ExecutivePulse
Official Federal Data

Riley County, Kansas

Manhattan, KS · Population 71,946
10 Sources Updated September 10, 2026
$61,098 up from the baseline named below
Median Income (nominal) vs 2019
$80,734 national
3.4% up from the baseline named below
Unemployment vs 2024
4.3% national
$3.8B up from the baseline named below
GDP (nominal) real change vs 2023
48.9% up from the baseline named below
Bachelor's+ vs 2019
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household (nominal)
$61,098 up from 2019 vs 2019
Per Capita
$36,484 up from 2019 vs 2019
Mean Household
$85,480 up from 2019 vs 2019
Median Household (cost-of-living adjusted)
$67,736 metro RPP 90.2
Poverty Rate
19.9% down from 2019 vs 2019
Median Income Comparison
Riley County$61,098
Kansas$74,275
National$80,734
Riley County is $13,177 (17.7%) below the Kansas median.
Cost-of-living adjustment uses the BEA all-items regional price parity for Manhattan, KS, 90.2 against a national average of 100 (2024). BEA publishes regional price parity at state and metropolitan level only; there is no county figure, so the metro index stands in for Riley County and the adjusted median is an approximation. Per capita and mean household income above are nominal and carry no adjustment.

Population Profile

Source: Census Bureau ACS 2020-2024 · Table B01001, B02001, B03003
65+: 10% (7,203 residents) 55-64: 7.3% (5,232 residents) 35-54: 17.7% (12,735 residents) 18-34: 48.9% (35,187 residents) Under 18: 16.1% (11,589 residents) 26 Median Age
CohortsShare of total population
Under 18 · 16.1%
18-34 · 48.9%
35-54 · 17.7%
55-64 · 7.3%
65+ · 10%
Race & Ethnicity
White76.8%
Two or More Races8.6%
Black or African American6.6%
Asian4.2%
Some Other Race2.7%
American Indian and Alaska Native1.1%
Native Hawaiian and Other Pacific Islander0.1%
Hispanic or Latino(any race)10%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
97%
High School+
National: 89.6%
up from national +7.4 pts vs national
48.9%
Bachelor's+
National: 35.7%
up from national +13.2 pts vs national
22.2%
Graduate+
National: 14.1%
up from national +8.1 pts vs national

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
71,946
Population
37,189
Labor Force
Employed
35,778
Unemployment Rate BLS LAUS 2025 annual
3.4% up from 2024 +0.3 pts vs 2024
Mean Commute 10 min below national avg
16.3 min
Work From Home vs 15.1% national
11.2%
Labor Force and Employed are ACS 5-Year survey estimates; the Unemployment Rate above comes from BLS LAUS, a separate monthly survey with its own methodology. The two won't reconcile by subtracting one from the other.
Key Takeaways
  • Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
  • Below the state median: Median household income runs $13,177 (17.7%) under the Kansas median, so statewide income averages overstate local household buying power.
  • Cost of living stretches income further: Local prices run 9.8% below the national average, so the nominal median of $61,098 is worth $67,736 at national average prices. BEA publishes price parity at metro level, not county level.
  • Elevated poverty: At 19.9%, the rate is in economically distressed territory and supports federal funding narratives (CDFI, NMTC, EDA).
  • Talent advantage: Bachelor's-or-higher attainment exceeds the national average by 13.2 pts, supports knowledge-economy and tech attraction.
  • Young population: Median age of 26 is materially below the U.S. norm, a workforce pipeline asset.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$3.8B up from 2023 +0.9% vs 2023
Gross Domestic Product · 2024
+0.9% real (inflation-adjusted) · +4.2% nominal · 2023 to 2024
Source: Bureau of Economic Analysis · level and nominal change from CAGDP2 (current dollars); real change from CAGDP9 (chained 2017 dollars), both all-industry total. The two series agree in 2017, the chain reference year, and diverge by the amount of price change since.
90.2
Cost of Living · metro · Below Avg

Top Private-Sector Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual · Private sector only, with government shown below
Top private-sector industries by employment in Riley County, Kansas, with employment, share of top sectors, and average wage. Government employment is excluded and reported separately below the table.
IndustryEmploymentShare of Top 10Avg Wage
1Accommodation and Food Services
3,710 19.3%
$20,566
2Health Care and Social Assistance
3,637 18.9%
$49,199
3Retail Trade
3,438 17.9%
$31,492
4Construction
1,923 10.0%
$65,485
5Professional, Scientific, and Technical Services
1,743 9.1%
$81,559
6Other Services (except Public Administration)
1,531 8.0%
$56,614
7Finance and Insurance
1,188 6.2%
$81,685
8Administrative and Support and Waste Management
773 4.0%
$46,487
9Manufacturing
741 3.9%
$59,572
10Real Estate and Rental and Leasing
517 2.7%
$48,078
Government employment · context only
8,559

Public-sector jobs are not in the table above and are not part of any share or location quotient on this page. Both are measured on the private economy only, 21,847 private jobs in 2025: every location quotient divides by that total, and the Share of Top 10 column divides by the 10 sectors listed above. Private employment is the standard basis for measuring industry concentration because government employment mostly serves the resident population rather than an outside market. Nothing on this card is expected to add up with the government figure.

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Key Takeaways
  • Largest private-sector industry: Accommodation and Food Services employs 3,710 workers (19.3% of tracked sectors), at an average wage of $20,566. Every industry figure on this page is private sector; government employs a further 8,559 and is counted separately.
  • Economic scale: Regional GDP of $3.8B (2024).
  • Wage stratification: Finance and Insurance averages $81,685 while Accommodation and Food Services averages $20,566, a 4.0x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Chart source: BLS QCEW · broad NAICS supersector · private sector · Location Quotient vs. national private-sector employment share. The same supersector axes appear on every profile, so the shape can be compared across counties.
Concentrated Industries
List source: BLS QCEW · 3-digit NAICS sub-sector · private sector · Location Quotient vs. national private-sector employment share.
Same source and same private-sector basis as the Top Industries table above. These sit at a finer level than the chart's supersector axes, so the two sets of values are not directly comparable. The sub-sector view surfaces specialization the supersector view masks, such as Religious, Grantmaking, Civic, Professional Orgs here.
Religious, Grantmaking, Civic, Professional Orgs
4.21x
987
Construction of Buildings
2.80x
855
Furniture, Home Furnishings, and Other Retailers
1.97x
249
Sporting Goods, Hobby, Musical Instrument, Book, and Misc. Retailers
1.67x
407
Real Estate
1.65x
491
Food Services and Drinking Places
1.65x
3,302
Nursing and Residential Care Facilities
1.59x
895
Clothing, Clothing Accessories, Shoe, and Jewelry Retailers
1.54x
288
General Merchandise Retailers
1.53x
810

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Concentrated Sub-Sectors
9 sub-sectors at LQ ≥ 1.5
Largest grouping among them is Accommodation & Food Services Cluster at 39.9% of the employment across all of them, which signals supply-chain fit for site selectors
8,284
Employment in the sub-sectors listed
4.21x
Peak sub-sector LQ
Sub-Sector Detail
Religious, Grantmaking, Civic, Professional Orgs
4.21x 987
Construction of Buildings
2.80x 855
Furniture, Home Furnishings, and Other Retailers
1.97x 249
Sporting Goods, Hobby, Musical Instrument, Book, and Misc. Retailers
1.67x 407
Real Estate
1.65x 491
Food Services and Drinking Places
1.65x 3,302
Nursing and Residential Care Facilities
1.59x 895
Clothing, Clothing Accessories, Shoe, and Jewelry Retailers
1.54x 288
General Merchandise Retailers
1.53x 810

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, screened against local siting constraints. Source: BLS QCEW
0.18x
Food Manufacturing
51 employed
0.24x
Truck Transportation
59 employed
0.30x
Merchant Wholesalers, Nondurable Goods
107 employed
Screened on industrial power cost, rail-truck intermodal access, land base. Industrial electricity in Kansas costs 8.03¢/kWh against 8.62¢/kWh nationally (2025). Kansas has 1 rail-truck intermodal terminal, the nearest 101 miles from the county. Land area 610 sq mi, larger than 51% of US counties. Sources: EIA, BTS NTAD, Census Gazetteer.
Key Takeaways
  • Top specialization: Religious, Grantmaking, Civic, Professional Orgs concentrates at 4.21x the national norm, strong concentration that anchors the local economy and supports supply-chain attraction strategy.
  • Cluster depth: 9 sub-sectors register LQ ≥ 1.5, and no single source of demand accounts for more than 39.9% of the employment across them, the largest being visitor economy. Demand reaches this base from more than one market rather than from a single one.
  • Attraction whitespace: 3 sub-sectors register LQ < 0.5 with at least 50 employed, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Riley County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064, B25004
$237,100 up from the baseline named below
Median Home Value vs 2019
$1,046 up from the baseline named below
Rent/Mo vs 2019
46.1% up from the baseline named below
Owner-Occ vs 2019
9.9% down from the baseline named below
Vacancy vs 2019
3.6% available
for rent or sale
3.9x
Home Value to Income Ratio
vs. ~4.1x national average

HUD Fair Market Rents

HUD publishes these by FMR area, which may cover more than one county · Source: HUD · Fair Market Rents FY2026 · Affordability threshold and renter cost burden from Census ACS B25119, B25070
Studio
$870/mo
1 Bedroom
$875/mo
2 Bedroom
$1,068/mo
3 Bedroom
$1,485/mo
4 Bedroom
$1,792/mo
30% of monthly median renter household income (~$1,055/mo, from a renter median of $42,207) · rents above this line are typically considered cost-burdened.
Measured: 47.9% of renter households already pay 30% or more of income on rent, and 24.8% pay 50% or more.
Key Takeaways
  • In line with national: Home value to income ratio of 3.9x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
  • Renter-majority market: 46.1% owner-occupied; flexible labor mobility but consider home-buying pipeline if attracting families.
  • Affordable rent tiers: 2 of 5 HUD Fair Market Rent bedroom sizes sit below what a household on the median renter income of $42,207 can pay without cost burden (~$1,055/mo), and 47.9% of renter households are measured as cost-burdened.
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23001, B23025, B08303, B08301
53,154 down from the baseline named below
Working Age (18-64) vs 2019
Mean Commute 10 min below national avg
16.3 min
Work From Home vs 15.1% national
11.2%
Prime-Age Employed (25-54)
75.4%
of prime-age population
Prime-age rate numerator is civilian employed (B23001); the denominator is total population aged 25-54 (B01001), which also includes armed forces.
Labor force participation rate: 71.5%, the labor force as a share of the population aged 16 and over (ACS B23025) 72% Participation
of population age 16 and over (61,521)
up from 2019 vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
48.9% up from 2019 vs 2019
HS Diploma+
97% up from 2019 vs 2019
Institutions in Riley County
4 institutions in Riley County reporting credentials to College Scorecard
Credentials awarded in Riley County
6,600/yr
Kansas State University 6,027/yr
Manhattan Area Technical College 382/yr
Bellus Academy 151/yr
Manhattan Christian College 40/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
9.8%
55-64 of working-age population (18-64)
Same cohort is 7.3% of total population, the basis used in the Demographics cohort chart.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
45%
Service
20.3%
Sales & Office
18.5%
Construction / Maint.
7.4%
Production / Transport
8.9%
Bars are drawn on a 0% to 60% axis, so bar length is proportional to actual share. Labels give each group's share of 35,778 employed workers.
Key Takeaways
  • Healthy participation: 71.5% labor force participation reflects a steady, available local workforce.
  • Short commutes: 16.3-minute mean commute is a quality-of-life and labor-access advantage worth surfacing for site selectors.
  • Talent pipeline: 4 institutions in Riley County award 6,600 credentials a year. Employers drawing from a wider labor shed should read this alongside institutions outside the county, which this page does not aggregate.
Source: ACS workforce data and College Scorecard.

AI Insights

Sample output. Pulse AI analysis draws on 10 federal data sources.

Sample AI Insight

Riley County shows meaningful potential for religious, grantmaking, civic, professional orgs attraction, with a 4.21x concentration and 987 jobs in this sub-sector.

The concentrated base spans religious, grantmaking, civic, professional orgs, construction of buildings, and furniture, home furnishings, and other retailers, and no single source of demand accounts for more than 39.9% of the employment across them, the largest being visitor economy. Supply-chain recruitment has more than one demand base to work from.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS2025 annual
BEA Regional GDP2024
BEA Regional Price Parity2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

American Community Survey figures on this page are 2020-2024 five-year averages rather than single-year counts. A five-year estimate pools 60 months of survey responses, so each value describes the period as a whole.

Frequently Asked Questions

Key economic and demographic figures for Riley County, Kansas, from federal data sources.

What is the population of Riley County, Kansas?

71,946 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Riley County, Kansas?

$61,098 in nominal dollars (U.S. Census Bureau, ACS 5-Year Estimates). Adjusted for local prices using the BEA all-items regional price parity for Manhattan, KS (90.2 against a national average of 100), that is $67,736 at national average prices. BEA publishes regional price parity at metro level; there is no county-level figure.

What is the unemployment rate in Riley County, Kansas?

3.4% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Riley County, Kansas?

$3.8B (U.S. Bureau of Economic Analysis, CAGDP2).