Official Federal Data
Gwinnett County, Georgia
Atlanta-Sandy Springs-Roswell, GA · Population 979,864
10 Sources
Updated September 10, 2026
$87,890 up from the baseline named below
Median Income (nominal) vs 2019
$80,734 national
3.2% up from the baseline named below
Unemployment vs 2024
4.3% national
$72.4B up from the baseline named below
GDP (nominal) real change vs 2023
39% up from the baseline named below
Bachelor's+ vs 2019
35.7% national
Demographics & Population
Census Bureau American Community Survey 2020-2024 · 5-Year Estimates
Household Income
Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household (nominal)
$87,890 up from 2019 vs 2019
Per Capita
$38,906 up from 2019 vs 2019
Mean Household
$113,877 up from 2019 vs 2019
Median Household (cost-of-living adjusted)
$87,802 metro RPP 100.1
Poverty Rate
10.8% up from 2019 vs 2019
Median Income Comparison
Gwinnett County$87,890
Georgia$77,353
National$80,734
Cost-of-living adjustment uses the BEA all-items regional price parity for Atlanta-Sandy Springs-Roswell, GA, 100.1 against a national average of 100 (2024). BEA publishes regional price parity at state and metropolitan level only; there is no county figure, so the metro index stands in for Gwinnett County and the adjusted median is an approximation. Per capita and mean household income above are nominal and carry no adjustment.
Population Profile
Source: Census Bureau ACS 2020-2024 · Table B01001, B02001, B03003
CohortsShare of total population
Under 18 · 26%
18-34 · 22.5%
35-54 · 28.3%
55-64 · 11.9%
65+ · 11.3%
Race & Ethnicity
Hispanic or Latino is an ethnic category and overlaps with the race categories above.
Educational Attainment
Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
87.9%
High School+
National: 89.6%
down from national 1.7 pts vs national
39%
Bachelor's+
National: 35.7%
up from national +3.3 pts vs national
13.9%
Graduate+
National: 14.1%
down from national 0.2 pts vs national
Employment Overview
Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
979,864
Population
518,602
Labor Force
Employed
496,754
Unemployment Rate BLS LAUS 2025 annual
3.2% up from 2024 +0.1 pts vs 2024
Mean Commute 6 min above national avg
32.8 min
Work From Home vs 15.1% national
18.4%
Labor Force and Employed are ACS 5-Year survey estimates; the Unemployment Rate above comes from BLS LAUS, a separate monthly survey with its own methodology. The two won't reconcile by subtracting one from the other.
Key Takeaways
- Income premium: Households earn well above the national median, supporting strong retail and housing markets.
- Broadly in line with U.S. norms across income, poverty, and education.
Economy & Industry
Bureau of Labor Statistics QCEW · Bureau of Economic Analysis
$72.4B up from 2023 +2.5% vs 2023
Gross Domestic Product · 2024
+2.5% real (inflation-adjusted)
·
+5.3% nominal
· 2023 to 2024
Source: Bureau of Economic Analysis · level and nominal change from CAGDP2 (current dollars); real change from CAGDP9 (chained 2017 dollars), both all-industry total. The two series agree in 2017, the chain reference year, and diverge by the amount of price change since.
100.1
Cost of Living · metro · Above Avg
Key Takeaways
- Largest private-sector industry: Retail Trade employs 47,787 workers (15.9% of tracked sectors), at an average wage of $43,831. Every industry figure on this page is private sector; government employs a further 41,965 and is counted separately.
- Economic scale: Regional GDP of $72.4B (2024).
- Wage stratification: Professional, Scientific, and Technical Services averages $104,687 while Accommodation and Food Services averages $25,770, a 4.1x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
Seeing a change here?
Get Deeper Trends
EP customers get year-over-year deltas, WARN notices, and SEC filings for every sector tracked above, surfaced as proactive alerts, not after-the-fact news.
Industry Concentration
Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.
Cluster Depth
Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Concentrated Sub-Sectors
7 sub-sectors at LQ ≥ 1.5
Largest grouping among them is Wholesale Trade Cluster at 60.2% of the employment across all of them, which signals supply-chain fit for site selectors
44,084
Employment in the sub-sectors listed
2.75x
Peak sub-sector LQ
Sub-Sector Detail
Wholesale Trade Agents and Brokers
2.75x 3,520
Merchant Wholesalers, Durable Goods
2.60x 23,017
Printing and Related Support Activities
1.99x 1,844
Rental and Leasing Services
1.86x 2,770
Textile Product Mills
1.85x 465
Furniture, Home Furnishings, and Other Retailers
1.84x 3,819
Motor Vehicle and Parts Dealers
1.63x 8,649
Attraction Opportunities
LQ < 0.5 with ≥ 50 employed, screened against local siting constraints. Source: BLS QCEW
0.07x
Animal Production and Aquaculture
50 employed
0.10x
Crop Production
143 employed
0.14x
Transportation Equipment Manufacturing
664 employed
0.20x
Petroleum and Coal Products Manufacturing
58 employed
Screened on industrial power cost, rail-truck intermodal access, land base.
Industrial electricity in Georgia costs 7.81¢/kWh against 8.62¢/kWh nationally (2025).
Georgia has 11 rail-truck intermodal terminals, the nearest 24 miles from the county.
Land area 431 sq mi, larger than 27% of US counties.
Sources: EIA, BTS NTAD, Census Gazetteer.
Key Takeaways
- Top specialization: Wholesale Trade Agents and Brokers concentrates at 2.75x the national norm.
- Cluster depth: 7 sub-sectors register LQ ≥ 1.5, but 60.2% of the employment across them depends on one source of demand: freight and distribution. Read the count as depth within that single demand base rather than as spread across separate ones.
- Attraction whitespace: 4 sub-sectors register LQ < 0.5 with at least 50 employed, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Housing & Affordability
Census ACS · HUD Fair Market Rents FY2026
Housing Overview
Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064, B25004
$380,900 up from the baseline named below
Median Home Value vs 2019
$1,810 up from the baseline named below
Rent/Mo vs 2019
66.3% unchanged from the baseline named below
Owner-Occ vs 2019
4.1% down from the baseline named below
Vacancy vs 2019
2.2% available
for rent or sale
for rent or sale
4.3x
Home Value to Income Ratio
vs. ~4.1x national average
HUD Fair Market Rents
HUD publishes these by FMR area, which may cover more than one county · Source: HUD · Fair Market Rents FY2026 · Affordability threshold and renter cost burden from Census ACS B25119, B25070
Studio
$1,585/mo
1 Bedroom
$1,660/mo
2 Bedroom
$1,820/mo
3 Bedroom
$2,182/mo
4 Bedroom
$2,605/mo
30% of monthly median renter household income (~$1,512/mo, from a renter median of $60,473) · rents above this line are typically considered cost-burdened.
Measured: 58.8% of renter households already pay 30% or more of income on rent, and 30% pay 50% or more.
Key Takeaways
- In line with national: Home value to income ratio of 4.3x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
- Rent affordability gap: None of the 5 HUD Fair Market Rent bedroom sizes sit below what a household on the median renter income of $60,473 can pay without cost burden (~$1,512/mo), and 58.8% of renter households are already cost-burdened, 30% severely so; workforce housing cost burden warrants attention.
Source: Census ACS housing tables + HUD Fair Market Rents.
Workforce Pipeline
Labor force readiness, commuting, and workforce composition
Labor Market Overview
Source: Census ACS 2020-2024 · Tables B01001, B23001, B23025, B08303, B08301
613,916 up from the baseline named below
Working Age (18-64) vs 2019
Mean Commute 6 min above national avg
32.8 min
Work From Home vs 15.1% national
18.4%
Prime-Age Employed (25-54)
82.6%
of prime-age population
Prime-age rate numerator is civilian employed (B23001); the denominator is total population aged 25-54 (B01001), which also includes armed forces.
of population age 16 and over (757,103)
unchanged from 2019 vs 2019
Education & Talent Pipeline
Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
39% up from 2019 vs 2019
HS Diploma+
87.9% up from 2019 vs 2019
Institutions in Gwinnett County
Largest 6 of 8 by credentials awarded, in Gwinnett County
Credentials awarded in Gwinnett County
5,246/yr
3,460/yr
1,265/yr
278/yr
89/yr
87/yr
67/yr
Aging Workforce
Source: Census Bureau ACS · Derived from age & employment tables
19%
55-64 of working-age population (18-64)
Same cohort is 11.9% of total population, the basis used in the Demographics cohort chart.
Workforce by Occupation
Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
41.6%
Service
15.5%
Sales & Office
19.9%
Construction / Maint.
9.6%
Production / Transport
13.3%
Bars are drawn on a 0% to 60% axis, so bar length is proportional to actual share. Labels give each group's share of 496,754 employed workers.
Key Takeaways
- Healthy participation: 68.6% labor force participation reflects a steady, available local workforce.
- Talent pipeline: the 6 largest of 8 institutions in Gwinnett County award 5,246 credentials a year. Employers drawing from a wider labor shed should read this alongside institutions outside the county, which this page does not aggregate.
Source: ACS workforce data and College Scorecard.
AI Insights
Sample output. Pulse AI analysis draws on 10 federal data sources.
Sample AI Insight
Gwinnett County shows emerging potential for wholesale trade agents and brokers attraction, with a 2.75x concentration and 3,520 jobs in this sub-sector.
Most of the employment across the concentrated sub-sectors traces back to a single source of demand. Freight and distribution accounts for 60.2% of it, with merchant wholesalers, durable goods the largest single sub-sector at 52.2%. Recruitment that widens the demand base changes that exposure; recruitment inside the same base deepens it.
Industry Shift Analysis
Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100
Prospect Match Scores
Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example
Take it further
AI Insights: Built into ExecutivePulse. Continuous analysis tied to your own pipeline: industry-shift signals, prospect matches, retention prompts.
Managed Services: Prefer to hand it off? Our team delivers the analysis and consulting for you.
Schedule a DemoAvailable as premium offerings.
Data Sources
Updated from official federal government data.
Census ACS 5-Year2024
BLS QCEW2024 annual
BLS LAUS2025 annual
BEA Regional GDP2024
BEA Regional Price Parity2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23
American Community Survey figures on this page are 2020-2024 five-year averages rather than single-year counts. A five-year estimate pools 60 months of survey responses, so each value describes the period as a whole.
Frequently Asked Questions
Key economic and demographic figures for Gwinnett County, Georgia, from federal data sources.
What is the population of Gwinnett County, Georgia?
979,864 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the median household income in Gwinnett County, Georgia?
$87,890 in nominal dollars (U.S. Census Bureau, ACS 5-Year Estimates). Adjusted for local prices using the BEA all-items regional price parity for Atlanta-Sandy Springs-Roswell, GA (100.1 against a national average of 100), that is $87,802 at national average prices. BEA publishes regional price parity at metro level; there is no county-level figure.
What is the unemployment rate in Gwinnett County, Georgia?
3.2% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).
What is the GDP of Gwinnett County, Georgia?
$72.4B (U.S. Bureau of Economic Analysis, CAGDP2).
Gwinnett County, GA: Public data. Imagine the full platform.
Get a Demo →