ExecutivePulse
FL

Florida

Population 22,416,077
6 Sources Updated September 10, 2026
22.4M
Population
334,922,499 U.S.
$74,568
Median Income
$80,734 national
$1,726.7B
GDP (current $), change real
3.4%
Unemployment
4.0% national

County Map

Click a county to view its economic profile

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$74,568
Per Capita
$42,609
Mean Household
$105,967
Poverty Rate
12.6%

Age & Race / Ethnicity

Source: Census Bureau ACS 2020-2024 · Table B01001, B02001, B03003
65+: 21.3% (4,781,978 residents) 55-64: 13.4% (3,011,475 residents) 35-54: 25% (5,596,620 residents) 18-34: 20.7% (4,651,174 residents) Under 18: 19.5% (4,374,830 residents) 43 Median Age
Cohorts
Under 18 · 19.5%
18-34 · 20.7%
35-54 · 25%
55-64 · 13.4%
65+ · 21.3%
Race & Ethnicity
White55.9%
Two or More Races19.4%
Black or African American15.1%
Some Other Race6.3%
Asian2.9%
American Indian and Alaska Native0.3%
Native Hawaiian and Other Pacific Islander0.1%
Hispanic or Latino(any race)27.4%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
89.9%
High School+
National: 89.6%
+0.3 pts
34.1%
Bachelor's+
National: 35.7%
1.6 pts
12.9%
Graduate+
National: 14.1%
1.2 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
22,416,077
Population
11,016,578
Labor Force
Employed
10,484,998
Unemployment Rate BLS LAUS 2024 annual
3.4%
2025 is not shown for Florida: a state annual average needs all 12 months and the Bureau of Labor Statistics has published 11. County pages draw on the separate annual series and may show 2025.
Mean Commute 2 min above national avg
28.0 min
Work From Home vs 15.1% national
15.7%
Labor Force and Employed are ACS 5-Year survey estimates; the Unemployment Rate above comes from BLS LAUS, a separate monthly survey with its own methodology. The two won't reconcile by subtracting one from the other.
Florida's median household income sits 8% below the national median. At 12.6%, its poverty rate runs 0.1 pts above the ~12.5% national level, relevant for federal funding eligibility narratives. Bachelor's-or-higher attainment of 34.1% trails the national average of 35.7%.
Source: U.S. Census Bureau American Community Survey 2020-2024 5-Year Estimates (released December 2025). Figures reflect the most recent Census release, older news reports may cite prior vintages.
Key Takeaways
  • Income gap: Households earn meaningfully less than the national median, affecting retail demand, housing absorption, and tax base statewide.
  • Aging population: Median age of 43 is materially above the U.S. norm; succession planning and senior-services demand are real factors.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$1,726.7B
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP2 Regional GDP
103.414
Cost of Living - Above Avg

Top Private-Sector Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual · Private sector only, with government shown below
Top private-sector industries by employment in Florida, with employment, share of top sectors, and average wage. Government employment is excluded and reported separately below the table.
IndustryEmployment% of Top SectorsAvg Wage
1Health Care and Social Assistance
1,374,246 18.5%
$70,557
2Retail Trade
1,149,476 15.5%
$44,681
3Accommodation and Food Services
1,059,594 14.3%
$35,168
4Professional, Scientific, and Technical Services
762,717 10.3%
$114,382
5Administrative and Support and Waste Management
722,596 9.7%
$58,698
6Construction
655,646 8.8%
$73,949
7Finance and Insurance
458,036 6.2%
$136,780
8Manufacturing
426,975 5.8%
$86,479
9Transportation and Warehousing
411,378 5.5%
$70,344
10Wholesale Trade
397,389 5.4%
$105,377
Government employment · context only
1,099,769

Public-sector jobs are not in the table above and are not part of any share or location quotient on this page. Both are measured on the private economy only, 8,814,642 private jobs in 2025: every location quotient divides by that total, and the % of Top Sectors column divides by the sectors listed above. Private employment is the standard basis for measuring industry concentration because government employment mostly serves the resident population rather than an outside market. Nothing on this card is expected to add up with the government figure.

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Key Takeaways
  • Largest private-sector industry: Health Care and Social Assistance employs 1,374,246 workers (18.5% of the tracked sectors), at an average wage of $70,557. Every industry figure on this page is private sector; government employs a further 1,099,769 and is counted separately.
  • Economic scale: State GDP of $1,726.7B (2024).
  • Wage stratification: Finance and Insurance averages $136,780 while Accommodation and Food Services averages $35,168, a 3.9x spread in the same economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP (CAGDP2).

Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Chart source: BLS QCEW · broad NAICS supersector · private sector · Location Quotient vs. national private-sector employment share. The same supersector axes appear on every profile, so the shape can be compared across geographies.
Concentrated Industries
List source: BLS QCEW · 3-digit NAICS sub-sector · private sector · Location Quotient vs. national private-sector employment share.
Same source and same private-sector basis as the Top Industries table above. These sit at a finer level than the chart's supersector axes, so the two sets of values are not directly comparable. The sub-sector view surfaces specialization the supersector view masks, such as Water Transportation here.
Water Transportation
4.54x
20,595
Scenic and Sightseeing Transportation
1.74x
3,479
Amusement, Gambling, and Recreation Industries
1.73x
218,779
Funds, Trusts, and Other Financial Vehicles
1.63x
3,633
Accommodation
1.57x
199,092
Air Transportation
1.54x
58,226
Rail Transportation
1.54x
69
Lessors of Nonfinancial Intangible Assets
1.54x
2,228

Attraction Opportunities - Below-Average Industries

LQ < 0.5, below-average employment, screened against industrial power cost. Source: BLS QCEW · 3-digit NAICS sub-sector
0.01x
Oil and Gas Extraction
84 employed
0.04x
Support Activities for Mining
779 employed
0.13x
Textile Mills
703 employed
0.15x
Pipeline Transportation
566 employed
0.26x
Primary Metal Manufacturing
6,158 employed
0.27x
Mining (except Oil and Gas)
3,383 employed
0.31x
Plastics and Rubber Products Manufacturing
14,388 employed
0.32x
Animal Production and Aquaculture
5,649 employed
Screened on industrial power cost only. Industrial electricity in Florida costs 8.84¢/kWh against 8.62¢/kWh nationally (2025). Land area and freight access are not assessed at state level. Source: EIA.
Key Takeaways
  • Top specialization: Water Transportation concentrates at 4.54x the national norm, strong concentration that anchors the local economy.
  • Cluster depth: 8 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base across the state.
  • Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment.
Source: BLS QCEW sub-sector Location Quotients.
Industry Employment Composition
Florida's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of the top private supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2024 5-Year Estimates · Tables B25001, B25077, B25064
$359,000
Median Home Value vs 2019
$1,669
Rent/Mo
67.6%
Owner-Occ
14.7%
Vacancy
4.8x
Home Value to Income Ratio
vs. ~4.1x national average

HUD Fair Market Rents (Statewide)

Renter-household-weighted average across 67 Fair Market Rent areas · Source: HUD · Fair Market Rents FY2026 · Affordability threshold and renter cost burden from Census ACS B25119, B25070
Studio
$1,545/mo$735 to $1,828
1 Bedroom
$1,662/mo$814 to $2,211
2 Bedroom
$1,973/mo$973 to $2,504
3 Bedroom
$2,554/mo$1,238 to $3,303
4 Bedroom
$2,999/mo$1,288 to $3,810
30% of monthly median renter household income (~$1,340/mo, from a renter median of $53,617) · rents above this line are typically considered cost-burdened.
Measured: 56.3% of renter households already pay 30% or more of income on rent, and 29.3% pay 50% or more.
Key Takeaways
  • In line with national: Home value to income ratio of 4.8x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
  • Elevated vacancy: 14.7% vacancy rate; potential redevelopment opportunity.
  • Rent affordability gap: None of the 5 HUD Fair Market Rent bedroom sizes sit below what a household on the median renter income of $53,617 can pay without cost burden (~$1,340/mo), and 56.3% of renter households are already cost-burdened, 29.3% severely so.
Source: Census ACS housing tables.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
13,259,269
Working Age (18-64) vs 2019
Labor force participation rate: 61.5% of population aged 18+ 62% Participation (18+)
vs 2019
Mean Commute 2 min above national avg
28.0 min
Work From Home vs 15.1% national
15.7%

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
34.1%
HS Diploma+
89.9%
6 Largest Institutions by Credentials Awarded
Degrees, certificates, and other credentials awarded last academic year (College Scorecard).
University of Central Florida 20,166/yr
Florida International University 18,426/yr
University of Florida 18,084/yr
Valencia College 17,631/yr
Miami Dade College 16,153/yr
University of South Florida 14,285/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
22.7%
55-64 of working-age population (18-64)
Same cohort is 13.4% of total population, the basis used in the Demographics cohort chart.
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
39.8%
Service
18.1%
Sales & Office
22.5%
Construction / Maint.
9%
Production / Transport
10.6%
Bars are drawn on a 0% to 40% axis, so bar length is proportional to actual share. Labels give each group's share of 10,484,998 employed workers.
Key Takeaways
  • Succession risk is real: 22.7% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
  • Healthy participation: 61.5% of the population aged 18+ is in the labor force, reflecting a steady, available workforce statewide.
Source: ACS workforce data.

County Profiles

67 counties in Florida

Alachua County FIPS 12001 Baker County FIPS 12003 Bay County FIPS 12005 Bradford County FIPS 12007 Brevard County FIPS 12009 Broward County FIPS 12011 Calhoun County FIPS 12013 Charlotte County FIPS 12015 Citrus County FIPS 12017 Clay County FIPS 12019 Collier County FIPS 12021 Columbia County FIPS 12023 DeSoto County FIPS 12027 Dixie County FIPS 12029 Duval County FIPS 12031 Escambia County FIPS 12033 Flagler County FIPS 12035 Franklin County FIPS 12037 Gadsden County FIPS 12039 Gilchrist County FIPS 12041 Glades County FIPS 12043 Gulf County FIPS 12045 Hamilton County FIPS 12047 Hardee County FIPS 12049 Hendry County FIPS 12051 Hernando County FIPS 12053 Highlands County FIPS 12055 Hillsborough County FIPS 12057 Holmes County FIPS 12059 Indian River County FIPS 12061 Jackson County FIPS 12063 Jefferson County FIPS 12065 Lafayette County FIPS 12067 Lake County FIPS 12069 Lee County FIPS 12071 Leon County FIPS 12073 Levy County FIPS 12075 Liberty County FIPS 12077 Madison County FIPS 12079 Manatee County FIPS 12081 Marion County FIPS 12083 Martin County FIPS 12085 Miami-Dade County FIPS 12086 Monroe County FIPS 12087 Nassau County FIPS 12089 Okaloosa County FIPS 12091 Okeechobee County FIPS 12093 Orange County FIPS 12095 Osceola County FIPS 12097 Palm Beach County FIPS 12099 Pasco County FIPS 12101 Pinellas County FIPS 12103 Polk County FIPS 12105 Putnam County FIPS 12107 Santa Rosa County FIPS 12113 Sarasota County FIPS 12115 Seminole County FIPS 12117 St. Johns County FIPS 12109 St. Lucie County FIPS 12111 Sumter County FIPS 12119 Suwannee County FIPS 12121 Taylor County FIPS 12123 Union County FIPS 12125 Volusia County FIPS 12127 Wakulla County FIPS 12129 Walton County FIPS 12131 Washington County FIPS 12133

AI Insights

Sample output. Pulse AI analysis draws on 6 federal data sources.

Sample AI Insight

Florida shows meaningful potential for water transportation attraction, with a 4.54x concentration and 20,595 jobs in this sub-sector. Near-term succession risk is elevated, with 22.7% of the working-age population within 10 years of retirement age.

Cluster depth across water transportation, scenic and sightseeing transportation, and amusement, gambling, and recreation industries creates supply-chain attraction leverage, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025
BEA Regional GDP2024
Census CBP2024
HUD Fair Market RentsFY2026
USAspending.govFY2026

Frequently Asked Questions

Key economic and demographic figures for Florida, from federal data sources.

What is the population of Florida?

22,416,077 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Florida?

$74,568 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Florida?

3.4% (2024 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Florida?

$1,726.7B (BEA CAGDP2 (Regional)).