ExecutivePulse
AL

Alabama

Population 5,086,768
6 Sources Updated September 10, 2026
5.1M
Population
334,922,499 U.S.
$63,999
Median Income
$80,734 national
$325.3B
GDP (current $), change real
3%
Unemployment
4.0% national

County Map

Click a county to view its economic profile

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$63,999
Per Capita
$36,087
Mean Household
$88,898
Poverty Rate
15.6%

Age & Race / Ethnicity

Source: Census Bureau ACS 2020-2024 · Table B01001, B02001, B03003
65+: 17.8% (904,259 residents) 55-64: 13% (663,106 residents) 35-54: 24.6% (1,250,878 residents) 18-34: 22.4% (1,137,800 residents) Under 18: 22.2% (1,130,725 residents) 39 Median Age
Cohorts
Under 18 · 22.2%
18-34 · 22.4%
35-54 · 24.6%
55-64 · 13%
65+ · 17.8%
Race & Ethnicity
White64.6%
Black or African American25.8%
Two or More Races5.3%
Some Other Race2.3%
Asian1.5%
American Indian and Alaska Native0.5%
Native Hawaiian and Other Pacific Islander0.1%
Hispanic or Latino(any race)5.6%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
88.6%
High School+
National: 89.6%
1.0 pts
28.4%
Bachelor's+
National: 35.7%
7.3 pts
11.1%
Graduate+
National: 14.1%
3.0 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
5,086,768
Population
2,367,787
Labor Force
Employed
2,256,522
Unemployment Rate BLS LAUS 2024 annual
3%
2025 is not shown for Alabama: a state annual average needs all 12 months and the Bureau of Labor Statistics has published 11. County pages draw on the separate annual series and may show 2025.
Mean Commute 1 min below national avg
25.5 min
Work From Home vs 15.1% national
8.8%
Labor Force and Employed are ACS 5-Year survey estimates; the Unemployment Rate above comes from BLS LAUS, a separate monthly survey with its own methodology. The two won't reconcile by subtracting one from the other.
Alabama's median household income sits 21% below the national median. At 15.6%, its poverty rate runs 3.1 pts above the ~12.5% national level, relevant for federal funding eligibility narratives. Bachelor's-or-higher attainment of 28.4% trails the national average of 35.7%.
Source: U.S. Census Bureau American Community Survey 2020-2024 5-Year Estimates (released December 2025). Figures reflect the most recent Census release, older news reports may cite prior vintages.
Key Takeaways
  • Income gap: Households earn meaningfully less than the national median, affecting retail demand, housing absorption, and tax base statewide.
  • Elevated poverty: At 15.6%, the rate supports federal funding narratives across distressed counties (CDFI, NMTC, EDA).
  • Talent gap: Bachelor's-or-higher attainment trails the national average by 7.3 pts, relevant for advanced-services attraction strategy.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$325.3B
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP2 Regional GDP
88.823
Cost of Living - Below Avg

Top Private-Sector Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual · Private sector only, with government shown below
Top private-sector industries by employment in Alabama, with employment, share of top sectors, and average wage. Government employment is excluded and reported separately below the table.
IndustryEmployment% of Top SectorsAvg Wage
1Manufacturing
284,216 18.6%
$77,189
2Retail Trade
239,342 15.6%
$38,306
3Health Care and Social Assistance
231,790 15.2%
$61,687
4Accommodation and Food Services
190,830 12.5%
$24,020
5Professional, Scientific, and Technical Services
127,093 8.3%
$103,763
6Administrative and Support and Waste Management
119,140 7.8%
$44,432
7Construction
109,968 7.2%
$77,037
8Wholesale Trade
78,693 5.1%
$91,389
9Finance and Insurance
75,248 4.9%
$101,513
10Transportation and Warehousing
73,022 4.8%
$60,523
Government employment · context only
396,947

Public-sector jobs are not in the table above and are not part of any share or location quotient on this page. Both are measured on the private economy only, 1,721,931 private jobs in 2025: every location quotient divides by that total, and the % of Top Sectors column divides by the sectors listed above. Private employment is the standard basis for measuring industry concentration because government employment mostly serves the resident population rather than an outside market. Nothing on this card is expected to add up with the government figure.

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Key Takeaways
  • Largest private-sector industry: Manufacturing employs 284,216 workers (18.6% of the tracked sectors), at an average wage of $77,189. Every industry figure on this page is private sector; government employs a further 396,947 and is counted separately.
  • Economic scale: State GDP of $325.3B (2024).
  • Wage stratification: Professional, Scientific, and Technical Services averages $103,763 while Accommodation and Food Services averages $24,020, a 4.3x spread in the same economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP (CAGDP2).

Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Chart source: BLS QCEW · broad NAICS supersector · private sector · Location Quotient vs. national private-sector employment share. The same supersector axes appear on every profile, so the shape can be compared across geographies.
Concentrated Industries
List source: BLS QCEW · 3-digit NAICS sub-sector · private sector · Location Quotient vs. national private-sector employment share.
Same source and same private-sector basis as the Top Industries table above. These sit at a finer level than the chart's supersector axes, so the two sets of values are not directly comparable. The sub-sector view surfaces specialization the supersector view masks, such as Forestry and Logging here.
Forestry and Logging
6.17x
3,655
Primary Metal Manufacturing
3.91x
18,308
Textile Mills
3.65x
3,832
Wood Product Manufacturing
3.56x
18,479
Transportation Equipment Manufacturing
3.53x
79,146
Paper Manufacturing
2.50x
11,366
Wholesale Trade Agents and Brokers
2.38x
13,689
Mining (except Oil and Gas)
1.94x
4,722
Plastics and Rubber Products Manufacturing
1.93x
17,492
Furniture and Related Product Manufacturing
1.93x
8,303
+ 7 more sub-sectors at LQ ≥ 1.5, holding a further 77,882 jobs. See the spider chart for the broader picture.

Attraction Opportunities - Below-Average Industries

LQ < 0.5, below-average employment, screened against industrial power cost. Source: BLS QCEW · 3-digit NAICS sub-sector
0.10x
Air Transportation
763 employed
0.12x
Leather and Allied Product Manufacturing
38 employed
0.26x
Oil and Gas Extraction
400 employed
0.28x
Support Activities for Mining
950 employed
0.28x
Transit and Ground Passenger Transportation
2,033 employed
0.31x
Web Search Portals, Libraries, and Archives
708 employed
0.37x
Motion Picture and Sound Recording Industries
1,747 employed
0.39x
Securities, Commodity Contracts, Investments
5,554 employed
Screened on industrial power cost only. Industrial electricity in Alabama costs 7.73¢/kWh against 8.62¢/kWh nationally (2025). Land area and freight access are not assessed at state level. Source: EIA.
Key Takeaways
  • Top specialization: Forestry and Logging concentrates at 6.17x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity.
  • Cluster depth: 17 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base across the state.
  • Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment.
Source: BLS QCEW sub-sector Location Quotients.
Industry Employment Composition
Alabama's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of the top private supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2024 5-Year Estimates · Tables B25001, B25077, B25064
$209,900
Median Home Value vs 2019
$1,007
Rent/Mo
70.2%
Owner-Occ
14.5%
Vacancy
3.3x
Home Value to Income Ratio
vs. ~4.1x national average

HUD Fair Market Rents (Statewide)

Renter-household-weighted average across 67 Fair Market Rent areas · Source: HUD · Fair Market Rents FY2026 · Affordability threshold and renter cost burden from Census ACS B25119, B25070
Studio
$855/mo$535 to $1,094
1 Bedroom
$931/mo$591 to $1,200
2 Bedroom
$1,087/mo$776 to $1,345
3 Bedroom
$1,394/mo$930 to $1,692
4 Bedroom
$1,595/mo$1,027 to $2,171
30% of monthly median renter household income (~$957/mo, from a renter median of $38,294) · rents above this line are typically considered cost-burdened.
Measured: 42.5% of renter households already pay 30% or more of income on rent, and 21.9% pay 50% or more.
Key Takeaways
  • In line with national: Home value to income ratio of 3.3x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
  • High home ownership: 70.2% owner-occupied; rental supply may be tight for incoming workers.
  • Elevated vacancy: 14.5% vacancy rate; potential redevelopment opportunity.
  • Affordable rent tiers: 2 of 5 HUD Fair Market Rent bedroom sizes sit below what a household on the median renter income of $38,294 can pay without cost burden (~$957/mo), and 42.5% of renter households are measured as cost-burdened.
Source: Census ACS housing tables.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
3,051,784
Working Age (18-64) vs 2019
Labor force participation rate: 60.3% of population aged 18+ 60% Participation (18+)
vs 2019
Mean Commute 1 min below national avg
25.5 min
Work From Home vs 15.1% national
8.8%

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
28.4%
HS Diploma+
88.6%
6 Largest Institutions by Credentials Awarded
Degrees, certificates, and other credentials awarded last academic year (College Scorecard).
The University of Alabama 10,026/yr
Auburn University 8,117/yr
University of Alabama at Birmingham 6,393/yr
Columbia Southern University 5,998/yr
Troy University 3,892/yr
University of South Alabama 3,705/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
21.7%
55-64 of working-age population (18-64)
Same cohort is 13% of total population, the basis used in the Demographics cohort chart.
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
38.1%
Service
15.5%
Sales & Office
20.2%
Construction / Maint.
9.5%
Production / Transport
16.8%
Bars are drawn on a 0% to 40% axis, so bar length is proportional to actual share. Labels give each group's share of 2,256,522 employed workers.
Key Takeaways
  • Healthy participation: 60.3% of the population aged 18+ is in the labor force, reflecting a steady, available workforce statewide.
Source: ACS workforce data.

County Profiles

67 counties in Alabama

Autauga County FIPS 01001 Baldwin County FIPS 01003 Barbour County FIPS 01005 Bibb County FIPS 01007 Blount County FIPS 01009 Bullock County FIPS 01011 Butler County FIPS 01013 Calhoun County FIPS 01015 Chambers County FIPS 01017 Cherokee County FIPS 01019 Chilton County FIPS 01021 Choctaw County FIPS 01023 Clarke County FIPS 01025 Clay County FIPS 01027 Cleburne County FIPS 01029 Coffee County FIPS 01031 Colbert County FIPS 01033 Conecuh County FIPS 01035 Coosa County FIPS 01037 Covington County FIPS 01039 Crenshaw County FIPS 01041 Cullman County FIPS 01043 Dale County FIPS 01045 Dallas County FIPS 01047 DeKalb County FIPS 01049 Elmore County FIPS 01051 Escambia County FIPS 01053 Etowah County FIPS 01055 Fayette County FIPS 01057 Franklin County FIPS 01059 Geneva County FIPS 01061 Greene County FIPS 01063 Hale County FIPS 01065 Henry County FIPS 01067 Houston County FIPS 01069 Jackson County FIPS 01071 Jefferson County FIPS 01073 Lamar County FIPS 01075 Lauderdale County FIPS 01077 Lawrence County FIPS 01079 Lee County FIPS 01081 Limestone County FIPS 01083 Lowndes County FIPS 01085 Macon County FIPS 01087 Madison County FIPS 01089 Marengo County FIPS 01091 Marion County FIPS 01093 Marshall County FIPS 01095 Mobile County FIPS 01097 Monroe County FIPS 01099 Montgomery County FIPS 01101 Morgan County FIPS 01103 Perry County FIPS 01105 Pickens County FIPS 01107 Pike County FIPS 01109 Randolph County FIPS 01111 Russell County FIPS 01113 Shelby County FIPS 01117 St. Clair County FIPS 01115 Sumter County FIPS 01119 Talladega County FIPS 01121 Tallapoosa County FIPS 01123 Tuscaloosa County FIPS 01125 Walker County FIPS 01127 Washington County FIPS 01129 Wilcox County FIPS 01131 Winston County FIPS 01133

AI Insights

Sample output. Pulse AI analysis draws on 6 federal data sources.

Sample AI Insight

Alabama shows strong potential for forestry and logging attraction, with a 6.17x concentration and 3,655 jobs in this sub-sector.

Cluster depth across forestry and logging, primary metal manufacturing, and textile mills creates supply-chain attraction leverage, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025
BEA Regional GDP2024
Census CBP2024
HUD Fair Market RentsFY2026
USAspending.govFY2026

Frequently Asked Questions

Key economic and demographic figures for Alabama, from federal data sources.

What is the population of Alabama?

5,086,768 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Alabama?

$63,999 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Alabama?

3% (2024 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Alabama?

$325.3B (BEA CAGDP2 (Regional)).