Walton County, Georgia
Demographics & Population
Census Bureau American Community Survey 2020-2024 · 5-Year Estimates
Household Income
Population Profile
Educational Attainment
Employment Overview
- Income near the national median: Median household income tracks the national median, indicating a broad-based consumer market.
- Talent gap: Bachelor's-or-higher attainment trails the national average by 11.2 pts, relevant for advanced-services attraction strategy.
Economy & Industry
Bureau of Labor Statistics QCEW · Bureau of Economic Analysis
- Largest private-sector industry: Construction employs 3,721 workers (18.3% of tracked sectors), at an average wage of $78,727. Every industry figure on this page is private sector; government employs a further 4,110 and is counted separately.
- Economic scale: Regional GDP of $4.3B (2024).
- Wage stratification: Construction averages $78,727 while Accommodation and Food Services averages $21,233, a 3.7x spread in the same local economy, with implications for workforce development and talent strategy.
EP customers get year-over-year deltas, WARN notices, and SEC filings for every sector tracked above, surfaced as proactive alerts, not after-the-fact news.
Industry Concentration
Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.
Cluster Depth
Attraction Opportunities
- Top specialization: Heavy and Civil Engineering Construction concentrates at 7.32x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
- Cluster depth: 9 sub-sectors register LQ ≥ 1.5, but 63.6% of the employment across them depends on one source of demand: construction and real estate cycle. Read the count as depth within that single demand base rather than as spread across separate ones.
- Attraction whitespace: 3 sub-sectors register LQ < 0.5 with at least 50 employed, candidates for diversification or recruitment depending on labor-market fit.
Housing & Affordability
Census ACS · HUD Fair Market Rents FY2026
Housing Overview
for rent or sale
HUD Fair Market Rents
- In line with national: Home value to income ratio of 4.0x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
- High home ownership: 79.3% owner-occupied; rental supply may be tight for incoming workers.
- Rent affordability gap: None of the 5 HUD Fair Market Rent bedroom sizes sit below what a household on the median renter income of $44,800 can pay without cost burden (~$1,120/mo), and 47.9% of renter households are already cost-burdened, 26.1% severely so; workforce housing cost burden warrants attention.
Workforce Pipeline
Labor force readiness, commuting, and workforce composition
Labor Market Overview
Education & Talent Pipeline
Aging Workforce
Workforce by Occupation
- Healthy participation: 63% labor force participation reflects a steady, available local workforce.
- Talent pipeline: no college, university, or technical school is located in Walton County per the IPEDS institutional directory, so any training pipeline serving it runs through institutions outside the county.
AI Insights
Sample output. Pulse AI analysis draws on 9 federal data sources.
Walton County shows strong potential for heavy and civil engineering construction attraction, with a 7.32x concentration and 1,457 jobs in this sub-sector. It ranks in the top decile nationally.
Most of the employment across the concentrated sub-sectors traces back to a single source of demand. Construction and real estate cycle accounts for 63.6% of it, with specialty trade contractors the largest single sub-sector at 36.8%. Recruitment that widens the demand base changes that exposure; recruitment inside the same base deepens it.
Industry Shift Analysis
Prospect Match Scores
Take it further
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Schedule a DemoData Sources
Updated from official federal government data.
American Community Survey figures on this page are 2020-2024 five-year averages rather than single-year counts. A five-year estimate pools 60 months of survey responses, so each value describes the period as a whole.
Frequently Asked Questions
Key economic and demographic figures for Walton County, Georgia, from federal data sources.
What is the population of Walton County, Georgia?
103,313 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the median household income in Walton County, Georgia?
$84,945 in nominal dollars (U.S. Census Bureau, ACS 5-Year Estimates). Adjusted for local prices using the BEA all-items regional price parity for Atlanta-Sandy Springs-Roswell, GA (100.1 against a national average of 100), that is $84,860 at national average prices. BEA publishes regional price parity at metro level; there is no county-level figure.
What is the unemployment rate in Walton County, Georgia?
3.2% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).
What is the GDP of Walton County, Georgia?
$4.3B (U.S. Bureau of Economic Analysis, CAGDP2).
