Hennepin County, Minnesota
Demographics & Population
Census Bureau American Community Survey 2020-2024 · 5-Year Estimates
Household Income
Population Profile
Educational Attainment
Employment Overview
- Income premium: Households earn well above the national median, supporting strong retail and housing markets.
- Cost of living erodes income: Local prices run 4.8% above the national average, so the nominal median of $97,653 is worth $93,180 at national average prices. BEA publishes price parity at metro level, not county level.
- Talent advantage: Bachelor's-or-higher attainment exceeds the national average by 18.4 pts, supports knowledge-economy and tech attraction.
Economy & Industry
Bureau of Labor Statistics QCEW · Bureau of Economic Analysis
- Largest private-sector industry: Health Care and Social Assistance employs 161,134 workers (23.2% of tracked sectors), at an average wage of $69,907. Every industry figure on this page is private sector; government employs a further 93,962 and is counted separately.
- Economic scale: Regional GDP of $193.6B (2024).
- Wage stratification: Finance and Insurance averages $167,551 while Accommodation and Food Services averages $33,993, a 4.9x spread in the same local economy, with implications for workforce development and talent strategy.
EP customers get year-over-year deltas, WARN notices, and SEC filings for every sector tracked above, surfaced as proactive alerts, not after-the-fact news.
Industry Concentration
Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.
Cluster Depth
Attraction Opportunities
- Top specialization: Air Transportation concentrates at 3.94x the national norm, strong concentration that anchors the local economy and supports supply-chain attraction strategy.
- Cluster depth: 11 sub-sectors register LQ ≥ 1.5, and no single source of demand accounts for more than 24.3% of the employment across them, the largest being business and professional services. Demand reaches this base from more than one market rather than from a single one.
- Attraction whitespace: 7 sub-sectors register LQ < 0.5 with at least 50 employed, candidates for diversification or recruitment depending on labor-market fit.
Housing & Affordability
Census ACS · HUD Fair Market Rents FY2026
Housing Overview
for rent or sale
HUD Fair Market Rents
- In line with national: Home value to income ratio of 4.0x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
- Affordable rent tiers: 2 of 5 HUD Fair Market Rent bedroom sizes sit below what a household on the median renter income of $59,890 can pay without cost burden (~$1,497/mo), and 45.8% of renter households are measured as cost-burdened.
Workforce Pipeline
Labor force readiness, commuting, and workforce composition
Labor Market Overview
Education & Talent Pipeline
Aging Workforce
Workforce by Occupation
- Healthy participation: 71.2% labor force participation reflects a steady, available local workforce.
- Short commutes: 21.9-minute mean commute is a quality-of-life and labor-access advantage worth surfacing for site selectors.
- Talent pipeline: the 6 largest of 19 institutions in Hennepin County award 46,266 credentials a year. Employers drawing from a wider labor shed should read this alongside institutions outside the county, which this page does not aggregate.
AI Insights
Sample output. Pulse AI analysis draws on 10 federal data sources.
Hennepin County shows meaningful potential for air transportation attraction, with a 3.94x concentration and 13,965 jobs in this sub-sector.
The concentrated base spans air transportation, lessors of nonfinancial intangible assets, and miscellaneous manufacturing, and no single source of demand accounts for more than 24.3% of the employment across them, the largest being business and professional services. Supply-chain recruitment has more than one demand base to work from.
Industry Shift Analysis
Prospect Match Scores
Take it further
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Schedule a DemoData Sources
Updated from official federal government data.
American Community Survey figures on this page are 2020-2024 five-year averages rather than single-year counts. A five-year estimate pools 60 months of survey responses, so each value describes the period as a whole.
Frequently Asked Questions
Key economic and demographic figures for Hennepin County, Minnesota, from federal data sources.
What is the population of Hennepin County, Minnesota?
1,269,496 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the median household income in Hennepin County, Minnesota?
$97,653 in nominal dollars (U.S. Census Bureau, ACS 5-Year Estimates). Adjusted for local prices using the BEA all-items regional price parity for Minneapolis-St. Paul-Bloomington, MN-WI (104.8 against a national average of 100), that is $93,180 at national average prices. BEA publishes regional price parity at metro level; there is no county-level figure.
What is the unemployment rate in Hennepin County, Minnesota?
3.6% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).
What is the GDP of Hennepin County, Minnesota?
$193.6B (U.S. Bureau of Economic Analysis, CAGDP2).
