Collier County, Florida
Demographics & Population
Census Bureau American Community Survey 2020-2024 · 5-Year Estimates
Household Income
Population Profile
Educational Attainment
Employment Overview
- Income premium: Households earn well above the national median, supporting strong retail and housing markets.
- Cost of living erodes income: Local prices run 3.2% above the national average, so the nominal median of $90,045 is worth $87,253 at national average prices. BEA publishes price parity at metro level, not county level.
- Aging population: Median age of 53 is materially above the U.S. norm; succession planning and senior-services demand are real factors.
Economy & Industry
Bureau of Labor Statistics QCEW · Bureau of Economic Analysis
- Largest private-sector industry: Accommodation and Food Services employs 24,836 workers (17.9% of tracked sectors), at an average wage of $40,547. Every industry figure on this page is private sector; government employs a further 13,820 and is counted separately.
- Economic scale: Regional GDP of $36.1B (2024).
- Wage stratification: Wholesale Trade averages $126,009 while Accommodation and Food Services averages $40,547, a 3.1x spread in the same local economy, with implications for workforce development and talent strategy.
EP customers get year-over-year deltas, WARN notices, and SEC filings for every sector tracked above, surfaced as proactive alerts, not after-the-fact news.
Industry Concentration
Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.
Cluster Depth
Attraction Opportunities
- Top specialization: Scenic and Sightseeing Transportation concentrates at 4.95x the national norm, strong concentration that anchors the local economy and supports supply-chain attraction strategy.
- Cluster depth: 12 sub-sectors register LQ ≥ 1.5, and no single source of demand accounts for more than 43.1% of the employment across them, the largest being construction and real estate cycle. Demand reaches this base from more than one market rather than from a single one.
Housing & Affordability
Census ACS · HUD Fair Market Rents FY2026
Housing Overview
for rent or sale
HUD Fair Market Rents
- Stretched market: Home value to income ratio of 6.0x is well above the ~4.1x national average; attainable workforce housing may be a recruitment friction.
- High home ownership: 76.6% owner-occupied; rental supply may be tight for incoming workers.
- Elevated vacancy: 30.7% of housing units are vacant, above the Florida rate of 14.7%, and down from 33.3% in 2019.
- Mostly second homes: seasonal, recreational and occasional-use units are 81.4% of vacant units, so the headline rate is not available supply.
- Genuinely available supply: units listed for rent or for sale are 8.7% of the vacant stock, or 2.7% of all housing units against the 30.7% headline vacancy rate. Absorbable supply for an incoming employer is thin, and the gap between the two is the redevelopment and conversion opportunity.
- Affordable rent tiers: 1 of 5 HUD Fair Market Rent bedroom sizes sit below what a household on the median renter income of $57,593 can pay without cost burden (~$1,440/mo), and 58.6% of renter households are measured as cost-burdened.
Workforce Pipeline
Labor force readiness, commuting, and workforce composition
Labor Market Overview
Education & Talent Pipeline
Aging Workforce
Workforce by Occupation
- Succession risk is real: 28.3% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
- Low participation: 51.2% labor force participation against a labor force that grew 5.9% between 2019 and 2024, so workforce development programs may unlock additional supply.
- Talent pipeline: 3 institutions in Collier County award 822 credentials a year. Employers drawing from a wider labor shed should read this alongside institutions outside the county, which this page does not aggregate.
AI Insights
Sample output. Pulse AI analysis draws on 10 federal data sources.
Collier County shows meaningful potential for scenic and sightseeing transportation attraction, with a 4.95x concentration and 178 jobs in this sub-sector. Near-term succession risk is elevated, with 28.3% of the working-age population within 10 years of retirement age.
The concentrated base spans scenic and sightseeing transportation, miscellaneous manufacturing, and amusement, gambling, and recreation industries, and no single source of demand accounts for more than 43.1% of the employment across them, the largest being construction and real estate cycle. Supply-chain recruitment has more than one demand base to work from.
Industry Shift Analysis
Prospect Match Scores
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Schedule a DemoData Sources
Updated from official federal government data.
American Community Survey figures on this page are 2020-2024 five-year averages rather than single-year counts. A five-year estimate pools 60 months of survey responses, so each value describes the period as a whole.
Frequently Asked Questions
Key economic and demographic figures for Collier County, Florida, from federal data sources.
What is the population of Collier County, Florida?
398,291 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the median household income in Collier County, Florida?
$90,045 in nominal dollars (U.S. Census Bureau, ACS 5-Year Estimates). Adjusted for local prices using the BEA all-items regional price parity for Naples-Marco Island, FL (103.2 against a national average of 100), that is $87,253 at national average prices. BEA publishes regional price parity at metro level; there is no county-level figure.
What is the unemployment rate in Collier County, Florida?
4.1% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).
What is the GDP of Collier County, Florida?
$36.1B (U.S. Bureau of Economic Analysis, CAGDP2).
