Roseau County, Minnesota
Demographics & Population
Census Bureau American Community Survey 2020-2024 · 5-Year Estimates
Household Income
Population Profile
Educational Attainment
Employment Overview
- Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
- Below the state median: Median household income runs $14,588 (16.4%) under the Minnesota median, so statewide income averages overstate local household buying power.
- Talent gap: Bachelor's-or-higher attainment trails the national average by 14.3 pts, relevant for advanced-services attraction strategy.
- Aging population: Median age of 42 is materially above the U.S. norm; succession planning and senior-services demand are real factors.
Economy & Industry
Bureau of Labor Statistics QCEW · Bureau of Economic Analysis
- Largest private-sector industry: Manufacturing employs 3,819 workers (60.1% of tracked sectors), at an average wage of $75,124. Every industry figure on this page is private sector; government employs a further 999 and is counted separately.
- Economic scale: Regional GDP of $1.7B (2024).
- Wage stratification: Finance and Insurance averages $79,551 while Accommodation and Food Services averages $18,965, a 4.2x spread in the same local economy, with implications for workforce development and talent strategy.
EP customers get year-over-year deltas, WARN notices, and SEC filings for every sector tracked above, surfaced as proactive alerts, not after-the-fact news.
Industry Concentration
Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.
Cluster Depth
Attraction Opportunities
- Top specialization: Crop Production concentrates at 3.84x the national norm, strong concentration that anchors the local economy and supports supply-chain attraction strategy.
- Attraction whitespace: 5 sub-sectors register LQ < 0.5 with at least 50 employed, candidates for diversification or recruitment depending on labor-market fit.
Housing & Affordability
Census ACS · HUD Fair Market Rents FY2026
Housing Overview
for rent or sale
HUD Fair Market Rents
- Affordable market: Home value to income ratio of 2.5x is well below the ~4.1x national average; supports talent attraction and family settlement narratives.
- High home ownership: 79.2% owner-occupied; rental supply may be tight for incoming workers.
- Elevated vacancy: 12.8% of housing units are vacant, above the Minnesota rate of 9.3%, and down from 21.4% in 2019.
- Mostly second homes: seasonal, recreational and occasional-use units are 43% of vacant units, so the headline rate is not available supply.
- Genuinely available supply: units listed for rent or for sale are 13.4% of the vacant stock, or 1.7% of all housing units against the 12.8% headline vacancy rate. Absorbable supply for an incoming employer is thin, and the gap between the two is the redevelopment and conversion opportunity.
- Affordable rent tiers: 3 of 5 HUD Fair Market Rent bedroom sizes sit below what a household on the median renter income of $42,482 can pay without cost burden (~$1,062/mo), and 30.3% of renter households are measured as cost-burdened.
Workforce Pipeline
Labor force readiness, commuting, and workforce composition
Labor Market Overview
Education & Talent Pipeline
Aging Workforce
Workforce by Occupation
- Succession risk is real: 26.9% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
- Healthy participation: 66.2% labor force participation reflects a steady, available local workforce.
- Short commutes: 17.1-minute mean commute is a quality-of-life and labor-access advantage worth surfacing for site selectors.
- Talent pipeline: no college, university, or technical school is located in Roseau County per the IPEDS institutional directory, so any training pipeline serving it runs through institutions outside the county.
AI Insights
Sample output. Pulse AI analysis draws on 9 federal data sources.
Roseau County shows meaningful potential for crop production attraction, with a 3.84x concentration and 102 jobs in this sub-sector. Near-term succession risk is elevated, with 26.9% of the working-age population within 10 years of retirement age.
Industry Shift Analysis
Prospect Match Scores
Take it further
AI Insights: Built into ExecutivePulse. Continuous analysis tied to your own pipeline: industry-shift signals, prospect matches, retention prompts.
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Schedule a DemoData Sources
Updated from official federal government data.
American Community Survey figures on this page are 2020-2024 five-year averages rather than single-year counts. A five-year estimate pools 60 months of survey responses, so each value describes the period as a whole.
Frequently Asked Questions
Key economic and demographic figures for Roseau County, Minnesota, from federal data sources.
What is the population of Roseau County, Minnesota?
15,302 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the median household income in Roseau County, Minnesota?
$74,474 in nominal dollars (U.S. Census Bureau, ACS 5-Year Estimates). Adjusted for local prices using the BEA all-items regional price parity for Minnesota (98.6 against a national average of 100), that is $75,531 at national average prices. BEA publishes regional price parity at state level; there is no county-level figure.
What is the unemployment rate in Roseau County, Minnesota?
4.4% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).
What is the GDP of Roseau County, Minnesota?
$1.7B (U.S. Bureau of Economic Analysis, CAGDP2).
