Madison County, Alabama
Demographics & Population
Census Bureau American Community Survey 2020-2024 · 5-Year Estimates
Household Income
Population Profile
Educational Attainment
Employment Overview
- Income premium: Households earn well above the national median, supporting strong retail and housing markets.
- Cost of living stretches income further: Local prices run 6.9% below the national average, so the nominal median of $86,499 is worth $92,910 at national average prices. BEA publishes price parity at metro level, not county level.
- Talent advantage: Bachelor's-or-higher attainment exceeds the national average by 10.7 pts, supports knowledge-economy and tech attraction.
Economy & Industry
Bureau of Labor Statistics QCEW · Bureau of Economic Analysis
- Largest private-sector industry: Professional, Scientific, and Technical Services employs 44,770 workers (26.4% of tracked sectors), at an average wage of $124,924. Every industry figure on this page is private sector; government employs a further 49,786 and is counted separately.
- Economic scale: Regional GDP of $39B (2024).
- Wage stratification: Professional, Scientific, and Technical Services averages $124,924 while Accommodation and Food Services averages $24,282, a 5.1x spread in the same local economy, with implications for workforce development and talent strategy.
EP customers get year-over-year deltas, WARN notices, and SEC filings for every sector tracked above, surfaced as proactive alerts, not after-the-fact news.
Industry Concentration
Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.
Cluster Depth
Attraction Opportunities
- Top specialization: Transportation Equipment Manufacturing concentrates at 6.25x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
- Cluster depth: 5 sub-sectors register LQ ≥ 1.5, but 67.8% of the employment across them depends on one source of demand: business and professional services. Read the count as depth within that single demand base rather than as spread across separate ones.
- Attraction whitespace: 7 sub-sectors register LQ < 0.5 with at least 50 employed, candidates for diversification or recruitment depending on labor-market fit.
Housing & Affordability
Census ACS · HUD Fair Market Rents FY2026
Housing Overview
for rent or sale
HUD Fair Market Rents
- In line with national: Home value to income ratio of 3.5x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
- Affordable rent tiers: 2 of 5 HUD Fair Market Rent bedroom sizes sit below what a household on the median renter income of $51,833 can pay without cost burden (~$1,296/mo), and 41.5% of renter households are measured as cost-burdened.
Workforce Pipeline
Labor force readiness, commuting, and workforce composition
Labor Market Overview
Education & Talent Pipeline
Aging Workforce
Workforce by Occupation
- Healthy participation: 64.8% labor force participation reflects a steady, available local workforce.
- Talent pipeline: the 6 largest of 7 institutions in Madison County award 3,637 credentials a year. Employers drawing from a wider labor shed should read this alongside institutions outside the county, which this page does not aggregate.
AI Insights
Sample output. Pulse AI analysis draws on 10 federal data sources.
Madison County shows strong potential for transportation equipment manufacturing attraction, with a 6.25x concentration and 15,118 jobs in this sub-sector. It ranks in the top decile nationally.
Most of the employment across the concentrated sub-sectors traces back to a single source of demand. Business and professional services accounts for 67.8% of it, all of it in professional, scientific, and technical services. Recruitment that widens the demand base changes that exposure; recruitment inside the same base deepens it.
Industry Shift Analysis
Prospect Match Scores
Take it further
AI Insights: Built into ExecutivePulse. Continuous analysis tied to your own pipeline: industry-shift signals, prospect matches, retention prompts.
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Schedule a DemoData Sources
Updated from official federal government data.
American Community Survey figures on this page are 2020-2024 five-year averages rather than single-year counts. A five-year estimate pools 60 months of survey responses, so each value describes the period as a whole.
Frequently Asked Questions
Key economic and demographic figures for Madison County, Alabama, from federal data sources.
What is the population of Madison County, Alabama?
405,718 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the median household income in Madison County, Alabama?
$86,499 in nominal dollars (U.S. Census Bureau, ACS 5-Year Estimates). Adjusted for local prices using the BEA all-items regional price parity for Huntsville, AL (93.1 against a national average of 100), that is $92,910 at national average prices. BEA publishes regional price parity at metro level; there is no county-level figure.
What is the unemployment rate in Madison County, Alabama?
2.4% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).
What is the GDP of Madison County, Alabama?
$39B (U.S. Bureau of Economic Analysis, CAGDP2).
