Official Federal Data
Mower County, Minnesota
Austin, MN · Population 40,343
10 Sources
Updated September 10, 2026
$73,074 up from the baseline named below
Median Income (nominal) vs 2019
$80,734 national
3.7% up from the baseline named below
Unemployment vs 2024
4.3% national
$3B down from the baseline named below
GDP (nominal) real change vs 2023
23.9% up from the baseline named below
Bachelor's+ vs 2019
35.7% national
Demographics & Population
Census Bureau American Community Survey 2020-2024 · 5-Year Estimates
Household Income
Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household (nominal)
$73,074 up from 2019 vs 2019
Per Capita
$36,188 up from 2019 vs 2019
Mean Household
$93,253 up from 2019 vs 2019
Median Household (cost-of-living adjusted)
$74,112 state RPP 98.6
Poverty Rate
10.4% down from 2019 vs 2019
Median Income Comparison
Mower County$73,074
Minnesota$89,062
National$80,734
Mower County is $15,988 (18.0%) below the Minnesota median.
Cost-of-living adjustment uses the BEA all-items regional price parity for Minnesota, 98.6 against a national average of 100 (2024). BEA publishes regional price parity at state and metropolitan level only; there is no county figure, so the state index stands in for Mower County and the adjusted median is an approximation. Per capita and mean household income above are nominal and carry no adjustment.
Population Profile
Source: Census Bureau ACS 2020-2024 · Table B01001, B02001, B03003
CohortsShare of total population
Under 18 · 25.5%
18-34 · 20%
35-54 · 24%
55-64 · 11.9%
65+ · 18.6%
Race & Ethnicity
Hispanic or Latino is an ethnic category and overlaps with the race categories above.
Educational Attainment
Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
88.6%
High School+
National: 89.6%
down from national 1.0 pts vs national
23.9%
Bachelor's+
National: 35.7%
down from national 11.8 pts vs national
8.3%
Graduate+
National: 14.1%
down from national 5.8 pts vs national
Employment Overview
Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
40,343
Population
20,008
Labor Force
Employed
19,222
Unemployment Rate BLS LAUS 2025 annual
3.7% up from 2024 +0.9 pts vs 2024
Mean Commute 6 min below national avg
20.7 min
Work From Home vs 15.1% national
7.3%
Labor Force and Employed are ACS 5-Year survey estimates; the Unemployment Rate above comes from BLS LAUS, a separate monthly survey with its own methodology. The two won't reconcile by subtracting one from the other.
Key Takeaways
- Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
- Below the state median: Median household income runs $15,988 (18.0%) under the Minnesota median, so statewide income averages overstate local household buying power.
- Talent gap: Bachelor's-or-higher attainment trails the national average by 11.8 pts, relevant for advanced-services attraction strategy.
Economy & Industry
Bureau of Labor Statistics QCEW · Bureau of Economic Analysis
$3B down from 2023 -0.9% vs 2023
Gross Domestic Product · 2024
-0.9% real (inflation-adjusted)
·
+1.2% nominal
· 2023 to 2024
Source: Bureau of Economic Analysis · level and nominal change from CAGDP2 (current dollars); real change from CAGDP9 (chained 2017 dollars), both all-industry total. The two series agree in 2017, the chain reference year, and diverge by the amount of price change since.
98.6
Cost of Living · state · Below Avg
Key Takeaways
- Largest private-sector industry: Manufacturing employs 3,991 workers (33.3% of tracked sectors), at an average wage of $66,262. Every industry figure on this page is private sector; government employs a further 2,794 and is counted separately.
- Economic scale: Regional GDP of $3B (2024).
- Wage stratification: Wholesale Trade averages $126,670 while Arts, Entertainment, and Recreation averages $15,479, a 8.2x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration
Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.
Cluster Depth
Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Concentrated Sub-Sectors
5 sub-sectors at LQ ≥ 1.5
Largest grouping among them is Health Care & Social Assistance Cluster at 58.9% of the employment across all of them, which signals supply-chain fit for site selectors
2,044
Employment in the sub-sectors listed
3.33x
Peak sub-sector LQ
Sub-Sector Detail
Animal Production and Aquaculture
3.33x 96
Nursing and Residential Care Facilities
3.30x 1,203
Gasoline Stations and Fuel Dealers
2.82x 315
Internet Publishing and Broadcasting
1.71x 62
Merchant Wholesalers, Nondurable Goods
1.58x 368
Attraction Opportunities
LQ < 0.5 with ≥ 50 employed, screened against local siting constraints. Source: BLS QCEW
0.34x
Educational Services
116 employed
Screened on industrial power cost, rail-truck intermodal access, land base.
Industrial electricity in Minnesota costs 9.32¢/kWh against 8.62¢/kWh nationally (2025).
Minnesota has 3 rail-truck intermodal terminals, the nearest 92 miles from the county.
Land area 711 sq mi, larger than 60% of US counties.
Sources: EIA, BTS NTAD, Census Gazetteer.
Key Takeaways
- Top specialization: Animal Production and Aquaculture concentrates at 3.33x the national norm, strong concentration that anchors the local economy and supports supply-chain attraction strategy.
- Cluster depth: 5 sub-sectors register LQ ≥ 1.5, but 58.9% of the employment across them depends on one source of demand: health care economy. Read the count as depth within that single demand base rather than as spread across separate ones.
Source: BLS QCEW sub-sector Location Quotients.
Housing & Affordability
Census ACS · HUD Fair Market Rents FY2026
Housing Overview
Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064, B25004
$185,200 up from the baseline named below
Median Home Value vs 2019
$927 up from the baseline named below
Rent/Mo vs 2019
77.6% up from the baseline named below
Owner-Occ vs 2019
7.6% down from the baseline named below
Vacancy vs 2019
2.7% available
for rent or sale
for rent or sale
2.5x
Home Value to Income Ratio - Affordable
vs. ~4.1x national average
HUD Fair Market Rents
HUD publishes these by FMR area, which may cover more than one county · Source: HUD · Fair Market Rents FY2026 · Affordability threshold and renter cost burden from Census ACS B25119, B25070
Studio
$723/mo
1 Bedroom
$799/mo
2 Bedroom
$1,049/mo
3 Bedroom
$1,350/mo
4 Bedroom
$1,461/mo
30% of monthly median renter household income (~$1,074/mo, from a renter median of $42,962) · rents above this line are typically considered cost-burdened.
Measured: 41.3% of renter households already pay 30% or more of income on rent, and 25.1% pay 50% or more.
Key Takeaways
- Affordable market: Home value to income ratio of 2.5x is well below the ~4.1x national average; supports talent attraction and family settlement narratives.
- High home ownership: 77.6% owner-occupied; rental supply may be tight for incoming workers.
- Affordable rent tiers: 3 of 5 HUD Fair Market Rent bedroom sizes sit below what a household on the median renter income of $42,962 can pay without cost burden (~$1,074/mo), and 41.3% of renter households are measured as cost-burdened.
Source: Census ACS housing tables + HUD Fair Market Rents.
Workforce Pipeline
Labor force readiness, commuting, and workforce composition
Labor Market Overview
Source: Census ACS 2020-2024 · Tables B01001, B23001, B23025, B08303, B08301
22,554 down from the baseline named below
Working Age (18-64) vs 2019
Mean Commute 6 min below national avg
20.7 min
Work From Home vs 15.1% national
7.3%
Prime-Age Employed (25-54)
81.4%
of prime-age population
Prime-age rate numerator is civilian employed (B23001); the denominator is total population aged 25-54 (B01001), which also includes armed forces.
of population age 16 and over (31,479)
down from 2019 vs 2019
Education & Talent Pipeline
Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
23.9% up from 2019 vs 2019
HS Diploma+
88.6% up from 2019 vs 2019
Institutions in Mower County
1 institution in Mower County reporting credentials to College Scorecard
Credentials awarded in Mower County
644/yr
644/yr
Aging Workforce
Source: Census Bureau ACS · Derived from age & employment tables
21.4%
55-64 of working-age population (18-64)
Same cohort is 11.9% of total population, the basis used in the Demographics cohort chart.
Elevated retirement risk, above the 20% threshold. Succession planning recommended.
Workforce by Occupation
Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
32.4%
Service
15.4%
Sales & Office
15.5%
Construction / Maint.
11.2%
Production / Transport
25.6%
Bars are drawn on a 0% to 40% axis, so bar length is proportional to actual share. Labels give each group's share of 19,222 employed workers.
Key Takeaways
- Healthy participation: 63.6% labor force participation reflects a steady, available local workforce.
- Short commutes: 20.7-minute mean commute is a quality-of-life and labor-access advantage worth surfacing for site selectors.
- Talent pipeline: 1 institution in Mower County awards 644 credentials a year. Employers drawing from a wider labor shed should read this alongside institutions outside the county, which this page does not aggregate.
Source: ACS workforce data and College Scorecard.
AI Insights
Sample output. Pulse AI analysis draws on 10 federal data sources.
Sample AI Insight
Mower County shows meaningful potential for animal production and aquaculture attraction, with a 3.33x concentration and 96 jobs in this sub-sector.
Most of the employment across the concentrated sub-sectors traces back to a single source of demand. Health care economy accounts for 58.9% of it, all of it in nursing and residential care facilities. Recruitment that widens the demand base changes that exposure; recruitment inside the same base deepens it.
Industry Shift Analysis
Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100
Prospect Match Scores
Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
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Data Sources
Updated from official federal government data.
Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS2025 annual
BEA Regional GDP2024
BEA Regional Price Parity2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23
American Community Survey figures on this page are 2020-2024 five-year averages rather than single-year counts. A five-year estimate pools 60 months of survey responses, so each value describes the period as a whole.
Frequently Asked Questions
Key economic and demographic figures for Mower County, Minnesota, from federal data sources.
What is the population of Mower County, Minnesota?
40,343 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the median household income in Mower County, Minnesota?
$73,074 in nominal dollars (U.S. Census Bureau, ACS 5-Year Estimates). Adjusted for local prices using the BEA all-items regional price parity for Minnesota (98.6 against a national average of 100), that is $74,112 at national average prices. BEA publishes regional price parity at state level; there is no county-level figure.
What is the unemployment rate in Mower County, Minnesota?
3.7% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).
What is the GDP of Mower County, Minnesota?
$3B (U.S. Bureau of Economic Analysis, CAGDP2).
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