Minnesota
County Map
Click a county to view its economic profile
Demographics & Population
Census Bureau American Community Survey 2020-2024 · 5-Year Estimates
Household Income
Age & Race / Ethnicity
Educational Attainment
Employment Overview
- Income premium: Households earn well above the national median, supporting strong consumer markets statewide.
Economy & Industry
Bureau of Labor Statistics QCEW · Bureau of Economic Analysis
- Largest private-sector industry: Health Care and Social Assistance employs 533,801 workers (24.9% of the tracked sectors), at an average wage of $68,284. Every industry figure on this page is private sector; government employs a further 395,927 and is counted separately.
- Economic scale: State GDP of $507.7B (2024).
- Wage stratification: Finance and Insurance averages $140,352 while Accommodation and Food Services averages $27,619, a 5.1x spread in the same economy, with implications for workforce development and talent strategy.
Industry Concentration
Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.
Attraction Opportunities - Below-Average Industries
- Top specialization: Printing and Related Support Activities concentrates at 2.47x the national norm.
- Cluster depth: 12 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base across the state.
- Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment.
Housing & Affordability
Census ACS · HUD Fair Market Rents FY2026
Housing Overview
HUD Fair Market Rents (Statewide)
- In line with national: Home value to income ratio of 3.7x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
- High home ownership: 72.2% owner-occupied; rental supply may be tight for incoming workers.
- Affordable rent tiers: 2 of 5 HUD Fair Market Rent bedroom sizes sit below what a household on the median renter income of $51,080 can pay without cost burden (~$1,277/mo), and 45.3% of renter households are measured as cost-burdened.
Workforce Pipeline
Labor force readiness, commuting, and workforce composition
Labor Market Overview
Education & Talent Pipeline
Aging Workforce
Workforce by Occupation
- Healthy participation: 70.5% of the population aged 18+ is in the labor force, reflecting a steady, available workforce statewide.
County Profiles
87 counties in Minnesota
AI Insights
Sample output. Pulse AI analysis draws on 6 federal data sources.
Minnesota shows emerging potential for printing and related support activities attraction, with a 2.47x concentration and 16,249 jobs in this sub-sector.
Cluster depth across printing and related support activities, miscellaneous manufacturing, and leather and allied product manufacturing creates supply-chain attraction leverage, a structural advantage for industrial recruitment.
Industry Shift Analysis
Prospect Match Scores
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Schedule a DemoData Sources
Updated from official federal government data.
Frequently Asked Questions
Key economic and demographic figures for Minnesota, from federal data sources.
What is the population of Minnesota?
5,739,445 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the median household income in Minnesota?
$89,062 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the unemployment rate in Minnesota?
3.1% (2024 annual average, U.S. Bureau of Labor Statistics, LAUS).
What is the GDP of Minnesota?
$507.7B (BEA CAGDP2 (Regional)).
