Travis County, Texas
Demographics & Population
Census Bureau American Community Survey 2020-2024 · 5-Year Estimates
Household Income
Population Profile
Educational Attainment
Employment Overview
- Income premium: Households earn well above the national median, supporting strong retail and housing markets.
- Talent advantage: Bachelor's-or-higher attainment exceeds the national average by 20.9 pts, supports knowledge-economy and tech attraction.
Economy & Industry
Bureau of Labor Statistics QCEW · Bureau of Economic Analysis
- Largest private-sector industry: Professional, Scientific, and Technical Services employs 128,694 workers (19.1% of tracked sectors), at an average wage of $164,124. Every industry figure on this page is private sector; government employs a further 140,454 and is counted separately.
- Economic scale: Regional GDP of $202.7B (2024).
- Wage stratification: Information averages $193,705 while Accommodation and Food Services averages $35,996, a 5.4x spread in the same local economy, with implications for workforce development and talent strategy.
EP customers get year-over-year deltas, WARN notices, and SEC filings for every sector tracked above, surfaced as proactive alerts, not after-the-fact news.
Industry Concentration
Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.
Cluster Depth
Attraction Opportunities
- Top specialization: Computer and Electronic Product Manufacturing concentrates at 3.92x the national norm, strong concentration that anchors the local economy and supports supply-chain attraction strategy.
- Cluster depth: 9 sub-sectors register LQ ≥ 1.5, but 59.6% of the employment across them depends on one source of demand: business and professional services. Read the count as depth within that single demand base rather than as spread across separate ones.
- Attraction whitespace: 5 sub-sectors register LQ < 0.5 with at least 50 employed, candidates for diversification or recruitment depending on labor-market fit.
Housing & Affordability
Census ACS · HUD Fair Market Rents FY2026
Housing Overview
for rent or sale
HUD Fair Market Rents
- Stretched market: Home value to income ratio of 5.3x is well above the ~4.1x national average; attainable workforce housing may be a recruitment friction.
- Affordable rent tiers: 2 of 5 HUD Fair Market Rent bedroom sizes sit below what a household on the median renter income of $70,009 can pay without cost burden (~$1,750/mo), and 46.8% of renter households are measured as cost-burdened.
Workforce Pipeline
Labor force readiness, commuting, and workforce composition
Labor Market Overview
Education & Talent Pipeline
Aging Workforce
Workforce by Occupation
- Healthy participation: 73.3% labor force participation reflects a steady, available local workforce.
- Talent pipeline: the 6 largest of 18 institutions in Travis County award 27,394 credentials a year. Employers drawing from a wider labor shed should read this alongside institutions outside the county, which this page does not aggregate.
AI Insights
Sample output. Pulse AI analysis draws on 10 federal data sources.
Travis County shows meaningful potential for computer and electronic product manufacturing attraction, with a 3.92x concentration and 23,333 jobs in this sub-sector.
Most of the employment across the concentrated sub-sectors traces back to a single source of demand. Business and professional services accounts for 59.6% of it, with professional, scientific, and technical services the largest single sub-sector at 59.5%. Recruitment that widens the demand base changes that exposure; recruitment inside the same base deepens it.
Industry Shift Analysis
Prospect Match Scores
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Schedule a DemoData Sources
Updated from official federal government data.
American Community Survey figures on this page are 2020-2024 five-year averages rather than single-year counts. A five-year estimate pools 60 months of survey responses, so each value describes the period as a whole.
Frequently Asked Questions
Key economic and demographic figures for Travis County, Texas, from federal data sources.
What is the population of Travis County, Texas?
1,330,015 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the median household income in Travis County, Texas?
$99,611 in nominal dollars (U.S. Census Bureau, ACS 5-Year Estimates). Adjusted for local prices using the BEA all-items regional price parity for Austin-Round Rock-San Marcos, TX (98.1 against a national average of 100), that is $101,540 at national average prices. BEA publishes regional price parity at metro level; there is no county-level figure.
What is the unemployment rate in Travis County, Texas?
3.4% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).
What is the GDP of Travis County, Texas?
$202.7B (U.S. Bureau of Economic Analysis, CAGDP2).
