Brazos County, Texas
Demographics & Population
Census Bureau American Community Survey 2020-2024 · 5-Year Estimates
Household Income
Population Profile
Educational Attainment
Employment Overview
- Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
- Below the state median: Median household income runs $19,923 (25.4%) under the Texas median, so statewide income averages overstate local household buying power.
- Cost of living stretches income further: Local prices run 9.0% below the national average, so the nominal median of $58,553 is worth $64,344 at national average prices. BEA publishes price parity at metro level, not county level.
- Elevated poverty: At 24.3%, the rate is in economically distressed territory and supports federal funding narratives (CDFI, NMTC, EDA).
- Talent advantage: Bachelor's-or-higher attainment exceeds the national average by 7.3 pts, supports knowledge-economy and tech attraction.
- Young population: Median age of 27 is materially below the U.S. norm, a workforce pipeline asset.
Economy & Industry
Bureau of Labor Statistics QCEW · Bureau of Economic Analysis
- Largest private-sector industry: Accommodation and Food Services employs 17,041 workers (23.8% of tracked sectors), at an average wage of $23,719. Every industry figure on this page is private sector; government employs a further 41,847 and is counted separately.
- Economic scale: Regional GDP of $15.7B (2024).
- Wage stratification: Administrative and Support and Waste Management averages $87,130 while Accommodation and Food Services averages $23,719, a 3.7x spread in the same local economy, with implications for workforce development and talent strategy.
EP customers get year-over-year deltas, WARN notices, and SEC filings for every sector tracked above, surfaced as proactive alerts, not after-the-fact news.
Industry Concentration
Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.
Cluster Depth
Attraction Opportunities
- Top specialization: Support Activities for Mining concentrates at 6.43x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
- Cluster depth: 9 sub-sectors register LQ ≥ 1.5, but 53.9% of the employment across them depends on one source of demand: visitor economy. Read the count as depth within that single demand base rather than as spread across separate ones.
- Attraction whitespace: 8 sub-sectors register LQ < 0.5 with at least 50 employed, candidates for diversification or recruitment depending on labor-market fit.
Housing & Affordability
Census ACS · HUD Fair Market Rents FY2026
Housing Overview
for rent or sale
HUD Fair Market Rents
- Stretched market: Home value to income ratio of 5.1x is well above the ~4.1x national average; attainable workforce housing may be a recruitment friction.
- Renter-majority market: 46.8% owner-occupied; flexible labor mobility but consider home-buying pipeline if attracting families.
- Rent affordability gap: None of the 5 HUD Fair Market Rent bedroom sizes sit below what a household on the median renter income of $37,341 can pay without cost burden (~$934/mo), and 57.8% of renter households are already cost-burdened, 33.9% severely so; workforce housing cost burden warrants attention.
Workforce Pipeline
Labor force readiness, commuting, and workforce composition
Labor Market Overview
Education & Talent Pipeline
Aging Workforce
Workforce by Occupation
- Healthy participation: 62.5% labor force participation reflects a steady, available local workforce.
- Short commutes: 18.6-minute mean commute is a quality-of-life and labor-access advantage worth surfacing for site selectors.
- Talent pipeline: 3 institutions in Brazos County award 20,155 credentials a year. Employers drawing from a wider labor shed should read this alongside institutions outside the county, which this page does not aggregate.
AI Insights
Sample output. Pulse AI analysis draws on 10 federal data sources.
Brazos County shows strong potential for support activities for mining attraction, with a 6.43x concentration and 1,085 jobs in this sub-sector. It ranks in the top decile nationally.
Most of the employment across the concentrated sub-sectors traces back to a single source of demand. Visitor economy accounts for 53.9% of it, all of it in food services and drinking places. Recruitment that widens the demand base changes that exposure; recruitment inside the same base deepens it.
Industry Shift Analysis
Prospect Match Scores
Take it further
AI Insights: Built into ExecutivePulse. Continuous analysis tied to your own pipeline: industry-shift signals, prospect matches, retention prompts.
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Schedule a DemoData Sources
Updated from official federal government data.
American Community Survey figures on this page are 2020-2024 five-year averages rather than single-year counts. A five-year estimate pools 60 months of survey responses, so each value describes the period as a whole.
Frequently Asked Questions
Key economic and demographic figures for Brazos County, Texas, from federal data sources.
What is the population of Brazos County, Texas?
242,311 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the median household income in Brazos County, Texas?
$58,553 in nominal dollars (U.S. Census Bureau, ACS 5-Year Estimates). Adjusted for local prices using the BEA all-items regional price parity for College Station-Bryan, TX (91.0 against a national average of 100), that is $64,344 at national average prices. BEA publishes regional price parity at metro level; there is no county-level figure.
What is the unemployment rate in Brazos County, Texas?
3.6% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).
What is the GDP of Brazos County, Texas?
$15.7B (U.S. Bureau of Economic Analysis, CAGDP2).
