Brooks County, Texas
Demographics & Population
Census Bureau American Community Survey 2020-2024 · 5-Year Estimates
Household Income
Population Profile
Educational Attainment
Employment Overview
- Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
- Below the state median: Median household income runs $30,712 (39.1%) under the Texas median, so statewide income averages overstate local household buying power.
- Elevated poverty: At 19.4%, the rate is in economically distressed territory and supports federal funding narratives (CDFI, NMTC, EDA).
- Talent gap: Bachelor's-or-higher attainment trails the national average by 18.7 pts, relevant for advanced-services attraction strategy.
Economy & Industry
Bureau of Labor Statistics QCEW · Bureau of Economic Analysis
- Largest private-sector industry: Health Care and Social Assistance employs 424 workers (53.8% of tracked sectors), at an average wage of $23,491. Every industry figure on this page is private sector; government employs a further 923 and is counted separately.
- Economic scale: Regional GDP of $312M (2024).
- Wage stratification: Transportation and Warehousing averages $184,564 while Health Care and Social Assistance averages $23,491, a 7.9x spread in the same local economy, with implications for workforce development and talent strategy.
EP customers get year-over-year deltas, WARN notices, and SEC filings for every sector tracked above, surfaced as proactive alerts, not after-the-fact news.
Industry Concentration
Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.
Cluster Depth
- Top specialization: Support Activities for Mining concentrates at 6.84x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
- Cluster depth: 3 sub-sectors register LQ ≥ 1.5, but 80.7% of the employment across them depends on one source of demand: visitor economy. Read the count as depth within that single demand base rather than as spread across separate ones.
Housing & Affordability
Census ACS · HUD Fair Market Rents FY2026
Housing Overview
for rent or sale
HUD Fair Market Rents
- Affordable market: Home value to income ratio of 1.7x is well below the ~4.1x national average; supports talent attraction and family settlement narratives.
- Elevated vacancy: 23.4% of housing units are vacant, above the Texas rate of 9.4%, and down from 32% in 2019.
- Vacancy composition: the largest vacancy category is other vacant at 81.1% of vacant units, with seasonal and recreational use at 14%.
- Genuinely available supply: units listed for rent or for sale are 4.9% of the vacant stock, or 1.1% of all housing units against the 23.4% headline vacancy rate. Absorbable supply for an incoming employer is thin, and the gap between the two is the redevelopment and conversion opportunity.
Workforce Pipeline
Labor force readiness, commuting, and workforce composition
Labor Market Overview
Education & Talent Pipeline
Aging Workforce
Workforce by Occupation
- Low participation: 57.8% labor force participation against a labor force that grew 10.6% between 2019 and 2024, so workforce development programs may unlock additional supply.
- Talent pipeline: no college, university, or technical school is located in Brooks County per the IPEDS institutional directory, so any training pipeline serving it runs through institutions outside the county.
AI Insights
Sample output. Pulse AI analysis draws on 9 federal data sources.
Brooks County shows strong potential for support activities for mining attraction, with a 6.84x concentration and 18 jobs in this sub-sector. It ranks in the top decile nationally.
Most of the employment across the concentrated sub-sectors traces back to a single source of demand. Visitor economy accounts for 80.7% of it, all of it in food services and drinking places. Recruitment that widens the demand base changes that exposure; recruitment inside the same base deepens it.
Industry Shift Analysis
Prospect Match Scores
Take it further
AI Insights: Built into ExecutivePulse. Continuous analysis tied to your own pipeline: industry-shift signals, prospect matches, retention prompts.
Managed Services: Prefer to hand it off? Our team delivers the analysis and consulting for you.
Schedule a DemoData Sources
Updated from official federal government data.
American Community Survey figures on this page are 2020-2024 five-year averages rather than single-year counts. A five-year estimate pools 60 months of survey responses, so each value describes the period as a whole.
Frequently Asked Questions
Key economic and demographic figures for Brooks County, Texas, from federal data sources.
What is the population of Brooks County, Texas?
6,943 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the median household income in Brooks County, Texas?
$47,764 in nominal dollars (U.S. Census Bureau, ACS 5-Year Estimates). Adjusted for local prices using the BEA all-items regional price parity for Texas (97.1 against a national average of 100), that is $49,191 at national average prices. BEA publishes regional price parity at state level; there is no county-level figure.
What is the unemployment rate in Brooks County, Texas?
4.2% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).
What is the GDP of Brooks County, Texas?
$312M (U.S. Bureau of Economic Analysis, CAGDP2).
