Redwood County, Minnesota
Demographics & Population
Census Bureau American Community Survey 2020-2024 · 5-Year Estimates
Household Income
Population Profile
Educational Attainment
Employment Overview
- Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
- Below the state median: Median household income runs $21,196 (23.8%) under the Minnesota median, so statewide income averages overstate local household buying power.
- Talent gap: Bachelor's-or-higher attainment trails the national average by 13.5 pts, relevant for advanced-services attraction strategy.
Economy & Industry
Bureau of Labor Statistics QCEW · Bureau of Economic Analysis
- Largest private-sector industry: Manufacturing employs 1,258 workers (33.6% of tracked sectors), at an average wage of $63,873. Every industry figure on this page is private sector; government employs a further 1,246 and is counted separately.
- Economic scale: Regional GDP of $1.5B (2024).
- Wage stratification: Wholesale Trade averages $97,596 while Arts, Entertainment, and Recreation averages $15,317, a 6.4x spread in the same local economy, with implications for workforce development and talent strategy.
EP customers get year-over-year deltas, WARN notices, and SEC filings for every sector tracked above, surfaced as proactive alerts, not after-the-fact news.
Industry Concentration
Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.
Cluster Depth
Attraction Opportunities
- Top specialization: Crop Production concentrates at 4.59x the national norm, strong concentration that anchors the local economy and supports supply-chain attraction strategy.
- Cluster depth: 9 sub-sectors register LQ ≥ 1.5, and no single source of demand accounts for more than 29.8% of the employment across them, the largest being health care economy. Demand reaches this base from more than one market rather than from a single one.
- Attraction whitespace: 3 sub-sectors register LQ < 0.5 with at least 50 employed, candidates for diversification or recruitment depending on labor-market fit.
Housing & Affordability
Census ACS · HUD Fair Market Rents FY2026
Housing Overview
for rent or sale
HUD Fair Market Rents
- Affordable market: Home value to income ratio of 2.3x is well below the ~4.1x national average; supports talent attraction and family settlement narratives.
- High home ownership: 78.4% owner-occupied; rental supply may be tight for incoming workers.
- Elevated vacancy: 11.5% of housing units are vacant, above the Minnesota rate of 9.3%, and down from 14.5% in 2019.
- Vacancy composition: the largest vacancy category is other vacant at 57.8% of vacant units, with seasonal and recreational use at 7.1%.
- Genuinely available supply: units listed for rent or for sale are 33.7% of the vacant stock, or 3.9% of all housing units against the 11.5% headline vacancy rate. That is the figure to plan an incoming employer's housing against, and the gap between the two is the redevelopment and conversion opportunity.
- Affordable rent tiers: 2 of 5 HUD Fair Market Rent bedroom sizes sit below what a household on the median renter income of $31,129 can pay without cost burden (~$778/mo), and 40.8% of renter households are measured as cost-burdened.
Workforce Pipeline
Labor force readiness, commuting, and workforce composition
Labor Market Overview
Education & Talent Pipeline
Aging Workforce
Workforce by Occupation
- Succession risk is real: 24.5% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
- Healthy participation: 60.6% labor force participation reflects a steady, available local workforce.
- Short commutes: 17.6-minute mean commute is a quality-of-life and labor-access advantage worth surfacing for site selectors.
- Talent pipeline: no college, university, or technical school is located in Redwood County per the IPEDS institutional directory, so any training pipeline serving it runs through institutions outside the county.
AI Insights
Sample output. Pulse AI analysis draws on 9 federal data sources.
Redwood County shows meaningful potential for crop production attraction, with a 4.59x concentration and 91 jobs in this sub-sector. Near-term succession risk is elevated, with 24.5% of the working-age population within 10 years of retirement age.
The concentrated base spans crop production, nursing and residential care facilities, and gasoline stations and fuel dealers, and no single source of demand accounts for more than 29.8% of the employment across them, the largest being health care economy. Supply-chain recruitment has more than one demand base to work from.
Industry Shift Analysis
Prospect Match Scores
Take it further
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Schedule a DemoData Sources
Updated from official federal government data.
American Community Survey figures on this page are 2020-2024 five-year averages rather than single-year counts. A five-year estimate pools 60 months of survey responses, so each value describes the period as a whole.
Frequently Asked Questions
Key economic and demographic figures for Redwood County, Minnesota, from federal data sources.
What is the population of Redwood County, Minnesota?
15,350 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the median household income in Redwood County, Minnesota?
$67,866 in nominal dollars (U.S. Census Bureau, ACS 5-Year Estimates). Adjusted for local prices using the BEA all-items regional price parity for Minnesota (98.6 against a national average of 100), that is $68,830 at national average prices. BEA publishes regional price parity at state level; there is no county-level figure.
What is the unemployment rate in Redwood County, Minnesota?
3.9% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).
What is the GDP of Redwood County, Minnesota?
$1.5B (U.S. Bureau of Economic Analysis, CAGDP2).
