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Official Federal Data

Upshur County, Texas

Longview, TX · Population 42,567
9 Sources Updated September 10, 2026
$66,208 up from the baseline named below
Median Income (nominal) vs 2019
$80,734 national
4.4% down from the baseline named below
Unemployment vs 2024
4.3% national
$1.2B up from the baseline named below
GDP (nominal) real change vs 2023
18.2% up from the baseline named below
Bachelor's+ vs 2019
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household (nominal)
$66,208 up from 2019 vs 2019
Per Capita
$33,097 up from 2019 vs 2019
Mean Household
$85,795 up from 2019 vs 2019
Median Household (cost-of-living adjusted)
$73,975 metro RPP 89.5
Poverty Rate
12.4% down from 2019 vs 2019
Median Income Comparison
Upshur County$66,208
Texas$78,476
National$80,734
Upshur County is $12,268 (15.6%) below the Texas median.
Cost-of-living adjustment uses the BEA all-items regional price parity for Longview, TX, 89.5 against a national average of 100 (2024). BEA publishes regional price parity at state and metropolitan level only; there is no county figure, so the metro index stands in for Upshur County and the adjusted median is an approximation. Per capita and mean household income above are nominal and carry no adjustment.

Population Profile

Source: Census Bureau ACS 2020-2024 · Table B01001, B02001, B03003
65+: 18.5% (7,863 residents) 55-64: 14.3% (6,073 residents) 35-54: 23.9% (10,179 residents) 18-34: 19.5% (8,314 residents) Under 18: 23.8% (10,138 residents) 41 Median Age
CohortsShare of total population
Under 18 · 23.8%
18-34 · 19.5%
35-54 · 23.9%
55-64 · 14.3%
65+ · 18.5%
Race & Ethnicity
White79.3%
Two or More Races9.6%
Black or African American7.2%
Some Other Race3.2%
Asian0.6%
American Indian and Alaska Native0.2%
Native Hawaiian and Other Pacific Islander0%
Hispanic or Latino(any race)10.4%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
87.3%
High School+
National: 89.6%
down from national 2.3 pts vs national
18.2%
Bachelor's+
National: 35.7%
down from national 17.5 pts vs national
5.1%
Graduate+
National: 14.1%
down from national 9.0 pts vs national

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
42,567
Population
19,168
Labor Force
Employed
18,056
Unemployment Rate BLS LAUS 2025 annual
4.4% down from 2024 0.1 pts vs 2024
Mean Commute 4 min above national avg
30.2 min
Work From Home vs 15.1% national
7.8%
Labor Force and Employed are ACS 5-Year survey estimates; the Unemployment Rate above comes from BLS LAUS, a separate monthly survey with its own methodology. The two won't reconcile by subtracting one from the other.
Key Takeaways
  • Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
  • Below the state median: Median household income runs $12,268 (15.6%) under the Texas median, so statewide income averages overstate local household buying power.
  • Cost of living stretches income further: Local prices run 10.5% below the national average, so the nominal median of $66,208 is worth $73,975 at national average prices. BEA publishes price parity at metro level, not county level.
  • Talent gap: Bachelor's-or-higher attainment trails the national average by 17.5 pts, relevant for advanced-services attraction strategy.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$1.2B up from 2023 +0.1% vs 2023
Gross Domestic Product · 2024
+0.1% real (inflation-adjusted) · +2% nominal · 2023 to 2024
Source: Bureau of Economic Analysis · level and nominal change from CAGDP2 (current dollars); real change from CAGDP9 (chained 2017 dollars), both all-industry total. The two series agree in 2017, the chain reference year, and diverge by the amount of price change since.
89.5
Cost of Living · metro · Below Avg

Top Private-Sector Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2024 Annual · Private sector only, with government shown below · 2025 is available but itemises 9 of the broad sectors against 10 for 2024, so the fuller year is shown
Top private-sector industries by employment in Upshur County, Texas, with employment, share of top sectors, and average wage. Government employment is excluded and reported separately below the table.
IndustryEmploymentShare of Top 10Avg Wage
1Construction
850 16.3%
$66,916
2Health Care and Social Assistance
847 16.2%
$40,502
3Retail Trade
845 16.2%
$31,384
4Accommodation and Food Services
805 15.4%
$20,095
5Manufacturing
555 10.6%
$62,222
6Finance and Insurance
296 5.7%
$70,273
7Transportation and Warehousing
294 5.6%
$78,931
8Information
289 5.5%
$54,830
9Wholesale Trade
228 4.4%
$54,927
10Professional, Scientific, and Technical Services
211 4.0%
$70,334
Government employment · context only
1,947

Public-sector jobs are not in the table above and are not part of any share or location quotient on this page. Both are measured on the private economy only, 5,806 private jobs in 2024: every location quotient divides by that total, and the Share of Top 10 column divides by the 10 sectors listed above. Private employment is the standard basis for measuring industry concentration because government employment mostly serves the resident population rather than an outside market. Nothing on this card is expected to add up with the government figure.

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Key Takeaways
  • Largest private-sector industry: Construction employs 850 workers (16.3% of tracked sectors), at an average wage of $66,916. Every industry figure on this page is private sector; government employs a further 1,947 and is counted separately.
  • Economic scale: Regional GDP of $1.2B (2024).
  • Wage stratification: Transportation and Warehousing averages $78,931 while Accommodation and Food Services averages $20,095, a 3.9x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Chart source: BLS QCEW · broad NAICS supersector · private sector · Location Quotient vs. national private-sector employment share. The same supersector axes appear on every profile, so the shape can be compared across counties.
Concentrated Industries
List source: BLS QCEW · 3-digit NAICS sub-sector · private sector · Location Quotient vs. national private-sector employment share.
Same source and same private-sector basis as the Top Industries table above. These sit at a finer level than the chart's supersector axes, so the two sets of values are not directly comparable. The sub-sector view surfaces specialization the supersector view masks, such as Utilities here.
Utilities
5.97x
154
Truck Transportation
4.35x
288
Heavy and Civil Engineering Construction
4.03x
202
Wood Product Manufacturing
3.49x
63
Nursing and Residential Care Facilities
3.34x
484
Gasoline Stations and Fuel Dealers
3.06x
140
Specialty Trade Contractors
2.66x
599
Machinery Manufacturing
2.54x
123
Animal Production and Aquaculture
2.39x
28
General Merchandise Retailers
2.31x
330
Credit Intermediation and Related Activities
2.00x
224
Furniture and Related Product Manufacturing
1.99x
30

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Concentrated Sub-Sectors
12 sub-sectors at LQ ≥ 1.5
Largest grouping among them is Construction Cluster at 30.1% of the employment across all of them, which signals supply-chain fit for site selectors
2,411
Employment in the sub-sectors listed
5.97x
Peak sub-sector LQ
Sub-Sector Detail, Highest 10 By LQ
Utilities
5.97x 154
Truck Transportation
4.35x 288
Heavy and Civil Engineering Construction
4.03x 202
Wood Product Manufacturing
3.49x 63
Nursing and Residential Care Facilities
3.34x 484
Gasoline Stations and Fuel Dealers
3.06x 140
Specialty Trade Contractors
2.66x 599
Machinery Manufacturing
2.54x 123
Animal Production and Aquaculture
2.39x 28
General Merchandise Retailers
2.31x 330
+ 2 more sub-sectors at LQ ≥ 1.5, holding a further 254 jobs not counted in the total above. See the spider chart for the broader picture.

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, screened against local siting constraints. Source: BLS QCEW
0.40x
Social Assistance
82 employed
0.45x
Professional, Scientific, and Technical Services
211 employed
Screened on industrial power cost, rail-truck intermodal access, land base. Industrial electricity in Texas costs 6.55¢/kWh against 8.62¢/kWh nationally (2025). Texas has 20 rail-truck intermodal terminals, the nearest 93 miles from the county. Land area 583 sq mi, larger than 48% of US counties. Sources: EIA, BTS NTAD, Census Gazetteer.
Key Takeaways
  • Top specialization: Utilities concentrates at 5.97x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
  • Cluster depth: 12 sub-sectors register LQ ≥ 1.5, and no single source of demand accounts for more than 30.1% of the employment across them, the largest being construction and real estate cycle. Demand reaches this base from more than one market rather than from a single one.
Source: BLS QCEW sub-sector Location Quotients.
Upshur County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2024 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064, B25004
$167,800 up from the baseline named below
Median Home Value vs 2019
$995 up from the baseline named below
Rent/Mo vs 2019
80.7% up from the baseline named below
Owner-Occ vs 2019
11.1% down from the baseline named below
Vacancy vs 2019
1.7% available
for rent or sale
2.5x
Home Value to Income Ratio - Affordable
vs. ~4.1x national average

HUD Fair Market Rents

HUD publishes these by FMR area, which may cover more than one county · Source: HUD · Fair Market Rents FY2026 · Affordability threshold and renter cost burden from Census ACS B25119, B25070
Studio
$1,007/mo
1 Bedroom
$1,013/mo
2 Bedroom
$1,199/mo
3 Bedroom
$1,606/mo
4 Bedroom
$1,694/mo
30% of monthly median renter household income (~$1,075/mo, from a renter median of $42,992) · rents above this line are typically considered cost-burdened.
Measured: 32.5% of renter households already pay 30% or more of income on rent, and 14.2% pay 50% or more.
Key Takeaways
  • Affordable market: Home value to income ratio of 2.5x is well below the ~4.1x national average; supports talent attraction and family settlement narratives.
  • High home ownership: 80.7% owner-occupied; rental supply may be tight for incoming workers.
  • Elevated vacancy: 11.1% of housing units are vacant, above the Texas rate of 9.4%, and down from 17.3% in 2019.
  • Vacancy composition: the largest vacancy category is other vacant at 67.6% of vacant units, with seasonal and recreational use at 14.7%.
  • Genuinely available supply: units listed for rent or for sale are 15.2% of the vacant stock, or 1.7% of all housing units against the 11.1% headline vacancy rate. Absorbable supply for an incoming employer is thin, and the gap between the two is the redevelopment and conversion opportunity.
  • Affordable rent tiers: 2 of 5 HUD Fair Market Rent bedroom sizes sit below what a household on the median renter income of $42,992 can pay without cost burden (~$1,075/mo), and 32.5% of renter households are measured as cost-burdened.
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23001, B23025, B08303, B08301
24,566 up from the baseline named below
Working Age (18-64) vs 2019
Mean Commute 4 min above national avg
30.2 min
Work From Home vs 15.1% national
7.8%
Prime-Age Employed (25-54)
73.9%
of prime-age population
Prime-age rate numerator is civilian employed (B23001); the denominator is total population aged 25-54 (B01001), which also includes armed forces.
Labor force participation rate: 56.6%, the labor force as a share of the population aged 16 and over (ACS B23025) 57% Participation
of population age 16 and over (33,839)
up from 2019 vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003
Bachelor's+
18.2% up from 2019 vs 2019
HS Diploma+
87.3% up from 2019 vs 2019
Institutions in Upshur County
The IPEDS institutional directory lists no college, university, or technical school located in Upshur County. Any training pipeline serving this county runs through institutions outside it, which this page does not aggregate.

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
24.7%
55-64 of working-age population (18-64)
Same cohort is 14.3% of total population, the basis used in the Demographics cohort chart.
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
34.1%
Service
13.8%
Sales & Office
21.8%
Construction / Maint.
14.3%
Production / Transport
16.1%
Bars are drawn on a 0% to 40% axis, so bar length is proportional to actual share. Labels give each group's share of 18,056 employed workers.
Key Takeaways
  • Succession risk is real: 24.7% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
  • Low participation: 56.6% labor force participation against a labor force that grew 5.4% between 2019 and 2024, so workforce development programs may unlock additional supply.
  • Talent pipeline: no college, university, or technical school is located in Upshur County per the IPEDS institutional directory, so any training pipeline serving it runs through institutions outside the county.
Source: ACS workforce data and College Scorecard.

AI Insights

Sample output. Pulse AI analysis draws on 9 federal data sources.

Sample AI Insight

Upshur County shows strong potential for utilities attraction, with a 5.97x concentration and 154 jobs in this sub-sector. It ranks in the top decile nationally. Near-term succession risk is elevated, with 24.7% of the working-age population within 10 years of retirement age.

The concentrated base spans utilities, truck transportation, and heavy and civil engineering construction, and no single source of demand accounts for more than 30.1% of the employment across them, the largest being construction and real estate cycle. Supply-chain recruitment has more than one demand base to work from.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2024 annual
BLS LAUS2025 annual
BEA Regional GDP2024
BEA Regional Price Parity2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026

American Community Survey figures on this page are 2020-2024 five-year averages rather than single-year counts. A five-year estimate pools 60 months of survey responses, so each value describes the period as a whole.

Frequently Asked Questions

Key economic and demographic figures for Upshur County, Texas, from federal data sources.

What is the population of Upshur County, Texas?

42,567 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Upshur County, Texas?

$66,208 in nominal dollars (U.S. Census Bureau, ACS 5-Year Estimates). Adjusted for local prices using the BEA all-items regional price parity for Longview, TX (89.5 against a national average of 100), that is $73,975 at national average prices. BEA publishes regional price parity at metro level; there is no county-level figure.

What is the unemployment rate in Upshur County, Texas?

4.4% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Upshur County, Texas?

$1.2B (U.S. Bureau of Economic Analysis, CAGDP2).