New Mexico
County Map
Click a county to view its economic profile
Demographics & Population
Census Bureau American Community Survey 2020-2024 · 5-Year Estimates
Household Income
Age & Race / Ethnicity
Educational Attainment
Employment Overview
- Income gap: Households earn meaningfully less than the national median, affecting retail demand, housing absorption, and tax base statewide.
- Elevated poverty: At 17.8%, the rate supports federal funding narratives across distressed counties (CDFI, NMTC, EDA).
Economy & Industry
Bureau of Labor Statistics QCEW · Bureau of Economic Analysis
- Largest private-sector industry: Health Care and Social Assistance employs 131,391 workers (22.4% of the tracked sectors), at an average wage of $55,143. Every industry figure on this page is private sector; government employs a further 184,293 and is counted separately.
- Economic scale: State GDP of $147.1B (2024).
- Wage stratification: Professional, Scientific, and Technical Services averages $112,184 while Accommodation and Food Services averages $26,736, a 4.2x spread in the same economy, with implications for workforce development and talent strategy.
Industry Concentration
Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.
Attraction Opportunities - Below-Average Industries
- Top specialization: Support Activities for Mining concentrates at 11.98x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity.
- Cluster depth: 11 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base across the state.
- Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment.
Housing & Affordability
Census ACS · HUD Fair Market Rents FY2026
Housing Overview
HUD Fair Market Rents (Statewide)
- In line with national: Home value to income ratio of 3.9x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
- Elevated vacancy: 12.5% vacancy rate; potential redevelopment opportunity.
- Affordable rent tiers: 1 of 5 HUD Fair Market Rent bedroom sizes sit below what a household on the median renter income of $40,497 can pay without cost burden (~$1,012/mo), and 45% of renter households are measured as cost-burdened.
Workforce Pipeline
Labor force readiness, commuting, and workforce composition
Labor Market Overview
Education & Talent Pipeline
Aging Workforce
Workforce by Occupation
- Low participation: only 59.8% of the population aged 18+ is in the labor force, suggesting untapped capacity; workforce development may unlock supply.
County Profiles
33 counties in New Mexico
AI Insights
Sample output. Pulse AI analysis draws on 6 federal data sources.
New Mexico shows strong potential for support activities for mining attraction, with a 11.98x concentration and 16,549 jobs in this sub-sector.
Cluster depth across support activities for mining, oil and gas extraction, and mining (except oil and gas) creates supply-chain attraction leverage, a structural advantage for industrial recruitment.
Industry Shift Analysis
Prospect Match Scores
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Schedule a DemoData Sources
Updated from official federal government data.
Frequently Asked Questions
Key economic and demographic figures for New Mexico, from federal data sources.
What is the population of New Mexico?
2,120,246 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the median household income in New Mexico?
$64,059 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the unemployment rate in New Mexico?
4.1% (2024 annual average, U.S. Bureau of Labor Statistics, LAUS).
What is the GDP of New Mexico?
$147.1B (BEA CAGDP2 (Regional)).
