Madison County, Idaho
Demographics & Population
Census Bureau American Community Survey 2020-2024 · 5-Year Estimates
Household Income
Population Profile
Educational Attainment
Employment Overview
- Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
- Below the state median: Median household income runs $17,640 (22.7%) under the Idaho median, so statewide income averages overstate local household buying power.
- Cost of living stretches income further: Local prices run 4.5% below the national average, so the nominal median of $60,160 is worth $62,995 at national average prices. BEA publishes price parity at state level, not county level.
- Elevated poverty: At 24.5%, the rate is in economically distressed territory and supports federal funding narratives (CDFI, NMTC, EDA).
- Talent advantage: Bachelor's-or-higher attainment exceeds the national average by 6.1 pts, supports knowledge-economy and tech attraction.
- Young population: Median age of 21 is materially below the U.S. norm, a workforce pipeline asset.
Economy & Industry
Bureau of Labor Statistics QCEW · Bureau of Economic Analysis
- Largest private-sector industry: Educational Services employs 2,277 workers (17.5% of tracked sectors), at an average wage of $64,036. Every industry figure on this page is private sector; government employs a further 2,689 and is counted separately.
- Economic scale: Regional GDP of $2B (2024).
- Wage stratification: Professional, Scientific, and Technical Services averages $71,026 while Accommodation and Food Services averages $15,376, a 4.6x spread in the same local economy, with implications for workforce development and talent strategy.
EP customers get year-over-year deltas, WARN notices, and SEC filings for every sector tracked above, surfaced as proactive alerts, not after-the-fact news.
Industry Concentration
Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.
Cluster Depth
Attraction Opportunities
- Top specialization: Educational Services concentrates at 6.18x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
- Cluster depth: 6 sub-sectors register LQ ≥ 1.5, but 61.4% of the employment across them depends on one source of demand: education economy. Read the count as depth within that single demand base rather than as spread across separate ones.
Housing & Affordability
Census ACS · HUD Fair Market Rents FY2026
Housing Overview
for rent or sale
HUD Fair Market Rents
- Stretched market: Home value to income ratio of 6.9x is well above the ~4.1x national average; attainable workforce housing may be a recruitment friction.
- Renter-majority market: 40.2% owner-occupied; flexible labor mobility but consider home-buying pipeline if attracting families.
- Elevated vacancy: 12% of housing units are vacant, above the Idaho rate of 10.3%, and down from 22.6% in 2019.
- Vacancy composition: the largest vacancy category is other vacant at 37.9% of vacant units, with seasonal and recreational use at 19.1%.
- Genuinely available supply: units listed for rent or for sale are 20.6% of the vacant stock, or 2.5% of all housing units against the 12% headline vacancy rate. Absorbable supply for an incoming employer is thin, and the gap between the two is the redevelopment and conversion opportunity.
- Affordable rent tiers: 3 of 5 HUD Fair Market Rent bedroom sizes sit below what a household on the median renter income of $48,132 can pay without cost burden (~$1,203/mo), and 46.7% of renter households are measured as cost-burdened.
Workforce Pipeline
Labor force readiness, commuting, and workforce composition
Labor Market Overview
Education & Talent Pipeline
Aging Workforce
Workforce by Occupation
- Healthy participation: 68.5% labor force participation reflects a steady, available local workforce.
- Short commutes: 16.4-minute mean commute is a quality-of-life and labor-access advantage worth surfacing for site selectors.
- Talent pipeline: 4 institutions in Madison County award 8,385 credentials a year. Employers drawing from a wider labor shed should read this alongside institutions outside the county, which this page does not aggregate.
AI Insights
Sample output. Pulse AI analysis draws on 10 federal data sources.
Madison County shows strong potential for educational services attraction, with a 6.18x concentration and 2,277 jobs in this sub-sector. It ranks in the top decile nationally.
Most of the employment across the concentrated sub-sectors traces back to a single source of demand. Education economy accounts for 61.4% of it, all of it in educational services. Recruitment that widens the demand base changes that exposure; recruitment inside the same base deepens it.
Industry Shift Analysis
Prospect Match Scores
Take it further
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Schedule a DemoData Sources
Updated from official federal government data.
American Community Survey figures on this page are 2020-2024 five-year averages rather than single-year counts. A five-year estimate pools 60 months of survey responses, so each value describes the period as a whole.
Frequently Asked Questions
Key economic and demographic figures for Madison County, Idaho, from federal data sources.
What is the population of Madison County, Idaho?
54,618 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the median household income in Madison County, Idaho?
$60,160 in nominal dollars (U.S. Census Bureau, ACS 5-Year Estimates). Adjusted for local prices using the BEA all-items regional price parity for Idaho (95.5 against a national average of 100), that is $62,995 at national average prices. BEA publishes regional price parity at state level; there is no county-level figure.
What is the unemployment rate in Madison County, Idaho?
3.7% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).
What is the GDP of Madison County, Idaho?
$2B (U.S. Bureau of Economic Analysis, CAGDP2).
