McPherson County, Nebraska
Demographics & Population
Census Bureau American Community Survey 2020-2024 · 5-Year Estimates
Household Income
Population Profile
Educational Attainment
Employment Overview
- Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
- Below the state median: Median household income runs $17,791 (23.3%) under the Nebraska median, so statewide income averages overstate local household buying power.
- Cost of living stretches income further: Local prices run 9.9% below the national average, so the nominal median of $58,684 is worth $65,132 at national average prices. BEA publishes price parity at state level, not county level.
- Talent gap: Bachelor's-or-higher attainment trails the national average by 10.0 pts, relevant for advanced-services attraction strategy.
- Aging population: Median age of 46 is materially above the U.S. norm; succession planning and senior-services demand are real factors.
Housing & Affordability
Census ACS · HUD Fair Market Rents FY2026
Housing Overview
for rent or sale
HUD Fair Market Rents
- Affordable market: Home value to income ratio of 2.1x is well below the ~4.1x national average; supports talent attraction and family settlement narratives.
- Elevated vacancy: 20.9% of housing units are vacant, above the Nebraska rate of 7.6%, and up from 20.7% in 2019.
- Mostly second homes: seasonal, recreational and occasional-use units are 35.7% of vacant units, so the headline rate is not available supply.
- Genuinely available supply: units listed for rent or for sale are 10.7% of the vacant stock, or 2.2% of all housing units against the 20.9% headline vacancy rate. Absorbable supply for an incoming employer is thin, and the gap between the two is the redevelopment and conversion opportunity.
- Affordable rent tiers: 2 of 5 HUD Fair Market Rent bedroom sizes sit below what a household on the median renter income of $35,862 can pay without cost burden (~$897/mo), and 0% of renter households are measured as cost-burdened.
Workforce Pipeline
Labor force readiness, commuting, and workforce composition
Labor Market Overview
Education & Talent Pipeline
Aging Workforce
Workforce by Occupation
- Succession risk is real: 28.1% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
- Healthy participation: 66.9% labor force participation reflects a steady, available local workforce.
- Short commutes: 18.1-minute mean commute is a quality-of-life and labor-access advantage worth surfacing for site selectors.
- Talent pipeline: no college, university, or technical school is located in McPherson County per the IPEDS institutional directory, so any training pipeline serving it runs through institutions outside the county.
AI Insights
Sample output. Pulse AI analysis draws on 7 federal data sources.
Industry Shift Analysis
Prospect Match Scores
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Schedule a DemoData Sources
Updated from official federal government data.
American Community Survey figures on this page are 2020-2024 five-year averages rather than single-year counts. A five-year estimate pools 60 months of survey responses, so each value describes the period as a whole.
Frequently Asked Questions
Key economic and demographic figures for McPherson County, Nebraska, from federal data sources.
What is the population of McPherson County, Nebraska?
475 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the median household income in McPherson County, Nebraska?
$58,684 in nominal dollars (U.S. Census Bureau, ACS 5-Year Estimates). Adjusted for local prices using the BEA all-items regional price parity for Nebraska (90.1 against a national average of 100), that is $65,132 at national average prices. BEA publishes regional price parity at state level; there is no county-level figure.
What is the unemployment rate in McPherson County, Nebraska?
3.9% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).
What is the GDP of McPherson County, Nebraska?
$33M (U.S. Bureau of Economic Analysis, CAGDP2).
