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Official Federal Data

Hillsborough County, New Hampshire

Manchester-Nashua, NH · Population 426,378
10 Sources Updated September 10, 2026
$103,545 up from the baseline named below
Median Income (nominal) vs 2019
$80,734 national
3.5% up from the baseline named below
Unemployment vs 2024
4.3% national
$38.1B up from the baseline named below
GDP (nominal) real change vs 2023
41.5% up from the baseline named below
Bachelor's+ vs 2019
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household (nominal)
$103,545 up from 2019 vs 2019
Per Capita
$54,111 up from 2019 vs 2019
Mean Household
$132,601 up from 2019 vs 2019
Median Household (cost-of-living adjusted)
$97,961 metro RPP 105.7
Poverty Rate
6.7% down from 2019 vs 2019
Median Income Comparison
Hillsborough County$103,545
New Hampshire$99,031
National$80,734
Cost-of-living adjustment uses the BEA all-items regional price parity for Manchester-Nashua, NH, 105.7 against a national average of 100 (2024). BEA publishes regional price parity at state and metropolitan level only; there is no county figure, so the metro index stands in for Hillsborough County and the adjusted median is an approximation. Per capita and mean household income above are nominal and carry no adjustment.

Population Profile

Source: Census Bureau ACS 2020-2024 · Table B01001, B02001, B03003
65+: 17.3% (73,818 residents) 55-64: 14.8% (63,066 residents) 35-54: 25.9% (110,627 residents) 18-34: 22.3% (95,171 residents) Under 18: 19.6% (83,696 residents) 41 Median Age
CohortsShare of total population
Under 18 · 19.6%
18-34 · 22.3%
35-54 · 25.9%
55-64 · 14.8%
65+ · 17.3%
Race & Ethnicity
White81.6%
Two or More Races9%
Asian4.3%
Some Other Race2.5%
Black or African American2.5%
American Indian and Alaska Native0.1%
Native Hawaiian and Other Pacific Islander0%
Hispanic or Latino(any race)8.5%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
93.4%
High School+
National: 89.6%
up from national +3.8 pts vs national
41.5%
Bachelor's+
National: 35.7%
up from national +5.8 pts vs national
16.1%
Graduate+
National: 14.1%
up from national +2.0 pts vs national

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
426,378
Population
248,267
Labor Force
Employed
240,628
Unemployment Rate BLS LAUS 2025 annual
3.5% up from 2024 +0.7 pts vs 2024
Mean Commute 1 min above national avg
27.3 min
Work From Home vs 15.1% national
18.1%
Labor Force and Employed are ACS 5-Year survey estimates; the Unemployment Rate above comes from BLS LAUS, a separate monthly survey with its own methodology. The two won't reconcile by subtracting one from the other.
Key Takeaways
  • Income premium: Households earn well above the national median, supporting strong retail and housing markets.
  • Cost of living erodes income: Local prices run 5.7% above the national average, so the nominal median of $103,545 is worth $97,961 at national average prices. BEA publishes price parity at metro level, not county level.
  • Talent advantage: Bachelor's-or-higher attainment exceeds the national average by 5.8 pts, supports knowledge-economy and tech attraction.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$38.1B up from 2023 +0.5% vs 2023
Gross Domestic Product · 2024
+0.5% real (inflation-adjusted) · +3.4% nominal · 2023 to 2024
Source: Bureau of Economic Analysis · level and nominal change from CAGDP2 (current dollars); real change from CAGDP9 (chained 2017 dollars), both all-industry total. The two series agree in 2017, the chain reference year, and diverge by the amount of price change since.
105.7
Cost of Living · metro · Above Avg

Top Private-Sector Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual · Private sector only, with government shown below
Top private-sector industries by employment in Hillsborough County, New Hampshire, with employment, share of top sectors, and average wage. Government employment is excluded and reported separately below the table.
IndustryEmploymentShare of Top 10Avg Wage
1Health Care and Social Assistance
32,086 20.9%
$73,784
2Retail Trade
24,869 16.2%
$47,507
3Manufacturing
24,641 16.0%
$120,335
4Accommodation and Food Services
16,024 10.4%
$30,442
5Professional, Scientific, and Technical Services
13,693 8.9%
$139,695
6Administrative and Support and Waste Management
10,802 7.0%
$62,222
7Finance and Insurance
9,311 6.1%
$151,042
8Construction
9,023 5.9%
$90,626
9Other Services (except Public Administration)
7,214 4.7%
$51,914
10Wholesale Trade
6,138 4.0%
$122,188
Government employment · context only
21,316

Public-sector jobs are not in the table above and are not part of any share or location quotient on this page. Both are measured on the private economy only, 178,067 private jobs in 2025: every location quotient divides by that total, and the Share of Top 10 column divides by the 10 sectors listed above. Private employment is the standard basis for measuring industry concentration because government employment mostly serves the resident population rather than an outside market. Nothing on this card is expected to add up with the government figure.

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Key Takeaways
  • Largest private-sector industry: Health Care and Social Assistance employs 32,086 workers (20.9% of tracked sectors), at an average wage of $73,784. Every industry figure on this page is private sector; government employs a further 21,316 and is counted separately.
  • Economic scale: Regional GDP of $38.1B (2024).
  • Wage stratification: Finance and Insurance averages $151,042 while Accommodation and Food Services averages $30,442, a 5.0x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Chart source: BLS QCEW · broad NAICS supersector · private sector · Location Quotient vs. national private-sector employment share. The same supersector axes appear on every profile, so the shape can be compared across counties.
Concentrated Industries
List source: BLS QCEW · 3-digit NAICS sub-sector · private sector · Location Quotient vs. national private-sector employment share.
Same source and same private-sector basis as the Top Industries table above. These sit at a finer level than the chart's supersector axes, so the two sets of values are not directly comparable. The sub-sector view surfaces specialization the supersector view masks, such as Computer and Electronic Product Manufacturing here.
Computer and Electronic Product Manufacturing
8.54x
11,402
Securities, Commodity Contracts, Investments
3.04x
4,490
Primary Metal Manufacturing
2.54x
1,230
Textile Mills
2.33x
253
Telecommunications
2.20x
1,751
Miscellaneous Manufacturing
2.17x
1,775
Electrical Equipment, Appliance Manufacturing
1.87x
1,080
Plastics and Rubber Products Manufacturing
1.82x
1,702
Fabricated Metal Product Manufacturing
1.76x
3,360
Furniture, Home Furnishings, and Other Retailers
1.59x
1,635
Amusement, Gambling, and Recreation Industries
1.53x
3,899
Clothing, Clothing Accessories, Shoe, and Jewelry Retailers
1.50x
2,297

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Concentrated Sub-Sectors
12 sub-sectors at LQ ≥ 1.5
Largest grouping among them is Manufacturing Cluster at 59.6% of the employment across all of them, which signals supply-chain fit for site selectors
28,678
Employment in the sub-sectors listed
8.54x
Peak sub-sector LQ
Sub-Sector Detail, Highest 10 By LQ
Computer and Electronic Product Manufacturing
8.54x 11,402
Securities, Commodity Contracts, Investments
3.04x 4,490
Primary Metal Manufacturing
2.54x 1,230
Textile Mills
2.33x 253
Telecommunications
2.20x 1,751
Miscellaneous Manufacturing
2.17x 1,775
Electrical Equipment, Appliance Manufacturing
1.87x 1,080
Plastics and Rubber Products Manufacturing
1.82x 1,702
Fabricated Metal Product Manufacturing
1.76x 3,360
Furniture, Home Furnishings, and Other Retailers
1.59x 1,635
+ 2 more sub-sectors at LQ ≥ 1.5, holding a further 6,196 jobs not counted in the total above. See the spider chart for the broader picture.

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, screened against local siting constraints. Source: BLS QCEW
0.03x
Transportation Equipment Manufacturing
62 employed
Freight-dependent sector with no rail-truck intermodal terminal anywhere in the state.
0.12x
Warehousing and Storage
294 employed
Freight-dependent sector with no rail-truck intermodal terminal anywhere in the state.
0.15x
Food Manufacturing
366 employed
Freight-dependent sector with no rail-truck intermodal terminal anywhere in the state.
0.18x
Furniture and Related Product Manufacturing
80 employed
Freight-dependent sector with no rail-truck intermodal terminal anywhere in the state.
0.21x
Heavy and Civil Engineering Construction
325 employed
0.25x
Air Transportation
188 employed
0.26x
Crop Production
185 employed
Freight-dependent sector with no rail-truck intermodal terminal anywhere in the state.
Screened on industrial power cost, rail-truck intermodal access, land base. Industrial electricity in New Hampshire costs 16.88¢/kWh against 8.62¢/kWh nationally (2025). New Hampshire has 0 rail-truck intermodal terminals. Land area 877 sq mi, larger than 71% of US counties. Sources: EIA, BTS NTAD, Census Gazetteer.
Key Takeaways
  • Top specialization: Computer and Electronic Product Manufacturing concentrates at 8.54x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
  • Cluster depth: 12 sub-sectors register LQ ≥ 1.5, but 59.6% of the employment across them depends on one source of demand: goods manufacturing. Read the count as depth within that single demand base rather than as spread across separate ones.
  • Attraction whitespace: 7 sub-sectors register LQ < 0.5 with at least 50 employed, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Hillsborough County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064, B25004
$421,100 up from the baseline named below
Median Home Value vs 2019
$1,623 up from the baseline named below
Rent/Mo vs 2019
67.4% up from the baseline named below
Owner-Occ vs 2019
5.1% down from the baseline named below
Vacancy vs 2019
1.3% available
for rent or sale
4.1x
Home Value to Income Ratio
vs. ~4.1x national average

HUD Fair Market Rents (County Average)

Renter-household-weighted average across 31 town FMR areas · Source: HUD · Fair Market Rents FY2026 · Affordability threshold and renter cost burden from Census ACS B25119, B25070
Studio
$1,426/mo$1,286 to $1,467
1 Bedroom
$1,593/mo$1,294 to $1,673
2 Bedroom
$2,061/mo$1,698 to $2,127
3 Bedroom
$2,591/mo$2,036 to $2,822
4 Bedroom
$2,839/mo$2,697 to $3,001
30% of monthly median renter household income (~$1,598/mo, from a renter median of $63,918) · rents above this line are typically considered cost-burdened.
Measured: 46.5% of renter households already pay 30% or more of income on rent, and 21% pay 50% or more.
Key Takeaways
  • In line with national: Home value to income ratio of 4.1x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
  • Affordable rent tiers: 2 of 5 HUD Fair Market Rent bedroom sizes sit below what a household on the median renter income of $63,918 can pay without cost burden (~$1,598/mo), and 46.5% of renter households are measured as cost-burdened.
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23001, B23025, B08303, B08301
268,864 up from the baseline named below
Working Age (18-64) vs 2019
Mean Commute 1 min above national avg
27.3 min
Work From Home vs 15.1% national
18.1%
Prime-Age Employed (25-54)
86.4%
of prime-age population
Prime-age rate numerator is civilian employed (B23001); the denominator is total population aged 25-54 (B01001), which also includes armed forces.
Labor force participation rate: 70.4%, the labor force as a share of the population aged 16 and over (ACS B23025) 70% Participation
of population age 16 and over (353,268)
unchanged from 2019 vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
41.5% up from 2019 vs 2019
HS Diploma+
93.4% up from 2019 vs 2019
Institutions in Hillsborough County
Largest 6 of 9 by credentials awarded, in Hillsborough County
Credentials awarded in Hillsborough County
2,806/yr
Rivier University 677/yr
Saint Anselm College 611/yr
University of New Hampshire College of Professional Studies Online 586/yr
Manchester Community College 488/yr
Nashua Community College 256/yr
University of New Hampshire at Manchester 188/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
23.5%
55-64 of working-age population (18-64)
Same cohort is 14.8% of total population, the basis used in the Demographics cohort chart.
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
46.8%
Service
12.9%
Sales & Office
19.8%
Construction / Maint.
8.2%
Production / Transport
12.2%
Bars are drawn on a 0% to 60% axis, so bar length is proportional to actual share. Labels give each group's share of 240,628 employed workers.
Key Takeaways
  • Succession risk is real: 23.5% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
  • Healthy participation: 70.4% labor force participation reflects a steady, available local workforce.
  • Talent pipeline: the 6 largest of 9 institutions in Hillsborough County award 2,806 credentials a year. Employers drawing from a wider labor shed should read this alongside institutions outside the county, which this page does not aggregate.
Source: ACS workforce data and College Scorecard.

AI Insights

Sample output. Pulse AI analysis draws on 10 federal data sources.

Sample AI Insight

Hillsborough County shows strong potential for computer and electronic product manufacturing attraction, with a 8.54x concentration and 11,402 jobs in this sub-sector. It ranks in the top decile nationally. Near-term succession risk is elevated, with 23.5% of the working-age population within 10 years of retirement age.

Most of the employment across the concentrated sub-sectors traces back to a single source of demand. Goods manufacturing accounts for 59.6% of it, with computer and electronic product manufacturing the largest single sub-sector at 32.7%. Recruitment that widens the demand base changes that exposure; recruitment inside the same base deepens it.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS2025 annual
BEA Regional GDP2024
BEA Regional Price Parity2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

American Community Survey figures on this page are 2020-2024 five-year averages rather than single-year counts. A five-year estimate pools 60 months of survey responses, so each value describes the period as a whole.

Frequently Asked Questions

Key economic and demographic figures for Hillsborough County, New Hampshire, from federal data sources.

What is the population of Hillsborough County, New Hampshire?

426,378 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Hillsborough County, New Hampshire?

$103,545 in nominal dollars (U.S. Census Bureau, ACS 5-Year Estimates). Adjusted for local prices using the BEA all-items regional price parity for Manchester-Nashua, NH (105.7 against a national average of 100), that is $97,961 at national average prices. BEA publishes regional price parity at metro level; there is no county-level figure.

What is the unemployment rate in Hillsborough County, New Hampshire?

3.5% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Hillsborough County, New Hampshire?

$38.1B (U.S. Bureau of Economic Analysis, CAGDP2).