NH
New Hampshire
Population 1,394,868
6 Sources
Updated September 10, 2026
1.4M
Population
334,922,499 U.S.
$99,031
Median Income
$80,734 national
$119.3B
GDP (current $), change real
2.6%
Unemployment
4.0% national
County Map
Click a county to view its economic profile
Demographics & Population
Census Bureau American Community Survey 2020-2024 · 5-Year Estimates
Household Income
Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$99,031
Per Capita
$52,798
Mean Household
$128,322
Poverty Rate
7.2%
Age & Race / Ethnicity
Source: Census Bureau ACS 2020-2024 · Table B01001, B02001, B03003
Cohorts
Under 18 · 18.2%
18-34 · 21.4%
35-54 · 24.8%
55-64 · 15.5%
65+ · 20.1%
Race & Ethnicity
Hispanic or Latino is an ethnic category and overlaps with the race categories above.
Educational Attainment
Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
94.4%
High School+
National: 89.6%
+4.8 pts
40.6%
Bachelor's+
National: 35.7%
+4.9 pts
16.1%
Graduate+
National: 14.1%
+2.0 pts
Employment Overview
Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
1,394,868
Population
775,826
Labor Force
Employed
749,856
Unemployment Rate BLS LAUS 2024 annual
2.6%
2025 is not shown for New Hampshire: a state annual average needs all 12 months and the Bureau of Labor Statistics has published 11. County pages draw on the separate annual series and may show 2025.
Mean Commute
26.7 min
Work From Home vs 15.1% national
16.8%
Labor Force and Employed are ACS 5-Year survey estimates; the Unemployment Rate above comes from BLS LAUS, a separate monthly survey with its own methodology. The two won't reconcile by subtracting one from the other.
New Hampshire's median household income sits 23% above the national median. At 7.2%, its poverty rate runs 5.3 pts below the ~12.5% national level, relevant for federal funding eligibility narratives. Bachelor's-or-higher attainment of 40.6% exceeds the national average of 35.7%.
Source: U.S. Census Bureau American Community Survey 2020-2024 5-Year Estimates (released December 2025). Figures reflect the most recent Census release, older news reports may cite prior vintages.
Key Takeaways
- Income premium: Households earn well above the national median, supporting strong consumer markets statewide.
- Aging population: Median age of 43 is materially above the U.S. norm; succession planning and senior-services demand are real factors.
Economy & Industry
Bureau of Labor Statistics QCEW · Bureau of Economic Analysis
$119.3B
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP2 Regional GDP
104.165
Cost of Living - Above Avg
Key Takeaways
- Largest private-sector industry: Health Care and Social Assistance employs 100,285 workers (19.5% of the tracked sectors), at an average wage of $77,059. Every industry figure on this page is private sector; government employs a further 83,435 and is counted separately.
- Economic scale: State GDP of $119.3B (2024).
- Wage stratification: Finance and Insurance averages $146,486 while Accommodation and Food Services averages $31,572, a 4.6x spread in the same economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP (CAGDP2).
Industry Concentration
Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.
Attraction Opportunities - Below-Average Industries
LQ < 0.5, below-average employment, screened against industrial power cost. Source: BLS QCEW · 3-digit NAICS sub-sector
0.03x
Support Activities for Mining
34 employed
0.21x
Air Transportation
540 employed
0.28x
Transportation Equipment Manufacturing
2,208 employed
0.34x
Food Manufacturing
2,774 employed
0.35x
Web Search Portals, Libraries, and Archives
282 employed
0.35x
Lessors of Nonfinancial Intangible Assets
35 employed
0.38x
Paper Manufacturing
609 employed
Energy-intensive sector in a state where industrial electricity costs 1.96x the national average.
0.38x
Warehousing and Storage
3,283 employed
Screened on industrial power cost only.
Industrial electricity in New Hampshire costs 16.88¢/kWh against 8.62¢/kWh nationally (2025).
Land area and freight access are not assessed at state level.
Source: EIA.
Key Takeaways
- Top specialization: Textile Mills concentrates at 3.30x the national norm, strong concentration that anchors the local economy.
- Cluster depth: 10 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base across the state.
- Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment.
Source: BLS QCEW sub-sector Location Quotients.
Housing & Affordability
Census ACS · HUD Fair Market Rents FY2026
Housing Overview
Source: Census Bureau ACS 2024 5-Year Estimates · Tables B25001, B25077, B25064
$402,500
Median Home Value vs 2019
$1,491
Rent/Mo
72.8%
Owner-Occ
14.3%
Vacancy
4.1x
Home Value to Income Ratio
vs. ~4.1x national average
HUD Fair Market Rents (Statewide)
Renter-household-weighted average across 259 Fair Market Rent areas · Source: HUD · Fair Market Rents FY2026 · Affordability threshold and renter cost burden from Census ACS B25119, B25070
Studio
$1,443/mo$988 to $2,359
1 Bedroom
$1,569/mo$994 to $2,476
2 Bedroom
$2,040/mo$1,287 to $2,941
3 Bedroom
$2,588/mo$1,702 to $3,526
4 Bedroom
$2,792/mo$1,708 to $3,894
30% of monthly median renter household income (~$1,465/mo, from a renter median of $58,605) · rents above this line are typically considered cost-burdened.
Measured: 45.7% of renter households already pay 30% or more of income on rent, and 21% pay 50% or more.
Key Takeaways
- In line with national: Home value to income ratio of 4.1x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
- High home ownership: 72.8% owner-occupied; rental supply may be tight for incoming workers.
- Elevated vacancy: 14.3% vacancy rate; potential redevelopment opportunity.
- Affordable rent tiers: 1 of 5 HUD Fair Market Rent bedroom sizes sit below what a household on the median renter income of $58,605 can pay without cost burden (~$1,465/mo), and 45.7% of renter households are measured as cost-burdened.
Source: Census ACS housing tables.
Workforce Pipeline
Labor force readiness, commuting, and workforce composition
Labor Market Overview
Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
859,455
Working Age (18-64) vs 2019
vs 2019
Mean Commute
26.7 min
Work From Home vs 15.1% national
16.8%
Education & Talent Pipeline
Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
40.6%
HS Diploma+
94.4%
6 Largest Institutions by Credentials Awarded
Degrees, certificates, and other credentials awarded last academic year (College Scorecard).
29,238/yr
4,149/yr
2,137/yr
1,244/yr
1,192/yr
902/yr
Aging Workforce
Source: Census Bureau ACS · Derived from age & employment tables
25.1%
55-64 of working-age population (18-64)
Same cohort is 15.5% of total population, the basis used in the Demographics cohort chart.
Elevated retirement risk, above the 20% threshold. Succession planning recommended.
Workforce by Occupation
Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
45.6%
Service
14.5%
Sales & Office
19.9%
Construction / Maint.
8.6%
Production / Transport
11.5%
Bars are drawn on a 0% to 60% axis, so bar length is proportional to actual share. Labels give each group's share of 749,856 employed workers.
Key Takeaways
- Succession risk is real: 25.1% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
- Healthy participation: 68.2% of the population aged 18+ is in the labor force, reflecting a steady, available workforce statewide.
Source: ACS workforce data.
County Profiles
10 counties in New Hampshire
AI Insights
Sample output. Pulse AI analysis draws on 6 federal data sources.
Sample AI Insight
New Hampshire shows meaningful potential for textile mills attraction, with a 3.30x concentration and 1,219 jobs in this sub-sector. Near-term succession risk is elevated, with 25.1% of the working-age population within 10 years of retirement age.
Cluster depth across textile mills, computer and electronic product manufacturing, and scenic and sightseeing transportation creates supply-chain attraction leverage, a structural advantage for industrial recruitment.
Industry Shift Analysis
Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100
Prospect Match Scores
Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example
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Data Sources
Updated from official federal government data.
Census ACS 5-Year2024
BLS QCEW2025
BEA Regional GDP2024
Census CBP2024
HUD Fair Market RentsFY2026
USAspending.govFY2026
Frequently Asked Questions
Key economic and demographic figures for New Hampshire, from federal data sources.
What is the population of New Hampshire?
1,394,868 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the median household income in New Hampshire?
$99,031 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the unemployment rate in New Hampshire?
2.6% (2024 annual average, U.S. Bureau of Labor Statistics, LAUS).
What is the GDP of New Hampshire?
$119.3B (BEA CAGDP2 (Regional)).
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