Dakota County, Nebraska
Demographics & Population
Census Bureau American Community Survey 2020-2024 · 5-Year Estimates
Household Income
Population Profile
Educational Attainment
Employment Overview
- Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
- Below the state median: Median household income runs $6,146 (8.0%) under the Nebraska median, so statewide income averages overstate local household buying power.
- Cost of living stretches income further: Local prices run 13.5% below the national average, so the nominal median of $70,329 is worth $81,305 at national average prices. BEA publishes price parity at metro level, not county level.
- Talent gap: Bachelor's-or-higher attainment trails the national average by 21.1 pts, relevant for advanced-services attraction strategy.
- Young population: Median age of 32 is materially below the U.S. norm, a workforce pipeline asset.
Economy & Industry
Bureau of Labor Statistics QCEW · Bureau of Economic Analysis
- Largest private-sector industry: Manufacturing employs 5,593 workers (46.4% of tracked sectors), at an average wage of $64,401. Every industry figure on this page is private sector; government employs a further 1,179 and is counted separately.
- Economic scale: Regional GDP of $2.4B (2024).
- Wage stratification: Finance and Insurance averages $86,163 while Accommodation and Food Services averages $21,789, a 4.0x spread in the same local economy, with implications for workforce development and talent strategy.
EP customers get year-over-year deltas, WARN notices, and SEC filings for every sector tracked above, surfaced as proactive alerts, not after-the-fact news.
Industry Concentration
Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.
Cluster Depth
Attraction Opportunities
- Top specialization: Truck Transportation concentrates at 13.59x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
- Cluster depth: 4 sub-sectors register LQ ≥ 1.5, but 79.9% of the employment across them depends on one source of demand: freight and distribution. Read the count as depth within that single demand base rather than as spread across separate ones.
- Attraction whitespace: 4 sub-sectors register LQ < 0.5 with at least 50 employed, candidates for diversification or recruitment depending on labor-market fit.
Housing & Affordability
Census ACS · HUD Fair Market Rents FY2026
Housing Overview
for rent or sale
HUD Fair Market Rents
- Affordable market: Home value to income ratio of 2.6x is well below the ~4.1x national average; supports talent attraction and family settlement narratives.
- Affordable rent tiers: 3 of 5 HUD Fair Market Rent bedroom sizes sit below what a household on the median renter income of $50,769 can pay without cost burden (~$1,269/mo), and 41.9% of renter households are measured as cost-burdened.
Workforce Pipeline
Labor force readiness, commuting, and workforce composition
Labor Market Overview
Education & Talent Pipeline
Aging Workforce
Workforce by Occupation
- Healthy participation: 71.5% labor force participation reflects a steady, available local workforce.
- Short commutes: 13.9-minute mean commute is a quality-of-life and labor-access advantage worth surfacing for site selectors.
- Talent pipeline: no college, university, or technical school is located in Dakota County per the IPEDS institutional directory, so any training pipeline serving it runs through institutions outside the county.
AI Insights
Sample output. Pulse AI analysis draws on 9 federal data sources.
Dakota County shows strong potential for truck transportation attraction, with a 13.59x concentration and 1,942 jobs in this sub-sector. It ranks in the top decile nationally.
Most of the employment across the concentrated sub-sectors traces back to a single source of demand. Freight and distribution accounts for 79.9% of it, all of it in truck transportation. Recruitment that widens the demand base changes that exposure; recruitment inside the same base deepens it.
Industry Shift Analysis
Prospect Match Scores
Take it further
AI Insights: Built into ExecutivePulse. Continuous analysis tied to your own pipeline: industry-shift signals, prospect matches, retention prompts.
Managed Services: Prefer to hand it off? Our team delivers the analysis and consulting for you.
Schedule a DemoData Sources
Updated from official federal government data.
American Community Survey figures on this page are 2020-2024 five-year averages rather than single-year counts. A five-year estimate pools 60 months of survey responses, so each value describes the period as a whole.
Frequently Asked Questions
Key economic and demographic figures for Dakota County, Nebraska, from federal data sources.
What is the population of Dakota County, Nebraska?
21,354 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the median household income in Dakota County, Nebraska?
$70,329 in nominal dollars (U.S. Census Bureau, ACS 5-Year Estimates). Adjusted for local prices using the BEA all-items regional price parity for Sioux City, IA-NE-SD (86.5 against a national average of 100), that is $81,305 at national average prices. BEA publishes regional price parity at metro level; there is no county-level figure.
What is the unemployment rate in Dakota County, Nebraska?
3.4% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).
What is the GDP of Dakota County, Nebraska?
$2.4B (U.S. Bureau of Economic Analysis, CAGDP2).
