ExecutivePulse
Official Federal Data

Clay County, Texas

Wichita Falls, TX · Population 10,495
9 Sources Updated September 10, 2026
$80,114 up from the baseline named below
Median Income (nominal) vs 2019
$80,734 national
3.8% up from the baseline named below
Unemployment vs 2024
4.3% national
$433M up from the baseline named below
GDP (nominal) real change vs 2023
22.4% up from the baseline named below
Bachelor's+ vs 2019
35.7% national
Small population: 10,495 residents. These figures come from the U.S. Census Bureau’s American Community Survey 5-year estimates, which carry a wide margin of error for places under 20,000 people. Read each value as an approximate range, and treat year-over-year changes as indicative rather than exact. A small shift can reflect survey sampling, not a real change on the ground.

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household (nominal)
$80,114 up from 2019 vs 2019
Per Capita
$40,172 up from 2019 vs 2019
Mean Household
$96,547 up from 2019 vs 2019
Median Household (cost-of-living adjusted)
$89,513 metro RPP 89.5
Poverty Rate
8.4% down from 2019 vs 2019approx.
Median Income Comparison
Clay County$80,114
Texas$78,476
National$80,734
Cost-of-living adjustment uses the BEA all-items regional price parity for Wichita Falls, TX, 89.5 against a national average of 100 (2024). BEA publishes regional price parity at state and metropolitan level only; there is no county figure, so the metro index stands in for Clay County and the adjusted median is an approximation. Per capita and mean household income above are nominal and carry no adjustment.

Population Profile

Source: Census Bureau ACS 2020-2024 · Table B01001, B02001, B03003
65+: 23.4% (2,455 residents) 55-64: 17.1% (1,799 residents) 35-54: 23.4% (2,454 residents) 18-34: 16.7% (1,749 residents) Under 18: 19.4% (2,038 residents) 48 Median Age
CohortsShare of total population
Under 18 · 19.4%
18-34 · 16.7%
35-54 · 23.4%
55-64 · 17.1%
65+ · 23.4%
Race & Ethnicity
White89.8%
Two or More Races7.1%
Black or African American1%
Asian0.8%
Some Other Race0.7%
American Indian and Alaska Native0.6%
Native Hawaiian and Other Pacific Islander0.1%
Hispanic or Latino(any race)7.1%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
94.5%
High School+
National: 89.6%
up from national +4.9 pts vs national
22.4%
Bachelor's+
National: 35.7%
down from national 13.3 pts vs national
5.7%
Graduate+
National: 14.1%
down from national 8.4 pts vs national

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
10,495
Population
5,226
Labor Force
Employed
5,124
Unemployment Rate BLS LAUS 2025 annual
3.8% up from 2024 +0.1 pts vs 2024
Mean Commute 2 min above national avg
28.8 min
Work From Home vs 15.1% national
7.2%
Labor Force and Employed are ACS 5-Year survey estimates; the Unemployment Rate above comes from BLS LAUS, a separate monthly survey with its own methodology. The two won't reconcile by subtracting one from the other.
Key Takeaways
  • Income near the national median: Median household income tracks the national median, indicating a broad-based consumer market.
  • Cost of living stretches income further: Local prices run 10.5% below the national average, so the nominal median of $80,114 is worth $89,513 at national average prices. BEA publishes price parity at metro level, not county level.
  • Talent gap: Bachelor's-or-higher attainment trails the national average by 13.3 pts, relevant for advanced-services attraction strategy.
  • Aging population: Median age of 48 is materially above the U.S. norm; succession planning and senior-services demand are real factors.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$433M up from 2023 +35.6% vs 2023
Gross Domestic Product · 2024
+35.6% real (inflation-adjusted) · +38.4% nominal · 2023 to 2024
Source: Bureau of Economic Analysis · level and nominal change from CAGDP2 (current dollars); real change from CAGDP9 (chained 2017 dollars), both all-industry total. The two series agree in 2017, the chain reference year, and diverge by the amount of price change since.
89.5
Cost of Living · metro · Below Avg

Top Private-Sector Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2024 Annual · Private sector only, with government shown below · 2025 is available but itemises 4 of the broad sectors against 7 for 2024, so the fuller year is shown
Top private-sector industries by employment in Clay County, Texas, with employment, share of top sectors, and average wage. Government employment is excluded and reported separately below the table.
IndustryEmploymentShare of Top 10Avg Wage
1Manufacturing
199 25.4%
$67,658
2Retail Trade
187 23.8%
$45,462
3Health Care and Social Assistance
126 16.1%
$49,852
4Agriculture, Forestry, Fishing and Hunting
72 9.2%
$40,453
5Finance and Insurance
52 6.6%
$64,773
6Construction
49 6.2%
$62,480
7Other Services (except Public Administration)
37 4.7%
$34,107
8Professional, Scientific, and Technical Services
33 4.2%
$84,206
9Real Estate and Rental and Leasing
18 2.3%
$42,849
10Mining, Quarrying, and Oil and Gas Extraction
12 1.5%
$69,045
Government employment · context only
579

Public-sector jobs are not in the table above and are not part of any share or location quotient on this page. Both are measured on the private economy only, 1,042 private jobs in 2024: every location quotient divides by that total, and the Share of Top 10 column divides by the 10 sectors listed above. Private employment is the standard basis for measuring industry concentration because government employment mostly serves the resident population rather than an outside market. Nothing on this card is expected to add up with the government figure.

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Key Takeaways
  • Largest private-sector industry: Manufacturing employs 199 workers (25.4% of tracked sectors), at an average wage of $67,658. Every industry figure on this page is private sector; government employs a further 579 and is counted separately.
  • Economic scale: Regional GDP of $433M (2024).
  • Wage stratification: Professional, Scientific, and Technical Services averages $84,206 while Other Services (except Public Administration) averages $34,107, a 2.5x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Chart source: BLS QCEW · broad NAICS supersector · private sector · Location Quotient vs. national private-sector employment share. The same supersector axes appear on every profile, so the shape can be compared across counties.
Concentrated Industries
List source: BLS QCEW · 3-digit NAICS sub-sector · private sector · Location Quotient vs. national private-sector employment share.
Same source and same private-sector basis as the Top Industries table above. These sit at a finer level than the chart's supersector axes, so the two sets of values are not directly comparable. The sub-sector view surfaces specialization the supersector view masks, such as Animal Production and Aquaculture here.
Animal Production and Aquaculture
24.76x
52
Motor Vehicle and Parts Dealers
4.80x
77
Repair and Maintenance
1.83x
21

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Concentrated Sub-Sectors
3 sub-sectors at LQ ≥ 1.5
Largest grouping among them is Retail Trade Cluster at 51.3% of the employment across all of them, which signals supply-chain fit for site selectors
150
Employment in the sub-sectors listed
24.76x
Peak sub-sector LQ
Sub-Sector Detail
Animal Production and Aquaculture
24.76x 52
Motor Vehicle and Parts Dealers
4.80x 77
Repair and Maintenance
1.83x 21
Key Takeaways
  • Top specialization: Animal Production and Aquaculture concentrates at 24.76x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
  • Cluster depth: 3 sub-sectors register LQ ≥ 1.5, but 65.3% of the employment across them depends on one source of demand: resident household spending. Read the count as depth within that single demand base rather than as spread across separate ones.
Source: BLS QCEW sub-sector Location Quotients.
Clay County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2024 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064, B25004
$171,500 up from the baseline named below
Median Home Value vs 2019
$811 up from the baseline named below
Rent/Mo vs 2019
84% down from the baseline named below
Owner-Occ vs 2019
16.9% down from the baseline named below
Vacancy vs 2019
2% available
for rent or sale
2.1x
Home Value to Income Ratio - Affordable
vs. ~4.1x national average

HUD Fair Market Rents

HUD publishes these by FMR area, which may cover more than one county · Source: HUD · Fair Market Rents FY2026 · Affordability threshold and renter cost burden from Census ACS B25119, B25070
Studio
$831/mo
1 Bedroom
$925/mo
2 Bedroom
$1,136/mo
3 Bedroom
$1,553/mo
4 Bedroom
$1,759/mo
30% of monthly median renter household income (~$1,286/mo, from a renter median of $51,442) · rents above this line are typically considered cost-burdened.
Measured: 26.1% of renter households already pay 30% or more of income on rent, and 15% pay 50% or more.
Key Takeaways
  • Affordable market: Home value to income ratio of 2.1x is well below the ~4.1x national average; supports talent attraction and family settlement narratives.
  • High home ownership: 84% owner-occupied; rental supply may be tight for incoming workers.
  • Elevated vacancy: 16.9% of housing units are vacant, above the Texas rate of 9.4%, and down from 21.9% in 2019.
  • Vacancy composition: the largest vacancy category is other vacant at 62.5% of vacant units, with seasonal and recreational use at 21.1%.
  • Genuinely available supply: units listed for rent or for sale are 11.9% of the vacant stock, or 2% of all housing units against the 16.9% headline vacancy rate. Absorbable supply for an incoming employer is thin, and the gap between the two is the redevelopment and conversion opportunity.
  • Affordable rent tiers: 3 of 5 HUD Fair Market Rent bedroom sizes sit below what a household on the median renter income of $51,442 can pay without cost burden (~$1,286/mo), and 26.1% of renter households are measured as cost-burdened.
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23001, B23025, B08303, B08301
6,002 up from the baseline named below
Working Age (18-64) vs 2019
Mean Commute 2 min above national avg
28.8 min
Work From Home vs 15.1% national
7.2%
Prime-Age Employed (25-54)
82.9%
of prime-age population
Prime-age rate numerator is civilian employed (B23001); the denominator is total population aged 25-54 (B01001), which also includes armed forces.
Labor force participation rate: 60.3%, the labor force as a share of the population aged 16 and over (ACS B23025) 60% Participation
of population age 16 and over (8,664)
up from 2019 vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003
Bachelor's+
22.4% up from 2019 vs 2019
HS Diploma+
94.5% up from 2019 vs 2019
Institutions in Clay County
The IPEDS institutional directory lists no college, university, or technical school located in Clay County. Any training pipeline serving this county runs through institutions outside it, which this page does not aggregate.

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
30%
55-64 of working-age population (18-64)
Same cohort is 17.1% of total population, the basis used in the Demographics cohort chart.
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
36.3%
Service
10.2%
Sales & Office
22.4%
Construction / Maint.
12.3%
Production / Transport
18.8%
Bars are drawn on a 0% to 40% axis, so bar length is proportional to actual share. Labels give each group's share of 5,124 employed workers.
Key Takeaways
  • Succession risk is real: 30% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
  • Healthy participation: 60.3% labor force participation reflects a steady, available local workforce.
  • Talent pipeline: no college, university, or technical school is located in Clay County per the IPEDS institutional directory, so any training pipeline serving it runs through institutions outside the county.
Source: ACS workforce data and College Scorecard.

AI Insights

Sample output. Pulse AI analysis draws on 9 federal data sources.

Sample AI Insight

Clay County shows strong potential for animal production and aquaculture attraction, with a 24.76x concentration and 52 jobs in this sub-sector. It ranks in the top decile nationally. Near-term succession risk is elevated, with 30% of the working-age population within 10 years of retirement age.

Most of the employment across the concentrated sub-sectors traces back to a single source of demand. Resident household spending accounts for 65.3% of it, with motor vehicle and parts dealers the largest single sub-sector at 51.3%. Recruitment that widens the demand base changes that exposure; recruitment inside the same base deepens it.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2024 annual
BLS LAUS2025 annual
BEA Regional GDP2024
BEA Regional Price Parity2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026

American Community Survey figures on this page are 2020-2024 five-year averages rather than single-year counts. A five-year estimate pools 60 months of survey responses, so each value describes the period as a whole.

Frequently Asked Questions

Key economic and demographic figures for Clay County, Texas, from federal data sources.

What is the population of Clay County, Texas?

10,495 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Clay County, Texas?

$80,114 in nominal dollars (U.S. Census Bureau, ACS 5-Year Estimates). Adjusted for local prices using the BEA all-items regional price parity for Wichita Falls, TX (89.5 against a national average of 100), that is $89,513 at national average prices. BEA publishes regional price parity at metro level; there is no county-level figure.

What is the unemployment rate in Clay County, Texas?

3.8% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Clay County, Texas?

$433M (U.S. Bureau of Economic Analysis, CAGDP2).