ExecutivePulse
Official Federal Data

Wabasha County, Minnesota

Rochester, MN · Population 21,565
9 Sources Updated September 10, 2026
$82,007 up from the baseline named below
Median Income (nominal) vs 2019
$80,734 national
3.7% up from the baseline named below
Unemployment vs 2024
4.3% national
$1.1B up from the baseline named below
GDP (nominal) real change vs 2023
26.5% up from the baseline named below
Bachelor's+ vs 2019
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household (nominal)
$82,007 up from 2019 vs 2019
Per Capita
$43,686 up from 2019 vs 2019
Mean Household
$102,189 up from 2019 vs 2019
Median Household (cost-of-living adjusted)
$90,316 metro RPP 90.8
Poverty Rate
7.1% down from 2019 vs 2019
Median Income Comparison
Wabasha County$82,007
Minnesota$89,062
National$80,734
Wabasha County is $7,055 (7.9%) below the Minnesota median, despite sitting above the national median.
Cost-of-living adjustment uses the BEA all-items regional price parity for Rochester, MN, 90.8 against a national average of 100 (2024). BEA publishes regional price parity at state and metropolitan level only; there is no county figure, so the metro index stands in for Wabasha County and the adjusted median is an approximation. Per capita and mean household income above are nominal and carry no adjustment.

Population Profile

Source: Census Bureau ACS 2020-2024 · Table B01001, B02001, B03003
65+: 23.3% (5,033 residents) 55-64: 15.3% (3,301 residents) 35-54: 23.2% (4,998 residents) 18-34: 16.4% (3,527 residents) Under 18: 21.8% (4,706 residents) 45 Median Age
CohortsShare of total population
Under 18 · 21.8%
18-34 · 16.4%
35-54 · 23.2%
55-64 · 15.3%
65+ · 23.3%
Race & Ethnicity
White94.8%
Two or More Races3%
Asian0.7%
Some Other Race0.6%
Black or African American0.4%
American Indian and Alaska Native0.3%
Native Hawaiian and Other Pacific Islander0.2%
Hispanic or Latino(any race)3.4%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
95.1%
High School+
National: 89.6%
up from national +5.5 pts vs national
26.5%
Bachelor's+
National: 35.7%
down from national 9.2 pts vs national
8.9%
Graduate+
National: 14.1%
down from national 5.2 pts vs national

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
21,565
Population
11,404
Labor Force
Employed
11,152
Unemployment Rate BLS LAUS 2025 annual
3.7% up from 2024 +0.7 pts vs 2024
Mean Commute 2 min below national avg
24.2 min
Work From Home vs 15.1% national
11.4%
Labor Force and Employed are ACS 5-Year survey estimates; the Unemployment Rate above comes from BLS LAUS, a separate monthly survey with its own methodology. The two won't reconcile by subtracting one from the other.
Key Takeaways
  • Income near the national median: Median household income tracks the national median, indicating a broad-based consumer market.
  • Below the state median: Median household income runs $7,055 (7.9%) under the Minnesota median, so statewide income averages overstate local household buying power.
  • Cost of living stretches income further: Local prices run 9.2% below the national average, so the nominal median of $82,007 is worth $90,316 at national average prices. BEA publishes price parity at metro level, not county level.
  • Talent gap: Bachelor's-or-higher attainment trails the national average by 9.2 pts, relevant for advanced-services attraction strategy.
  • Aging population: Median age of 45 is materially above the U.S. norm; succession planning and senior-services demand are real factors.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$1.1B up from 2023 +8.9% vs 2023
Gross Domestic Product · 2024
+8.9% real (inflation-adjusted) · +11% nominal · 2023 to 2024
Source: Bureau of Economic Analysis · level and nominal change from CAGDP2 (current dollars); real change from CAGDP9 (chained 2017 dollars), both all-industry total. The two series agree in 2017, the chain reference year, and diverge by the amount of price change since.
90.8
Cost of Living · metro · Below Avg

Top Private-Sector Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2024 Annual · Private sector only, with government shown below · 2025 is available but itemises 7 of the broad sectors against 8 for 2024, so the fuller year is shown
Top private-sector industries by employment in Wabasha County, Minnesota, with employment, share of top sectors, and average wage. Government employment is excluded and reported separately below the table.
IndustryEmploymentShare of Top 10Avg Wage
1Manufacturing
1,266 34.8%
$61,810
2Retail Trade
709 19.5%
$28,832
3Accommodation and Food Services
564 15.5%
$17,254
4Transportation and Warehousing
335 9.2%
$69,778
5Finance and Insurance
158 4.3%
$74,998
6Construction
156 4.3%
$51,912
7Other Services (except Public Administration)
154 4.2%
$25,409
8Arts, Entertainment, and Recreation
134 3.7%
$22,907
9Professional, Scientific, and Technical Services
114 3.1%
$53,326
10Information
44 1.2%
$65,162
Government employment · context only
1,167

Public-sector jobs are not in the table above and are not part of any share or location quotient on this page. Both are measured on the private economy only, 5,399 private jobs in 2024: every location quotient divides by that total, and the Share of Top 10 column divides by the 10 sectors listed above. Private employment is the standard basis for measuring industry concentration because government employment mostly serves the resident population rather than an outside market. Nothing on this card is expected to add up with the government figure.

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Key Takeaways
  • Largest private-sector industry: Manufacturing employs 1,266 workers (34.8% of tracked sectors), at an average wage of $61,810. Every industry figure on this page is private sector; government employs a further 1,167 and is counted separately.
  • Economic scale: Regional GDP of $1.1B (2024).
  • Wage stratification: Finance and Insurance averages $74,998 while Accommodation and Food Services averages $17,254, a 4.3x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Chart source: BLS QCEW · broad NAICS supersector · private sector · Location Quotient vs. national private-sector employment share. The same supersector axes appear on every profile, so the shape can be compared across counties.
Concentrated Industries
List source: BLS QCEW · 3-digit NAICS sub-sector · private sector · Location Quotient vs. national private-sector employment share.
Same source and same private-sector basis as the Top Industries table above. These sit at a finer level than the chart's supersector axes, so the two sets of values are not directly comparable. The sub-sector view surfaces specialization the supersector view masks, such as Animal Production and Aquaculture here.
Animal Production and Aquaculture
24.17x
263
Support Activities for Agriculture and Forestry
4.91x
78
Gasoline Stations and Fuel Dealers
4.67x
199
Truck Transportation
4.10x
252
Food Manufacturing
3.70x
266
Building Material and Garden Supply Retailers
2.78x
157
Nursing and Residential Care Facilities
2.62x
354
Merchant Wholesalers, Nondurable Goods
2.08x
187
Food and Beverage Retailers
1.66x
218

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Concentrated Sub-Sectors
9 sub-sectors at LQ ≥ 1.5
Largest grouping among them is Retail Trade Cluster at 29.1% of the employment across all of them, which signals supply-chain fit for site selectors
1,974
Employment in the sub-sectors listed
24.17x
Peak sub-sector LQ
Sub-Sector Detail
Animal Production and Aquaculture
24.17x 263
Support Activities for Agriculture and Forestry
4.91x 78
Gasoline Stations and Fuel Dealers
4.67x 199
Truck Transportation
4.10x 252
Food Manufacturing
3.70x 266
Building Material and Garden Supply Retailers
2.78x 157
Nursing and Residential Care Facilities
2.62x 354
Merchant Wholesalers, Nondurable Goods
2.08x 187
Food and Beverage Retailers
1.66x 218

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, screened against local siting constraints. Source: BLS QCEW
0.18x
Administrative and Support Services
62 employed
0.26x
Professional, Scientific, and Technical Services
114 employed
0.37x
Ambulatory Health Care Services
133 employed
Screened on industrial power cost, rail-truck intermodal access, land base. Industrial electricity in Minnesota costs 9.32¢/kWh against 8.62¢/kWh nationally (2025). Minnesota has 3 rail-truck intermodal terminals, the nearest 66 miles from the county. Land area 523 sq mi, larger than 38% of US counties. Sources: EIA, BTS NTAD, Census Gazetteer.
Key Takeaways
  • Top specialization: Animal Production and Aquaculture concentrates at 24.17x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
  • Cluster depth: 9 sub-sectors register LQ ≥ 1.5, and no single source of demand accounts for more than 29.1% of the employment across them, the largest being resident household spending. Demand reaches this base from more than one market rather than from a single one.
  • Attraction whitespace: 3 sub-sectors register LQ < 0.5 with at least 50 employed, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Wabasha County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2024 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064, B25004
$264,400 up from the baseline named below
Median Home Value vs 2019
$830 up from the baseline named below
Rent/Mo vs 2019
83.3% up from the baseline named below
Owner-Occ vs 2019
11% down from the baseline named below
Vacancy vs 2019
1% available
for rent or sale
3.2x
Home Value to Income Ratio
vs. ~4.1x national average

HUD Fair Market Rents

HUD publishes these by FMR area, which may cover more than one county · Source: HUD · Fair Market Rents FY2026 · Affordability threshold and renter cost burden from Census ACS B25119, B25070
Studio
$872/mo
1 Bedroom
$913/mo
2 Bedroom
$1,001/mo
3 Bedroom
$1,334/mo
4 Bedroom
$1,679/mo
30% of monthly median renter household income (~$1,036/mo, from a renter median of $41,453) · rents above this line are typically considered cost-burdened.
Measured: 32.6% of renter households already pay 30% or more of income on rent, and 16% pay 50% or more.
Key Takeaways
  • In line with national: Home value to income ratio of 3.2x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
  • High home ownership: 83.3% owner-occupied; rental supply may be tight for incoming workers.
  • Elevated vacancy: 11% of housing units are vacant, above the Minnesota rate of 9.3%, and down from 11.9% in 2019.
  • Mostly second homes: seasonal, recreational and occasional-use units are 54.1% of vacant units, so the headline rate is not available supply.
  • Genuinely available supply: units listed for rent or for sale are 8.7% of the vacant stock, or 1% of all housing units against the 11% headline vacancy rate. Absorbable supply for an incoming employer is thin, and the gap between the two is the redevelopment and conversion opportunity.
  • Affordable rent tiers: 3 of 5 HUD Fair Market Rent bedroom sizes sit below what a household on the median renter income of $41,453 can pay without cost burden (~$1,036/mo), and 32.6% of renter households are measured as cost-burdened.
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23001, B23025, B08303, B08301
11,826 down from the baseline named below
Working Age (18-64) vs 2019
Mean Commute 2 min below national avg
24.2 min
Work From Home vs 15.1% national
11.4%
Prime-Age Employed (25-54)
90.4%
of prime-age population
Prime-age rate numerator is civilian employed (B23001); the denominator is total population aged 25-54 (B01001), which also includes armed forces.
Labor force participation rate: 65.4%, the labor force as a share of the population aged 16 and over (ACS B23025) 65% Participation
of population age 16 and over (17,465)
down from 2019 vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003
Bachelor's+
26.5% up from 2019 vs 2019
HS Diploma+
95.1% up from 2019 vs 2019
Institutions in Wabasha County
The IPEDS institutional directory lists no college, university, or technical school located in Wabasha County. Any training pipeline serving this county runs through institutions outside it, which this page does not aggregate.

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
27.9%
55-64 of working-age population (18-64)
Same cohort is 15.3% of total population, the basis used in the Demographics cohort chart.
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
41%
Service
17.1%
Sales & Office
17.4%
Construction / Maint.
10.3%
Production / Transport
14.2%
Bars are drawn on a 0% to 60% axis, so bar length is proportional to actual share. Labels give each group's share of 11,152 employed workers.
Key Takeaways
  • Succession risk is real: 27.9% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
  • Healthy participation: 65.4% labor force participation reflects a steady, available local workforce.
  • Talent pipeline: no college, university, or technical school is located in Wabasha County per the IPEDS institutional directory, so any training pipeline serving it runs through institutions outside the county.
Source: ACS workforce data and College Scorecard.

AI Insights

Sample output. Pulse AI analysis draws on 9 federal data sources.

Sample AI Insight

Wabasha County shows strong potential for animal production and aquaculture attraction, with a 24.17x concentration and 263 jobs in this sub-sector. It ranks in the top decile nationally. Near-term succession risk is elevated, with 27.9% of the working-age population within 10 years of retirement age.

The concentrated base spans animal production and aquaculture, support activities for agriculture and forestry, and gasoline stations and fuel dealers, and no single source of demand accounts for more than 29.1% of the employment across them, the largest being resident household spending. Supply-chain recruitment has more than one demand base to work from.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2024 annual
BLS LAUS2025 annual
BEA Regional GDP2024
BEA Regional Price Parity2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026

American Community Survey figures on this page are 2020-2024 five-year averages rather than single-year counts. A five-year estimate pools 60 months of survey responses, so each value describes the period as a whole.

Frequently Asked Questions

Key economic and demographic figures for Wabasha County, Minnesota, from federal data sources.

What is the population of Wabasha County, Minnesota?

21,565 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Wabasha County, Minnesota?

$82,007 in nominal dollars (U.S. Census Bureau, ACS 5-Year Estimates). Adjusted for local prices using the BEA all-items regional price parity for Rochester, MN (90.8 against a national average of 100), that is $90,316 at national average prices. BEA publishes regional price parity at metro level; there is no county-level figure.

What is the unemployment rate in Wabasha County, Minnesota?

3.7% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Wabasha County, Minnesota?

$1.1B (U.S. Bureau of Economic Analysis, CAGDP2).