Kansas
County Map
Click a county to view its economic profile
Demographics & Population
Census Bureau American Community Survey 2020-2024 · 5-Year Estimates
Household Income
Age & Race / Ethnicity
Educational Attainment
Employment Overview
- Income gap: Households earn meaningfully less than the national median, affecting retail demand, housing absorption, and tax base statewide.
- Broadly in line with U.S. norms across income, poverty, education, and age.
Economy & Industry
Bureau of Labor Statistics QCEW · Bureau of Economic Analysis
- Largest private-sector industry: Health Care and Social Assistance employs 200,436 workers (19.4% of the tracked sectors), at an average wage of $60,415. Every industry figure on this page is private sector; government employs a further 247,084 and is counted separately.
- Economic scale: State GDP of $230.5B (2024).
- Wage stratification: Finance and Insurance averages $104,572 while Accommodation and Food Services averages $22,923, a 4.6x spread in the same economy, with implications for workforce development and talent strategy.
Industry Concentration
Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.
Attraction Opportunities - Below-Average Industries
- Top specialization: Animal Production and Aquaculture concentrates at 3.30x the national norm, strong concentration that anchors the local economy.
- Cluster depth: 8 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base across the state.
- Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment.
Housing & Affordability
Census ACS · HUD Fair Market Rents FY2026
Housing Overview
HUD Fair Market Rents (Statewide)
- Affordable market: Home value to income ratio of 2.9x is well below the ~4.1x national average; supports talent attraction.
- Affordable rent tiers: 3 of 5 HUD Fair Market Rent bedroom sizes sit below what a household on the median renter income of $47,106 can pay without cost burden (~$1,178/mo), and 40.4% of renter households are measured as cost-burdened.
Workforce Pipeline
Labor force readiness, commuting, and workforce composition
Labor Market Overview
Education & Talent Pipeline
Aging Workforce
Workforce by Occupation
- Healthy participation: 68.6% of the population aged 18+ is in the labor force, reflecting a steady, available workforce statewide.
- Short commutes: 19.7-minute mean commute is a quality-of-life and labor-access advantage for site selectors.
County Profiles
105 counties in Kansas
AI Insights
Sample output. Pulse AI analysis draws on 6 federal data sources.
Kansas shows meaningful potential for animal production and aquaculture attraction, with a 3.30x concentration and 7,946 jobs in this sub-sector.
Cluster depth across animal production and aquaculture, petroleum and coal products manufacturing, and transportation equipment manufacturing creates supply-chain attraction leverage, a structural advantage for industrial recruitment.
Industry Shift Analysis
Prospect Match Scores
Take it further
AI Insights: Built into ExecutivePulse. Continuous analysis tied to your own pipeline: industry-shift signals, prospect matches, retention prompts.
Managed Services: Prefer to hand it off? Our team delivers the analysis and consulting for you.
Schedule a DemoData Sources
Updated from official federal government data.
Frequently Asked Questions
Key economic and demographic figures for Kansas, from federal data sources.
What is the population of Kansas?
2,947,197 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the median household income in Kansas?
$74,275 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the unemployment rate in Kansas?
3.5% (2024 annual average, U.S. Bureau of Labor Statistics, LAUS).
What is the GDP of Kansas?
$230.5B (BEA CAGDP2 (Regional)).
