ExecutivePulse
Official Federal Data

Upson County, Georgia

Thomaston, GA · Population 28,029
9 Sources Updated September 10, 2026
$55,429 up from the baseline named below
Median Income (nominal) vs 2019
$80,734 national
3.4%
Unemployment
4.3% national
$976M up from the baseline named below
GDP (nominal) real change vs 2023
15.5% up from the baseline named below
Bachelor's+ vs 2019
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household (nominal)
$55,429 up from 2019 vs 2019
Per Capita
$31,521 up from 2019 vs 2019
Mean Household
$78,039 up from 2019 vs 2019
Median Household (cost-of-living adjusted)
$57,559 state RPP 96.3
Poverty Rate
19.3% down from 2019 vs 2019
Median Income Comparison
Upson County$55,429
Georgia$77,353
National$80,734
Upson County is $21,924 (28.3%) below the Georgia median.
Cost-of-living adjustment uses the BEA all-items regional price parity for Georgia, 96.3 against a national average of 100 (2024). BEA publishes regional price parity at state and metropolitan level only; there is no county figure, so the state index stands in for Upson County and the adjusted median is an approximation. Per capita and mean household income above are nominal and carry no adjustment.

Population Profile

Source: Census Bureau ACS 2020-2024 · Table B01001, B02001, B03003
65+: 18.6% (5,215 residents) 55-64: 14.1% (3,941 residents) 35-54: 23.3% (6,532 residents) 18-34: 21.2% (5,944 residents) Under 18: 22.8% (6,397 residents) 41 Median Age
CohortsShare of total population
Under 18 · 22.8%
18-34 · 21.2%
35-54 · 23.3%
55-64 · 14.1%
65+ · 18.6%
Race & Ethnicity
White67.8%
Black or African American25.8%
Two or More Races5.1%
Some Other Race0.7%
Native Hawaiian and Other Pacific Islander0.3%
Asian0.2%
American Indian and Alaska Native0.1%
Hispanic or Latino(any race)2.7%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
85.7%
High School+
National: 89.6%
down from national 3.9 pts vs national
15.5%
Bachelor's+
National: 35.7%
down from national 20.2 pts vs national
5.5%
Graduate+
National: 14.1%
down from national 8.6 pts vs national

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
28,029
Population
12,229
Labor Force
Employed
11,753
Unemployment Rate BLS LAUS 2025 annual
3.4%
Mean Commute
26.3 min
Work From Home vs 15.1% national
3.1%
Labor Force and Employed are ACS 5-Year survey estimates; the Unemployment Rate above comes from BLS LAUS, a separate monthly survey with its own methodology. The two won't reconcile by subtracting one from the other.
Key Takeaways
  • Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
  • Below the state median: Median household income runs $21,924 (28.3%) under the Georgia median, so statewide income averages overstate local household buying power.
  • Cost of living stretches income further: Local prices run 3.7% below the national average, so the nominal median of $55,429 is worth $57,559 at national average prices. BEA publishes price parity at state level, not county level.
  • Elevated poverty: At 19.3%, the rate is in economically distressed territory and supports federal funding narratives (CDFI, NMTC, EDA).
  • Talent gap: Bachelor's-or-higher attainment trails the national average by 20.2 pts, relevant for advanced-services attraction strategy.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$976M up from 2023 +5.8% vs 2023
Gross Domestic Product · 2024
+5.8% real (inflation-adjusted) · +8.5% nominal · 2023 to 2024
Source: Bureau of Economic Analysis · level and nominal change from CAGDP2 (current dollars); real change from CAGDP9 (chained 2017 dollars), both all-industry total. The two series agree in 2017, the chain reference year, and diverge by the amount of price change since.
96.3
Cost of Living · state · Below Avg

Top Private-Sector Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual · Private sector only, with government shown below
Top private-sector industries by employment in Upson County, Georgia, with employment, share of top sectors, and average wage. Government employment is excluded and reported separately below the table.
IndustryEmploymentShare of Top 10Avg Wage
1Retail Trade
1,016 25.3%
$30,721
2Manufacturing
950 23.7%
$59,265
3Accommodation and Food Services
818 20.4%
$19,121
4Other Services (except Public Administration)
425 10.6%
$74,742
5Construction
268 6.7%
$75,235
6Finance and Insurance
154 3.8%
$78,971
7Administrative and Support and Waste Management
135 3.4%
$36,851
8Professional, Scientific, and Technical Services
121 3.0%
$64,941
9Transportation and Warehousing
65 1.6%
$50,198
10Utilities
58 1.4%
$68,132
Government employment · context only
1,482

Public-sector jobs are not in the table above and are not part of any share or location quotient on this page. Both are measured on the private economy only, 5,760 private jobs in 2025: every location quotient divides by that total, and the Share of Top 10 column divides by the 10 sectors listed above. Private employment is the standard basis for measuring industry concentration because government employment mostly serves the resident population rather than an outside market. Nothing on this card is expected to add up with the government figure.

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Key Takeaways
  • Largest private-sector industry: Retail Trade employs 1,016 workers (25.3% of tracked sectors), at an average wage of $30,721. Every industry figure on this page is private sector; government employs a further 1,482 and is counted separately.
  • Economic scale: Regional GDP of $976M (2024).
  • Wage stratification: Finance and Insurance averages $78,971 while Accommodation and Food Services averages $19,121, a 4.1x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Chart source: BLS QCEW · broad NAICS supersector · private sector · Location Quotient vs. national private-sector employment share. The same supersector axes appear on every profile, so the shape can be compared across counties.
Concentrated Industries
List source: BLS QCEW · 3-digit NAICS sub-sector · private sector · Location Quotient vs. national private-sector employment share.
Same source and same private-sector basis as the Top Industries table above. These sit at a finer level than the chart's supersector axes, so the two sets of values are not directly comparable. The sub-sector view surfaces specialization the supersector view masks, such as Textile Mills here.
Textile Mills
71.73x
252
Wood Product Manufacturing
10.01x
174
Repair and Maintenance
4.72x
298
General Merchandise Retailers
2.80x
391
Utilities
2.23x
58
Nursing and Residential Care Facilities
1.94x
287
Private Households
1.91x
17
Heavy and Civil Engineering Construction
1.60x
82
Telecommunications
1.56x
40
Food Services and Drinking Places
1.50x
793

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Concentrated Sub-Sectors
10 sub-sectors at LQ ≥ 1.5
Largest grouping among them is Accommodation & Food Services Cluster at 33.2% of the employment across all of them, which signals supply-chain fit for site selectors
2,392
Employment in the sub-sectors listed
71.73x
Peak sub-sector LQ
Sub-Sector Detail
Textile Mills
71.73x 252
Wood Product Manufacturing
10.01x 174
Repair and Maintenance
4.72x 298
General Merchandise Retailers
2.80x 391
Utilities
2.23x 58
Nursing and Residential Care Facilities
1.94x 287
Private Households
1.91x 17
Heavy and Civil Engineering Construction
1.60x 82
Telecommunications
1.56x 40
Food Services and Drinking Places
1.50x 793

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, screened against local siting constraints. Source: BLS QCEW
0.26x
Professional, Scientific, and Technical Services
121 employed
Screened on industrial power cost, rail-truck intermodal access, land base. Industrial electricity in Georgia costs 7.81¢/kWh against 8.62¢/kWh nationally (2025). Georgia has 11 rail-truck intermodal terminals, the nearest 49 miles from the county. Land area 323 sq mi, larger than 14% of US counties. Sources: EIA, BTS NTAD, Census Gazetteer.
Key Takeaways
  • Top specialization: Textile Mills concentrates at 71.73x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
  • Cluster depth: 10 sub-sectors register LQ ≥ 1.5, and no single source of demand accounts for more than 33.2% of the employment across them, the largest being visitor economy. Demand reaches this base from more than one market rather than from a single one.
Source: BLS QCEW sub-sector Location Quotients.
Upson County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064, B25004
$168,700 up from the baseline named below
Median Home Value vs 2019
$849 up from the baseline named below
Rent/Mo vs 2019
61% down from the baseline named below
Owner-Occ vs 2019
14.8% down from the baseline named below
Vacancy vs 2019
1.6% available
for rent or sale
3.0x
Home Value to Income Ratio
vs. ~4.1x national average

HUD Fair Market Rents

HUD publishes these by FMR area, which may cover more than one county · Source: HUD · Fair Market Rents FY2026 · Affordability threshold and renter cost burden from Census ACS B25119, B25070
Studio
$828/mo
1 Bedroom
$888/mo
2 Bedroom
$973/mo
3 Bedroom
$1,283/mo
4 Bedroom
$1,288/mo
30% of monthly median renter household income (~$683/mo, from a renter median of $27,311) · rents above this line are typically considered cost-burdened.
Measured: 45.6% of renter households already pay 30% or more of income on rent, and 30.1% pay 50% or more.
Key Takeaways
  • In line with national: Home value to income ratio of 3.0x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
  • Elevated vacancy: 14.8% of housing units are vacant, above the Georgia rate of 10.3%, and down from 16.5% in 2019.
  • Vacancy composition: the largest vacancy category is other vacant at 81.8% of vacant units, with seasonal and recreational use at 2.7%.
  • Genuinely available supply: units listed for rent or for sale are 10.5% of the vacant stock, or 1.6% of all housing units against the 14.8% headline vacancy rate. Absorbable supply for an incoming employer is thin, and the gap between the two is the redevelopment and conversion opportunity.
  • Rent affordability gap: None of the 5 HUD Fair Market Rent bedroom sizes sit below what a household on the median renter income of $27,311 can pay without cost burden (~$683/mo), and 45.6% of renter households are already cost-burdened, 30.1% severely so; workforce housing cost burden warrants attention.
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23001, B23025, B08303, B08301
16,417 up from the baseline named below
Working Age (18-64) vs 2019
Mean Commute
26.3 min
Work From Home vs 15.1% national
3.1%
Prime-Age Employed (25-54)
75.3%
of prime-age population
Prime-age rate numerator is civilian employed (B23001); the denominator is total population aged 25-54 (B01001), which also includes armed forces.
Labor force participation rate: 54.7%, the labor force as a share of the population aged 16 and over (ACS B23025) 55% Participation
of population age 16 and over (22,412)
up from 2019 vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003
Bachelor's+
15.5% up from 2019 vs 2019
HS Diploma+
85.7% up from 2019 vs 2019
Institutions in Upson County
The IPEDS institutional directory lists no college, university, or technical school located in Upson County. Any training pipeline serving this county runs through institutions outside it, which this page does not aggregate.

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
24%
55-64 of working-age population (18-64)
Same cohort is 14.1% of total population, the basis used in the Demographics cohort chart.
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
29.4%
Service
17.2%
Sales & Office
22%
Construction / Maint.
12.1%
Production / Transport
19.3%
Bars are drawn on a 0% to 40% axis, so bar length is proportional to actual share. Labels give each group's share of 11,753 employed workers.
Key Takeaways
  • Succession risk is real: 24% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
  • Low participation: 54.7% labor force participation against a labor force that grew 12.6% between 2019 and 2024, so workforce development programs may unlock additional supply.
  • Talent pipeline: no college, university, or technical school is located in Upson County per the IPEDS institutional directory, so any training pipeline serving it runs through institutions outside the county.
Source: ACS workforce data and College Scorecard.

AI Insights

Sample output. Pulse AI analysis draws on 9 federal data sources.

Sample AI Insight

Upson County shows strong potential for textile mills attraction, with a 71.73x concentration and 252 jobs in this sub-sector. It ranks in the top decile nationally. Near-term succession risk is elevated, with 24% of the working-age population within 10 years of retirement age.

The concentrated base spans textile mills, wood product manufacturing, and repair and maintenance, and no single source of demand accounts for more than 33.2% of the employment across them, the largest being visitor economy. Supply-chain recruitment has more than one demand base to work from.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS2025 annual
BEA Regional GDP2024
BEA Regional Price Parity2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026

American Community Survey figures on this page are 2020-2024 five-year averages rather than single-year counts. A five-year estimate pools 60 months of survey responses, so each value describes the period as a whole.

Frequently Asked Questions

Key economic and demographic figures for Upson County, Georgia, from federal data sources.

What is the population of Upson County, Georgia?

28,029 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Upson County, Georgia?

$55,429 in nominal dollars (U.S. Census Bureau, ACS 5-Year Estimates). Adjusted for local prices using the BEA all-items regional price parity for Georgia (96.3 against a national average of 100), that is $57,559 at national average prices. BEA publishes regional price parity at state level; there is no county-level figure.

What is the unemployment rate in Upson County, Georgia?

3.4% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Upson County, Georgia?

$976M (U.S. Bureau of Economic Analysis, CAGDP2).