Licking County, Ohio

• Income near the national median: Median household income tracks the national median, indicating a broad-based consumer market.
• Cost of living stretches income further: Local prices run 4.5% below the national average, so the nominal median of $84,426 is worth $88,404 at national average prices. BEA publishes price parity at metro level, not county level.
• Talent gap: Bachelor's-or-higher attainment trails the national average by 6.4 pts, relevant for advanced-services attraction strategy.

• Largest private-sector industry: Manufacturing employs 11,683 workers (20% of tracked sectors), at an average wage of $70,016. Every industry figure on this page is private sector; government employs a further 9,005 and is counted separately.
• Economic scale: Regional GDP of $11.1B (2024).
• Wage stratification: Construction averages $89,895 while Accommodation and Food Services averages $21,802, a 4.1x spread in the same local economy, with implications for workforce development and talent strategy.

• Top specialization: Warehousing and Storage concentrates at 6.99x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
• Cluster depth: 13 sub-sectors register LQ ≥ 1.5, and no single source of demand accounts for more than 34.5% of the employment across them, the largest being freight and distribution. Demand reaches this base from more than one market rather than from a single one.
• Attraction whitespace: 6 sub-sectors register LQ < 0.5 with at least 50 employed, candidates for diversification or recruitment depending on labor-market fit.

• In line with national: Home value to income ratio of 3.3x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
• High home ownership: 73.7% owner-occupied; rental supply may be tight for incoming workers.
• Affordable rent tiers: 1 of 5 HUD Fair Market Rent bedroom sizes sit below what a household on the median renter income of $47,498 can pay without cost burden (~$1,187/mo), and 39.2% of renter households are measured as cost-burdened.

• Succession risk is real: 22.9% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
• Healthy participation: 63.1% labor force participation reflects a steady, available local workforce.
• Talent pipeline: 5 institutions in Licking County award 2,120 credentials a year. Employers drawing from a wider labor shed should read this alongside institutions outside the county, which this page does not aggregate.

Licking County shows strong potential for warehousing and storage attraction, with a 6.99x concentration and 6,644 jobs in this sub-sector. It ranks in the top decile nationally. Near-term succession risk is elevated, with 22.9% of the working-age population within 10 years of retirement age.

The concentrated base spans warehousing and storage, plastics and rubber products manufacturing, and chemical manufacturing, and no single source of demand accounts for more than 34.5% of the employment across them, the largest being freight and distribution. Supply-chain recruitment has more than one demand base to work from.