Santa Fe County, New Mexico
Demographics & Population
Census Bureau American Community Survey 2020-2024 · 5-Year Estimates
Household Income
Population Profile
Educational Attainment
Employment Overview
- Income near the national median: Median household income tracks the national median, indicating a broad-based consumer market.
- Talent advantage: Bachelor's-or-higher attainment exceeds the national average by 10.4 pts, supports knowledge-economy and tech attraction.
- Aging population: Median age of 49 is materially above the U.S. norm; succession planning and senior-services demand are real factors.
Economy & Industry
Bureau of Labor Statistics QCEW · Bureau of Economic Analysis
- Largest private-sector industry: Accommodation and Food Services employs 9,643 workers (23% of tracked sectors), at an average wage of $35,213. Every industry figure on this page is private sector; government employs a further 15,370 and is counted separately.
- Economic scale: Regional GDP of $10.1B (2024).
- Wage stratification: Finance and Insurance averages $144,135 while Accommodation and Food Services averages $35,213, a 4.1x spread in the same local economy, with implications for workforce development and talent strategy.
EP customers get year-over-year deltas, WARN notices, and SEC filings for every sector tracked above, surfaced as proactive alerts, not after-the-fact news.
Industry Concentration
Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.
Cluster Depth
Attraction Opportunities
- Top specialization: Museums, Historical Sites, and Similar concentrates at 4.20x the national norm, strong concentration that anchors the local economy and supports supply-chain attraction strategy.
- Cluster depth: 14 sub-sectors register LQ ≥ 1.5, but 51.5% of the employment across them depends on one source of demand: visitor economy. Read the count as depth within that single demand base rather than as spread across separate ones.
- Attraction whitespace: 4 sub-sectors register LQ < 0.5 with at least 50 employed, candidates for diversification or recruitment depending on labor-market fit.
Housing & Affordability
Census ACS · HUD Fair Market Rents FY2026
Housing Overview
for rent or sale
HUD Fair Market Rents
- Stretched market: Home value to income ratio of 5.6x is well above the ~4.1x national average; attainable workforce housing may be a recruitment friction.
- High home ownership: 71.5% owner-occupied; rental supply may be tight for incoming workers.
- Vacancy level: 10.2% of housing units are vacant, below the New Mexico rate of 12.5%, and down from 15.2% in 2019.
- Mostly second homes: seasonal, recreational and occasional-use units are 39.1% of vacant units, so the headline rate is not available supply.
- Genuinely available supply: units listed for rent or for sale are 15.3% of the vacant stock, or 1.6% of all housing units against the 10.2% headline vacancy rate. Absorbable supply for an incoming employer is thin, and the gap between the two is the redevelopment and conversion opportunity.
- Affordable rent tiers: 1 of 5 HUD Fair Market Rent bedroom sizes sit below what a household on the median renter income of $50,506 can pay without cost burden (~$1,263/mo), and 46% of renter households are measured as cost-burdened.
Workforce Pipeline
Labor force readiness, commuting, and workforce composition
Labor Market Overview
Education & Talent Pipeline
Aging Workforce
Workforce by Occupation
- Succession risk is real: 26.2% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
- Low participation: 57.3% labor force participation against a labor force that grew 4.8% between 2019 and 2024, so workforce development programs may unlock additional supply.
- Talent pipeline: 5 institutions in Santa Fe County award 992 credentials a year. Employers drawing from a wider labor shed should read this alongside institutions outside the county, which this page does not aggregate.
AI Insights
Sample output. Pulse AI analysis draws on 10 federal data sources.
Santa Fe County shows meaningful potential for museums, historical sites, and similar attraction, with a 4.20x concentration and 264 jobs in this sub-sector. Near-term succession risk is elevated, with 26.2% of the working-age population within 10 years of retirement age.
Most of the employment across the concentrated sub-sectors traces back to a single source of demand. Visitor economy accounts for 51.5% of it, with food services and drinking places the largest single sub-sector at 35%. Recruitment that widens the demand base changes that exposure; recruitment inside the same base deepens it.
Industry Shift Analysis
Prospect Match Scores
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Schedule a DemoData Sources
Updated from official federal government data.
American Community Survey figures on this page are 2020-2024 five-year averages rather than single-year counts. A five-year estimate pools 60 months of survey responses, so each value describes the period as a whole.
Frequently Asked Questions
Key economic and demographic figures for Santa Fe County, New Mexico, from federal data sources.
What is the population of Santa Fe County, New Mexico?
156,105 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the median household income in Santa Fe County, New Mexico?
$79,071 in nominal dollars (U.S. Census Bureau, ACS 5-Year Estimates). Adjusted for local prices using the BEA all-items regional price parity for Santa Fe, NM (98.8 against a national average of 100), that is $80,031 at national average prices. BEA publishes regional price parity at metro level; there is no county-level figure.
What is the unemployment rate in Santa Fe County, New Mexico?
3.7% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).
What is the GDP of Santa Fe County, New Mexico?
$10.1B (U.S. Bureau of Economic Analysis, CAGDP2).
