population 42,890
6 Sources Updated September 10, 2026
$23,266 up from the baseline named below
Median Income (nominal) vs 2019
$80,734 national
5% down from the baseline named below
Unemployment vs 2024
4.3% national
14,811
Labor Force
24% up from the baseline named below
Bachelor's+ vs 2019
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household (nominal)
$23,266 up from 2019 vs 2019
Per Capita
$14,167 up from 2019 vs 2019
Mean Household
$32,293 up from 2019 vs 2019
Poverty Rate
43.6% down from 2019 vs 2019
Median Income Comparison
Isabela Municipio$23,266
Puerto Rico$26,297
National$80,734
Isabela Municipio is $3,031 (11.5%) below the Puerto Rico median.

Population Profile

Source: Census Bureau ACS 2020-2024 · Table B01001, B02001, B03003
65+: 22.4% (9,615 residents) 55-64: 13.9% (5,983 residents) 35-54: 26.1% (11,201 residents) 18-34: 22.1% (9,482 residents) Under 18: 15.4% (6,609 residents) 45 Median Age
CohortsShare of total population
Under 18 · 15.4%
18-34 · 22.1%
35-54 · 26.1%
55-64 · 13.9%
65+ · 22.4%
Race & Ethnicity
White46.8%
Some Other Race28.4%
Two or More Races18.8%
Black or African American5.7%
Asian0.1%
American Indian and Alaska Native0.1%
Native Hawaiian and Other Pacific Islander0.1%
Hispanic or Latino(any race)98.4%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
76.7%
High School+
National: 89.6%
down from national 12.9 pts vs national
24%
Bachelor's+
National: 35.7%
down from national 11.7 pts vs national
5.3%
Graduate+
National: 14.1%
down from national 8.8 pts vs national

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
42,890
Population
14,811
Labor Force
Employed
13,414
Unemployment Rate BLS LAUS 2025 annual
5% down from 2024 0.8 pts vs 2024
Mean Commute
26.1 min
Work From Home vs 15.1% national
5%
Labor Force and Employed are ACS 5-Year survey estimates; the Unemployment Rate above comes from BLS LAUS, a separate monthly survey with its own methodology. The two won't reconcile by subtracting one from the other.
Key Takeaways
  • Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
  • Below the state median: Median household income runs $3,031 (11.5%) under the Puerto Rico median, so statewide income averages overstate local household buying power.
  • Elevated poverty: At 43.6%, the rate is in economically distressed territory and supports federal funding narratives (CDFI, NMTC, EDA).
  • Talent gap: Bachelor's-or-higher attainment trails the national average by 11.7 pts, relevant for advanced-services attraction strategy.
  • Aging population: Median age of 45 is materially above the U.S. norm; succession planning and senior-services demand are real factors.

Economy & Industry

Bureau of Labor Statistics QCEW

Top Private-Sector Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2024 Annual · Private sector only, with government shown below · 2025 is available but itemises 5 of the broad sectors against 7 for 2024, so the fuller year is shown
Top private-sector industries by employment in Isabela Municipio, Puerto Rico, with employment, share of top sectors, and average wage. Government employment is excluded and reported separately below the table.
IndustryEmploymentShare of Top 10Avg Wage
1Retail Trade
1,679 38.2%
$23,801
2Accommodation and Food Services
1,161 26.4%
$16,828
3Health Care and Social Assistance
599 13.6%
$25,411
4Construction
397 9.0%
$23,742
5Manufacturing
216 4.9%
$21,400
6Other Services (except Public Administration)
128 2.9%
$22,227
7Educational Services
97 2.2%
$16,941
8Wholesale Trade
71 1.6%
$36,637
9Information
27 0.6%
$40,997
10Arts, Entertainment, and Recreation
20 0.5%
$13,724
Government employment · context only
1,475

Public-sector jobs are not in the table above and are not part of any share or location quotient on this page. Both are measured on the private economy only, 5,850 private jobs in 2024: every location quotient divides by that total, and the Share of Top 10 column divides by the 10 sectors listed above. Private employment is the standard basis for measuring industry concentration because government employment mostly serves the resident population rather than an outside market. Nothing on this card is expected to add up with the government figure.

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Key Takeaways
  • Largest private-sector industry: Retail Trade employs 1,679 workers (38.2% of tracked sectors), at an average wage of $23,801. Every industry figure on this page is private sector; government employs a further 1,475 and is counted separately.
  • Wage stratification: Information averages $40,997 while Arts, Entertainment, and Recreation averages $13,724, a 3.0x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Chart source: BLS QCEW · broad NAICS supersector · private sector · Location Quotient vs. national private-sector employment share. The same supersector axes appear on every profile, so the shape can be compared across counties.
Concentrated Industries
List source: BLS QCEW · 3-digit NAICS sub-sector · private sector · Location Quotient vs. national private-sector employment share.
Same source and same private-sector basis as the Top Industries table above. These sit at a finer level than the chart's supersector axes, so the two sets of values are not directly comparable. The sub-sector view surfaces specialization the supersector view masks, such as Health and Personal Care Retailers here.
Health and Personal Care Retailers
4.05x
193
Clothing, Clothing Accessories, Shoe, and Jewelry Retailers
3.35x
169
Accommodation
3.10x
262
Food and Beverage Retailers
2.71x
385
Construction of Buildings
2.35x
191
Printing and Related Support Activities
2.16x
34
Crop Production
2.01x
48
Motor Vehicle and Parts Dealers
1.68x
151
Food Services and Drinking Places
1.67x
900

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Concentrated Sub-Sectors
9 sub-sectors at LQ ≥ 1.5
Largest grouping among them is Accommodation & Food Services Cluster at 49.8% of the employment across all of them, which signals supply-chain fit for site selectors
2,333
Employment in the sub-sectors listed
4.05x
Peak sub-sector LQ
Sub-Sector Detail
Health and Personal Care Retailers
4.05x 193
Clothing, Clothing Accessories, Shoe, and Jewelry Retailers
3.35x 169
Accommodation
3.10x 262
Food and Beverage Retailers
2.71x 385
Construction of Buildings
2.35x 191
Printing and Related Support Activities
2.16x 34
Crop Production
2.01x 48
Motor Vehicle and Parts Dealers
1.68x 151
Food Services and Drinking Places
1.67x 900
Key Takeaways
  • Top specialization: Health and Personal Care Retailers concentrates at 4.05x the national norm, strong concentration that anchors the local economy and supports supply-chain attraction strategy.
  • Cluster depth: 9 sub-sectors register LQ ≥ 1.5, and no single source of demand accounts for more than 49.8% of the employment across them, the largest being visitor economy. Demand reaches this base from more than one market rather than from a single one.
Source: BLS QCEW sub-sector Location Quotients.
Isabela Municipio's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2024 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064, B25004
$136,200 up from the baseline named below
Median Home Value vs 2019
$582 up from the baseline named below
Rent/Mo vs 2019
66.4% up from the baseline named below
Owner-Occ vs 2019
31.6% up from the baseline named below
Vacancy vs 2019
4.4% available
for rent or sale
5.9x
Home Value to Income Ratio - Stretched
vs. ~4.1x national average

HUD Fair Market Rents

HUD publishes these by FMR area, which may cover more than one county · Source: HUD · Fair Market Rents FY2026 · Affordability threshold and renter cost burden from Census ACS B25119, B25070
Studio
$480/mo
1 Bedroom
$482/mo
2 Bedroom
$564/mo
3 Bedroom
$680/mo
4 Bedroom
$756/mo
30% of monthly median renter household income (~$402/mo, from a renter median of $16,079) · rents above this line are typically considered cost-burdened.
Measured: 22.8% of renter households already pay 30% or more of income on rent, and 12.7% pay 50% or more.
Key Takeaways
  • Stretched market: Home value to income ratio of 5.9x is well above the ~4.1x national average; attainable workforce housing may be a recruitment friction.
  • Elevated vacancy: 31.6% of housing units are vacant, above the Puerto Rico rate of 21%, and up from 27.6% in 2019.
  • Vacancy composition: the largest vacancy category is other vacant at 63% of vacant units, with seasonal and recreational use at 19.1%.
  • Genuinely available supply: units listed for rent or for sale are 14.1% of the vacant stock, or 4.4% of all housing units against the 31.6% headline vacancy rate. That is the figure to plan an incoming employer's housing against, and the gap between the two is the redevelopment and conversion opportunity.
  • Rent affordability gap: None of the 5 HUD Fair Market Rent bedroom sizes sit below what a household on the median renter income of $16,079 can pay without cost burden (~$402/mo), and 22.8% of renter households are already cost-burdened, 12.7% severely so; workforce housing cost burden warrants attention.
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23001, B23025, B08303, B08301
26,666 up from the baseline named below
Working Age (18-64) vs 2019
Mean Commute
26.1 min
Work From Home vs 15.1% national
5%
Prime-Age Employed (25-54)
65.7%
of prime-age population
Prime-age rate numerator is civilian employed (B23001); the denominator is total population aged 25-54 (B01001), which also includes armed forces.
Labor force participation rate: 39.6%, the labor force as a share of the population aged 16 and over (ACS B23025) 40% Participation
of population age 16 and over (37,441)
up from 2019 vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003
Bachelor's+
24% up from 2019 vs 2019
HS Diploma+
76.7% up from 2019 vs 2019

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
22.4%
55-64 of working-age population (18-64)
Same cohort is 13.9% of total population, the basis used in the Demographics cohort chart.
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
30.2%
Service
22.3%
Sales & Office
24.8%
Construction / Maint.
8.6%
Production / Transport
14.1%
Bars are drawn on a 0% to 40% axis, so bar length is proportional to actual share. Labels give each group's share of 13,414 employed workers.
Key Takeaways
  • Succession risk is real: 22.4% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
  • Low participation: 39.6% labor force participation against a labor force that grew 18.8% between 2019 and 2024, so workforce development programs may unlock additional supply.
Source: ACS workforce data and College Scorecard.

AI Insights

Sample output. Pulse AI analysis draws on 6 federal data sources.

Sample AI Insight

Isabela Municipio shows meaningful potential for health and personal care retailers attraction, with a 4.05x concentration and 193 jobs in this sub-sector. Near-term succession risk is elevated, with 22.4% of the working-age population within 10 years of retirement age.

The concentrated base spans health and personal care retailers, clothing, clothing accessories, shoe, and jewelry retailers, and accommodation, and no single source of demand accounts for more than 49.8% of the employment across them, the largest being visitor economy. Supply-chain recruitment has more than one demand base to work from.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2024 annual
BLS LAUS2025 annual
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024

American Community Survey figures on this page are 2020-2024 five-year averages rather than single-year counts. A five-year estimate pools 60 months of survey responses, so each value describes the period as a whole.

Frequently Asked Questions

Key economic and demographic figures for Isabela Municipio, Puerto Rico, from federal data sources.

What is the population of Isabela Municipio, Puerto Rico?

42,890 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Isabela Municipio, Puerto Rico?

$23,266 in nominal dollars (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Isabela Municipio, Puerto Rico?

5% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).