Walton County, Florida
Demographics & Population
Census Bureau American Community Survey 2020-2024 · 5-Year Estimates
Household Income
Population Profile
Educational Attainment
Employment Overview
- Income near the national median: Median household income tracks the national median, indicating a broad-based consumer market.
- Aging population: Median age of 44 is materially above the U.S. norm; succession planning and senior-services demand are real factors.
Economy & Industry
Bureau of Labor Statistics QCEW · Bureau of Economic Analysis
- Largest private-sector industry: Accommodation and Food Services employs 8,395 workers (29.4% of tracked sectors), at an average wage of $41,126. Every industry figure on this page is private sector; government employs a further 4,201 and is counted separately.
- Economic scale: Regional GDP of $6.4B (2024).
- Wage stratification: Wholesale Trade averages $127,046 while Retail Trade averages $38,447, a 3.3x spread in the same local economy, with implications for workforce development and talent strategy.
EP customers get year-over-year deltas, WARN notices, and SEC filings for every sector tracked above, surfaced as proactive alerts, not after-the-fact news.
Industry Concentration
Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.
Cluster Depth
Attraction Opportunities
- Top specialization: Accommodation concentrates at 4.96x the national norm, strong concentration that anchors the local economy and supports supply-chain attraction strategy.
- Cluster depth: 11 sub-sectors register LQ ≥ 1.5, and no single source of demand accounts for more than 48.5% of the employment across them, the largest being visitor economy. Demand reaches this base from more than one market rather than from a single one.
- Attraction whitespace: 3 sub-sectors register LQ < 0.5 with at least 50 employed, candidates for diversification or recruitment depending on labor-market fit.
Housing & Affordability
Census ACS · HUD Fair Market Rents FY2026
Housing Overview
for rent or sale
HUD Fair Market Rents
- Stretched market: Home value to income ratio of 5.2x is well above the ~4.1x national average; attainable workforce housing may be a recruitment friction.
- High home ownership: 78.6% owner-occupied; rental supply may be tight for incoming workers.
- Elevated vacancy: 43.9% of housing units are vacant, above the Florida rate of 14.7%, and down from 47.3% in 2019.
- Mostly second homes: seasonal, recreational and occasional-use units are 73.6% of vacant units, so the headline rate is not available supply.
- Genuinely available supply: units listed for rent or for sale are 19.4% of the vacant stock, or 8.5% of all housing units against the 43.9% headline vacancy rate. That is the figure to plan an incoming employer's housing against, and the gap between the two is the redevelopment and conversion opportunity.
- Affordable rent tiers: 3 of 5 HUD Fair Market Rent bedroom sizes sit below what a household on the median renter income of $56,630 can pay without cost burden (~$1,416/mo), and 50.8% of renter households are measured as cost-burdened.
Workforce Pipeline
Labor force readiness, commuting, and workforce composition
Labor Market Overview
Education & Talent Pipeline
Aging Workforce
Workforce by Occupation
- Succession risk is real: 26.8% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
- Low participation: 59.1% labor force participation against a labor force that grew 23.4% between 2019 and 2024, so workforce development programs may unlock additional supply.
- Talent pipeline: 1 institution in Walton County awards 118 credentials a year. Employers drawing from a wider labor shed should read this alongside institutions outside the county, which this page does not aggregate.
AI Insights
Sample output. Pulse AI analysis draws on 10 federal data sources.
Walton County shows meaningful potential for accommodation attraction, with a 4.96x concentration and 2,231 jobs in this sub-sector. Near-term succession risk is elevated, with 26.8% of the working-age population within 10 years of retirement age.
The concentrated base spans accommodation, clothing, clothing accessories, shoe, and jewelry retailers, and real estate, and no single source of demand accounts for more than 48.5% of the employment across them, the largest being visitor economy. Supply-chain recruitment has more than one demand base to work from.
Industry Shift Analysis
Prospect Match Scores
Take it further
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Schedule a DemoData Sources
Updated from official federal government data.
American Community Survey figures on this page are 2020-2024 five-year averages rather than single-year counts. A five-year estimate pools 60 months of survey responses, so each value describes the period as a whole.
Frequently Asked Questions
Key economic and demographic figures for Walton County, Florida, from federal data sources.
What is the population of Walton County, Florida?
82,948 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the median household income in Walton County, Florida?
$81,986 in nominal dollars (U.S. Census Bureau, ACS 5-Year Estimates). Adjusted for local prices using the BEA all-items regional price parity for Crestview-Fort Walton Beach-Destin, FL (97.0 against a national average of 100), that is $84,522 at national average prices. BEA publishes regional price parity at metro level; there is no county-level figure.
What is the unemployment rate in Walton County, Florida?
3.7% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).
What is the GDP of Walton County, Florida?
$6.4B (U.S. Bureau of Economic Analysis, CAGDP2).
