Madison County, Indiana
Demographics & Population
Census Bureau American Community Survey 2020-2024 · 5-Year Estimates
Household Income
Population Profile
Educational Attainment
Employment Overview
- Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
- Below the state median: Median household income runs $8,920 (12.4%) under the Indiana median, so statewide income averages overstate local household buying power.
- Cost of living stretches income further: Local prices run 4.3% below the national average, so the nominal median of $63,037 is worth $65,869 at national average prices. BEA publishes price parity at metro level, not county level.
- Talent gap: Bachelor's-or-higher attainment trails the national average by 15.2 pts, relevant for advanced-services attraction strategy.
Economy & Industry
Bureau of Labor Statistics QCEW · Bureau of Economic Analysis
- Largest private-sector industry: Health Care and Social Assistance employs 6,841 workers (22.6% of tracked sectors), at an average wage of $56,427. Every industry figure on this page is private sector; government employs a further 6,323 and is counted separately.
- Economic scale: Regional GDP of $5.5B (2024).
- Wage stratification: Finance and Insurance averages $79,167 while Accommodation and Food Services averages $20,984, a 3.8x spread in the same local economy, with implications for workforce development and talent strategy.
EP customers get year-over-year deltas, WARN notices, and SEC filings for every sector tracked above, surfaced as proactive alerts, not after-the-fact news.
Industry Concentration
Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.
Cluster Depth
Attraction Opportunities
- Top specialization: Food Manufacturing concentrates at 4.06x the national norm, strong concentration that anchors the local economy and supports supply-chain attraction strategy.
- Cluster depth: 8 sub-sectors register LQ ≥ 1.5, and no single source of demand accounts for more than 40.4% of the employment across them, the largest being goods manufacturing. Demand reaches this base from more than one market rather than from a single one.
- Attraction whitespace: 5 sub-sectors register LQ < 0.5 with at least 50 employed, candidates for diversification or recruitment depending on labor-market fit.
Housing & Affordability
Census ACS · HUD Fair Market Rents FY2026
Housing Overview
for rent or sale
HUD Fair Market Rents
- Affordable market: Home value to income ratio of 2.6x is well below the ~4.1x national average; supports talent attraction and family settlement narratives.
- High home ownership: 70.2% owner-occupied; rental supply may be tight for incoming workers.
- Affordable rent tiers: 1 of 5 HUD Fair Market Rent bedroom sizes sit below what a household on the median renter income of $36,650 can pay without cost burden (~$916/mo), and 45.1% of renter households are measured as cost-burdened.
Workforce Pipeline
Labor force readiness, commuting, and workforce composition
Labor Market Overview
Education & Talent Pipeline
Aging Workforce
Workforce by Occupation
- Succession risk is real: 22.1% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
- Healthy participation: 60.1% labor force participation reflects a steady, available local workforce.
- Talent pipeline: 2 institutions in Madison County award 495 credentials a year. Employers drawing from a wider labor shed should read this alongside institutions outside the county, which this page does not aggregate.
AI Insights
Sample output. Pulse AI analysis draws on 10 federal data sources.
Madison County shows meaningful potential for food manufacturing attraction, with a 4.06x concentration and 1,840 jobs in this sub-sector. Near-term succession risk is elevated, with 22.1% of the working-age population within 10 years of retirement age.
The concentrated base spans food manufacturing, furniture and related product manufacturing, and transportation equipment manufacturing, and no single source of demand accounts for more than 40.4% of the employment across them, the largest being goods manufacturing. Supply-chain recruitment has more than one demand base to work from.
Industry Shift Analysis
Prospect Match Scores
Take it further
AI Insights: Built into ExecutivePulse. Continuous analysis tied to your own pipeline: industry-shift signals, prospect matches, retention prompts.
Managed Services: Prefer to hand it off? Our team delivers the analysis and consulting for you.
Schedule a DemoData Sources
Updated from official federal government data.
American Community Survey figures on this page are 2020-2024 five-year averages rather than single-year counts. A five-year estimate pools 60 months of survey responses, so each value describes the period as a whole.
Frequently Asked Questions
Key economic and demographic figures for Madison County, Indiana, from federal data sources.
What is the population of Madison County, Indiana?
131,900 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the median household income in Madison County, Indiana?
$63,037 in nominal dollars (U.S. Census Bureau, ACS 5-Year Estimates). Adjusted for local prices using the BEA all-items regional price parity for Indianapolis-Carmel-Greenwood, IN (95.7 against a national average of 100), that is $65,869 at national average prices. BEA publishes regional price parity at metro level; there is no county-level figure.
What is the unemployment rate in Madison County, Indiana?
3.7% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).
What is the GDP of Madison County, Indiana?
$5.5B (U.S. Bureau of Economic Analysis, CAGDP2).
