ExecutivePulse
NE

Nebraska

Population 1,978,707
6 Sources Updated September 10, 2026
2M
Population
334,922,499 U.S.
$76,475
Median Income
$80,734 national
$189.2B
GDP (current $), change real
2.7%
Unemployment
4.0% national

County Map

Click a county to view its economic profile

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$76,475
Per Capita
$41,751
Mean Household
$102,399
Poverty Rate
10.6%

Age & Race / Ethnicity

Source: Census Bureau ACS 2020-2024 · Table B01001, B02001, B03003
65+: 16.7% (330,805 residents) 55-64: 11.9% (235,845 residents) 35-54: 24.2% (479,087 residents) 18-34: 22.7% (448,221 residents) Under 18: 24.5% (484,749 residents) 37 Median Age
Cohorts
Under 18 · 24.5%
18-34 · 22.7%
35-54 · 24.2%
55-64 · 11.9%
65+ · 16.7%
Race & Ethnicity
White77.9%
Two or More Races9.1%
Black or African American4.8%
Some Other Race4.6%
Asian2.6%
American Indian and Alaska Native1%
Native Hawaiian and Other Pacific Islander0.1%
Hispanic or Latino(any race)12.7%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
92.2%
High School+
National: 89.6%
+2.6 pts
34.6%
Bachelor's+
National: 35.7%
1.1 pts
12.3%
Graduate+
National: 14.1%
1.8 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
1,978,707
Population
1,056,746
Labor Force
Employed
1,024,674
Unemployment Rate BLS LAUS 2024 annual
2.7%
2025 is not shown for Nebraska: a state annual average needs all 12 months and the Bureau of Labor Statistics has published 11. County pages draw on the separate annual series and may show 2025.
Mean Commute 7 min below national avg
19.2 min
Work From Home vs 15.1% national
11%
Labor Force and Employed are ACS 5-Year survey estimates; the Unemployment Rate above comes from BLS LAUS, a separate monthly survey with its own methodology. The two won't reconcile by subtracting one from the other.
Nebraska's median household income sits 5% below the national median. At 10.6%, its poverty rate runs 1.9 pts below the ~12.5% national level, relevant for federal funding eligibility narratives. Bachelor's-or-higher attainment of 34.6% trails the national average of 35.7%.
Source: U.S. Census Bureau American Community Survey 2020-2024 5-Year Estimates (released December 2025). Figures reflect the most recent Census release, older news reports may cite prior vintages.
Key Takeaways
  • Income near the national median: Median household income tracks the national median, indicating a broad-based consumer market.
  • Broadly in line with U.S. norms across income, poverty, education, and age.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$189.2B
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP2 Regional GDP
90.103
Cost of Living - Below Avg

Top Private-Sector Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual · Private sector only, with government shown below
Top private-sector industries by employment in Nebraska, with employment, share of top sectors, and average wage. Government employment is excluded and reported separately below the table.
IndustryEmployment% of Top SectorsAvg Wage
1Health Care and Social Assistance
143,855 20.6%
$63,833
2Retail Trade
103,262 14.8%
$37,830
3Manufacturing
102,692 14.7%
$66,955
4Accommodation and Food Services
83,948 12.1%
$23,590
5Construction
63,883 9.2%
$72,797
6Finance and Insurance
52,359 7.5%
$102,152
7Professional, Scientific, and Technical Services
50,987 7.3%
$96,179
8Administrative and Support and Waste Management
47,152 6.8%
$57,582
9Other Services (except Public Administration)
27,717 4.0%
$45,999
10Management of Companies and Enterprises
20,793 3.0%
$113,634
Government employment · context only
167,617

Public-sector jobs are not in the table above and are not part of any share or location quotient on this page. Both are measured on the private economy only, 853,689 private jobs in 2025: every location quotient divides by that total, and the % of Top Sectors column divides by the sectors listed above. Private employment is the standard basis for measuring industry concentration because government employment mostly serves the resident population rather than an outside market. Nothing on this card is expected to add up with the government figure.

Track industry shifts with AI

ExecutivePulse monitors WARN notices, BLS changes, and SEC filings for your top employers.

Learn More
Key Takeaways
  • Largest private-sector industry: Health Care and Social Assistance employs 143,855 workers (20.6% of the tracked sectors), at an average wage of $63,833. Every industry figure on this page is private sector; government employs a further 167,617 and is counted separately.
  • Economic scale: State GDP of $189.2B (2024).
  • Wage stratification: Management of Companies and Enterprises averages $113,634 while Accommodation and Food Services averages $23,590, a 4.8x spread in the same economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP (CAGDP2).

Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Chart source: BLS QCEW · broad NAICS supersector · private sector · Location Quotient vs. national private-sector employment share. The same supersector axes appear on every profile, so the shape can be compared across geographies.
Concentrated Industries
List source: BLS QCEW · 3-digit NAICS sub-sector · private sector · Location Quotient vs. national private-sector employment share.
Same source and same private-sector basis as the Top Industries table above. These sit at a finer level than the chart's supersector axes, so the two sets of values are not directly comparable. The sub-sector view surfaces specialization the supersector view masks, such as Animal Production and Aquaculture here.
Animal Production and Aquaculture
5.04x
8,740
Food Manufacturing
3.69x
41,939
Leather and Allied Product Manufacturing
2.44x
371
Truck Transportation
2.28x
21,568
Lessors of Nonfinancial Intangible Assets
2.09x
293
Gasoline Stations and Fuel Dealers
1.63x
10,949
Museums, Historical Sites, and Similar
1.53x
1,771
Printing and Related Support Activities
1.51x
3,344
Insurance Carriers and Related Activities
1.50x
25,006

Attraction Opportunities - Below-Average Industries

LQ < 0.5, below-average employment, screened against industrial power cost. Source: BLS QCEW · 3-digit NAICS sub-sector
0.08x
Web Search Portals, Libraries, and Archives
86 employed
0.09x
Petroleum and Coal Products Manufacturing
61 employed
0.14x
Apparel Manufacturing
71 employed
0.14x
Air Transportation
496 employed
0.21x
Textile Mills
107 employed
0.29x
Pipeline Transportation
104 employed
0.41x
Private Households
539 employed
0.42x
Beverage and Tobacco Product Manufacturing
888 employed
Screened on industrial power cost only. Industrial electricity in Nebraska costs 8.0¢/kWh against 8.62¢/kWh nationally (2025). Land area and freight access are not assessed at state level. Source: EIA.
Key Takeaways
  • Top specialization: Animal Production and Aquaculture concentrates at 5.04x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity.
  • Cluster depth: 9 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base across the state.
  • Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment.
Source: BLS QCEW sub-sector Location Quotients.
Industry Employment Composition
Nebraska's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of the top private supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2024 5-Year Estimates · Tables B25001, B25077, B25064
$238,600
Median Home Value vs 2019
$1,072
Rent/Mo
66.5%
Owner-Occ
7.6%
Vacancy
3.1x
Home Value to Income Ratio
vs. ~4.1x national average

HUD Fair Market Rents (Statewide)

Renter-household-weighted average across 93 Fair Market Rent areas · Source: HUD · Fair Market Rents FY2026 · Affordability threshold and renter cost burden from Census ACS B25119, B25070
Studio
$913/mo$663 to $1,090
1 Bedroom
$984/mo$732 to $1,148
2 Bedroom
$1,200/mo$961 to $1,368
3 Bedroom
$1,587/mo$1,152 to $1,813
4 Bedroom
$1,779/mo$1,272 to $2,046
30% of monthly median renter household income (~$1,179/mo, from a renter median of $47,168) · rents above this line are typically considered cost-burdened.
Measured: 41.9% of renter households already pay 30% or more of income on rent, and 19.9% pay 50% or more.
Key Takeaways
  • In line with national: Home value to income ratio of 3.1x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
  • Affordable rent tiers: 2 of 5 HUD Fair Market Rent bedroom sizes sit below what a household on the median renter income of $47,168 can pay without cost burden (~$1,179/mo), and 41.9% of renter households are measured as cost-burdened.
Source: Census ACS housing tables.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
1,163,153
Working Age (18-64) vs 2019
Labor force participation rate: 71.2% of population aged 18+ 71% Participation (18+)
vs 2019
Mean Commute 7 min below national avg
19.2 min
Work From Home vs 15.1% national
11%

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
34.6%
HS Diploma+
92.2%
6 Largest Institutions by Credentials Awarded
Degrees, certificates, and other credentials awarded last academic year (College Scorecard).
University of Nebraska-Lincoln 6,113/yr
University of Nebraska at Omaha 3,604/yr
Bellevue University 3,235/yr
Creighton University 2,955/yr
Central Community College 2,601/yr
Metropolitan Community College Area 1,823/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
20.3%
55-64 of working-age population (18-64)
Same cohort is 11.9% of total population, the basis used in the Demographics cohort chart.
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
41.2%
Service
15.3%
Sales & Office
19.6%
Construction / Maint.
9.8%
Production / Transport
14.2%
Bars are drawn on a 0% to 60% axis, so bar length is proportional to actual share. Labels give each group's share of 1,024,674 employed workers.
Key Takeaways
  • Healthy participation: 71.2% of the population aged 18+ is in the labor force, reflecting a steady, available workforce statewide.
  • Short commutes: 19.2-minute mean commute is a quality-of-life and labor-access advantage for site selectors.
Source: ACS workforce data.

County Profiles

93 counties in Nebraska

Adams County FIPS 31001 Antelope County FIPS 31003 Arthur County FIPS 31005 Banner County FIPS 31007 Blaine County FIPS 31009 Boone County FIPS 31011 Box Butte County FIPS 31013 Boyd County FIPS 31015 Brown County FIPS 31017 Buffalo County FIPS 31019 Burt County FIPS 31021 Butler County FIPS 31023 Cass County FIPS 31025 Cedar County FIPS 31027 Chase County FIPS 31029 Cherry County FIPS 31031 Cheyenne County FIPS 31033 Clay County FIPS 31035 Colfax County FIPS 31037 Cuming County FIPS 31039 Custer County FIPS 31041 Dakota County FIPS 31043 Dawes County FIPS 31045 Dawson County FIPS 31047 Deuel County FIPS 31049 Dixon County FIPS 31051 Dodge County FIPS 31053 Douglas County FIPS 31055 Dundy County FIPS 31057 Fillmore County FIPS 31059 Franklin County FIPS 31061 Frontier County FIPS 31063 Furnas County FIPS 31065 Gage County FIPS 31067 Garden County FIPS 31069 Garfield County FIPS 31071 Gosper County FIPS 31073 Grant County FIPS 31075 Greeley County FIPS 31077 Hall County FIPS 31079 Hamilton County FIPS 31081 Harlan County FIPS 31083 Hayes County FIPS 31085 Hitchcock County FIPS 31087 Holt County FIPS 31089 Hooker County FIPS 31091 Howard County FIPS 31093 Jefferson County FIPS 31095 Johnson County FIPS 31097 Kearney County FIPS 31099 Keith County FIPS 31101 Keya Paha County FIPS 31103 Kimball County FIPS 31105 Knox County FIPS 31107 Lancaster County FIPS 31109 Lincoln County FIPS 31111 Logan County FIPS 31113 Loup County FIPS 31115 Madison County FIPS 31119 McPherson County FIPS 31117 Merrick County FIPS 31121 Morrill County FIPS 31123 Nance County FIPS 31125 Nemaha County FIPS 31127 Nuckolls County FIPS 31129 Otoe County FIPS 31131 Pawnee County FIPS 31133 Perkins County FIPS 31135 Phelps County FIPS 31137 Pierce County FIPS 31139 Platte County FIPS 31141 Polk County FIPS 31143 Red Willow County FIPS 31145 Richardson County FIPS 31147 Rock County FIPS 31149 Saline County FIPS 31151 Sarpy County FIPS 31153 Saunders County FIPS 31155 Scotts Bluff County FIPS 31157 Seward County FIPS 31159 Sheridan County FIPS 31161 Sherman County FIPS 31163 Sioux County FIPS 31165 Stanton County FIPS 31167 Thayer County FIPS 31169 Thomas County FIPS 31171 Thurston County FIPS 31173 Valley County FIPS 31175 Washington County FIPS 31177 Wayne County FIPS 31179 Webster County FIPS 31181 Wheeler County FIPS 31183 York County FIPS 31185

AI Insights

Sample output. Pulse AI analysis draws on 6 federal data sources.

Sample AI Insight

Nebraska shows strong potential for animal production and aquaculture attraction, with a 5.04x concentration and 8,740 jobs in this sub-sector.

Cluster depth across animal production and aquaculture, food manufacturing, and leather and allied product manufacturing creates supply-chain attraction leverage, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

Take it further

AI Insights: Built into ExecutivePulse. Continuous analysis tied to your own pipeline: industry-shift signals, prospect matches, retention prompts.

Managed Services: Prefer to hand it off? Our team delivers the analysis and consulting for you.

Schedule a Demo
Available as premium offerings.

Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025
BEA Regional GDP2024
Census CBP2024
HUD Fair Market RentsFY2026
USAspending.govFY2026

Frequently Asked Questions

Key economic and demographic figures for Nebraska, from federal data sources.

What is the population of Nebraska?

1,978,707 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Nebraska?

$76,475 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Nebraska?

2.7% (2024 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Nebraska?

$189.2B (BEA CAGDP2 (Regional)).