Grant County, New Mexico
Demographics & Population
Census Bureau American Community Survey 2020-2024 · 5-Year Estimates
Household Income
Population Profile
Educational Attainment
Employment Overview
- Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
- Below the state median: Median household income runs $19,101 (29.8%) under the New Mexico median, so statewide income averages overstate local household buying power.
- Cost of living stretches income further: Local prices run 7.8% below the national average, so the nominal median of $44,958 is worth $48,761 at national average prices. BEA publishes price parity at state level, not county level.
- Elevated poverty: At 19.5%, the rate is in economically distressed territory and supports federal funding narratives (CDFI, NMTC, EDA).
- Aging population: Median age of 50 is materially above the U.S. norm; succession planning and senior-services demand are real factors.
Economy & Industry
Bureau of Labor Statistics QCEW · Bureau of Economic Analysis
- Largest private-sector industry: Retail Trade employs 1,007 workers (24.2% of tracked sectors), at an average wage of $31,478. Every industry figure on this page is private sector; government employs a further 2,805 and is counted separately.
- Economic scale: Regional GDP of $1.4B (2024).
- Wage stratification: Management of Companies and Enterprises averages $92,736 while Manufacturing averages $28,931, a 3.2x spread in the same local economy, with implications for workforce development and talent strategy.
EP customers get year-over-year deltas, WARN notices, and SEC filings for every sector tracked above, surfaced as proactive alerts, not after-the-fact news.
Industry Concentration
Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.
Cluster Depth
Attraction Opportunities
- Top specialization: Animal Production and Aquaculture concentrates at 2.26x the national norm.
- Cluster depth: 7 sub-sectors register LQ ≥ 1.5, but 69.3% of the employment across them depends on one source of demand: business and professional services. Read the count as depth within that single demand base rather than as spread across separate ones.
- Attraction whitespace: 3 sub-sectors register LQ < 0.5 with at least 50 employed, candidates for diversification or recruitment depending on labor-market fit.
Housing & Affordability
Census ACS · HUD Fair Market Rents FY2026
Housing Overview
for rent or sale
HUD Fair Market Rents
- In line with national: Home value to income ratio of 3.9x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
- High home ownership: 75.8% owner-occupied; rental supply may be tight for incoming workers.
- Elevated vacancy: 23.4% of housing units are vacant, above the New Mexico rate of 12.5%, and up from 21.4% in 2019.
- Vacancy composition: the largest vacancy category is other vacant at 68.7% of vacant units, with seasonal and recreational use at 19%.
- Genuinely available supply: units listed for rent or for sale are 11.4% of the vacant stock, or 2.7% of all housing units against the 23.4% headline vacancy rate. Absorbable supply for an incoming employer is thin, and the gap between the two is the redevelopment and conversion opportunity.
- Rent affordability gap: None of the 5 HUD Fair Market Rent bedroom sizes sit below what a household on the median renter income of $30,710 can pay without cost burden (~$768/mo), and 40.3% of renter households are already cost-burdened, 23.4% severely so; workforce housing cost burden warrants attention.
Workforce Pipeline
Labor force readiness, commuting, and workforce composition
Labor Market Overview
Education & Talent Pipeline
Aging Workforce
Workforce by Occupation
- Succession risk is real: 26.9% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
- Low participation: 45.1% labor force participation. The labor force itself fell 2.8% between 2019 and 2024, from 10,896 to 10,586.
- Short commutes: 17.9-minute mean commute is a quality-of-life and labor-access advantage worth surfacing for site selectors.
AI Insights
Sample output. Pulse AI analysis draws on 9 federal data sources.
Grant County shows emerging potential for animal production and aquaculture attraction, with a 2.26x concentration and 30 jobs in this sub-sector. Near-term succession risk is elevated, with 26.9% of the working-age population within 10 years of retirement age.
Most of the employment across the concentrated sub-sectors traces back to a single source of demand. Business and professional services accounts for 69.3% of it, with administrative and support services the largest single sub-sector at 65.9%. Recruitment that widens the demand base changes that exposure; recruitment inside the same base deepens it.
Industry Shift Analysis
Prospect Match Scores
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Schedule a DemoData Sources
Updated from official federal government data.
American Community Survey figures on this page are 2020-2024 five-year averages rather than single-year counts. A five-year estimate pools 60 months of survey responses, so each value describes the period as a whole.
Frequently Asked Questions
Key economic and demographic figures for Grant County, New Mexico, from federal data sources.
What is the population of Grant County, New Mexico?
27,775 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the median household income in Grant County, New Mexico?
$44,958 in nominal dollars (U.S. Census Bureau, ACS 5-Year Estimates). Adjusted for local prices using the BEA all-items regional price parity for New Mexico (92.2 against a national average of 100), that is $48,761 at national average prices. BEA publishes regional price parity at state level; there is no county-level figure.
What is the unemployment rate in Grant County, New Mexico?
4.1% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).
What is the GDP of Grant County, New Mexico?
$1.4B (U.S. Bureau of Economic Analysis, CAGDP2).
