DeKalb County, Georgia
Demographics & Population
Census Bureau American Community Survey 2020-2024 · 5-Year Estimates
Household Income
Population Profile
Educational Attainment
Employment Overview
- Income near the national median: Median household income tracks the national median, indicating a broad-based consumer market.
- Talent advantage: Bachelor's-or-higher attainment exceeds the national average by 11.7 pts, supports knowledge-economy and tech attraction.
Economy & Industry
Bureau of Labor Statistics QCEW · Bureau of Economic Analysis
- Largest private-sector industry: Health Care and Social Assistance employs 51,230 workers (22.8% of tracked sectors), at an average wage of $72,144. Every industry figure on this page is private sector; government employs a further 46,059 and is counted separately.
- Economic scale: Regional GDP of $59.3B (2024).
- Wage stratification: Educational Services averages $126,009 while Accommodation and Food Services averages $29,632, a 4.3x spread in the same local economy, with implications for workforce development and talent strategy.
EP customers get year-over-year deltas, WARN notices, and SEC filings for every sector tracked above, surfaced as proactive alerts, not after-the-fact news.
Industry Concentration
Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.
Cluster Depth
Attraction Opportunities
- Top specialization: Educational Services concentrates at 3.57x the national norm, strong concentration that anchors the local economy and supports supply-chain attraction strategy.
- Cluster depth: 7 sub-sectors register LQ ≥ 1.5, and no single source of demand accounts for more than 33.2% of the employment across them, the largest being education economy. Demand reaches this base from more than one market rather than from a single one.
- Attraction whitespace: 6 sub-sectors register LQ < 0.5 with at least 50 employed, candidates for diversification or recruitment depending on labor-market fit.
Housing & Affordability
Census ACS · HUD Fair Market Rents FY2026
Housing Overview
for rent or sale
HUD Fair Market Rents
- In line with national: Home value to income ratio of 4.4x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
- Elevated vacancy: 13.2% of housing units are vacant, above the Georgia rate of 10.3%, and up from 9.4% in 2019.
- Vacancy composition: the largest vacancy category is other vacant at 44.6% of vacant units, with seasonal and recreational use at 2.9%.
- Genuinely available supply: units listed for rent or for sale are 40.6% of the vacant stock, or 5.4% of all housing units against the 13.2% headline vacancy rate. That is the figure to plan an incoming employer's housing against, and the gap between the two is the redevelopment and conversion opportunity.
- Rent affordability gap: None of the 5 HUD Fair Market Rent bedroom sizes sit below what a household on the median renter income of $54,357 can pay without cost burden (~$1,359/mo), and 55.6% of renter households are already cost-burdened, 29.9% severely so; workforce housing cost burden warrants attention.
Workforce Pipeline
Labor force readiness, commuting, and workforce composition
Labor Market Overview
Education & Talent Pipeline
Aging Workforce
Workforce by Occupation
- Healthy participation: 68.3% labor force participation reflects a steady, available local workforce.
- Talent pipeline: the 6 largest of 12 institutions in DeKalb County award 8,824 credentials a year. Employers drawing from a wider labor shed should read this alongside institutions outside the county, which this page does not aggregate.
AI Insights
Sample output. Pulse AI analysis draws on 10 federal data sources.
DeKalb County shows meaningful potential for educational services attraction, with a 3.57x concentration and 23,169 jobs in this sub-sector.
The concentrated base spans educational services, telecommunications, and insurance carriers and related activities, and no single source of demand accounts for more than 33.2% of the employment across them, the largest being education economy. Supply-chain recruitment has more than one demand base to work from.
Industry Shift Analysis
Prospect Match Scores
Take it further
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Schedule a DemoData Sources
Updated from official federal government data.
American Community Survey figures on this page are 2020-2024 five-year averages rather than single-year counts. A five-year estimate pools 60 months of survey responses, so each value describes the period as a whole.
Frequently Asked Questions
Key economic and demographic figures for DeKalb County, Georgia, from federal data sources.
What is the population of DeKalb County, Georgia?
765,351 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the median household income in DeKalb County, Georgia?
$80,644 in nominal dollars (U.S. Census Bureau, ACS 5-Year Estimates). Adjusted for local prices using the BEA all-items regional price parity for Atlanta-Sandy Springs-Roswell, GA (100.1 against a national average of 100), that is $80,563 at national average prices. BEA publishes regional price parity at metro level; there is no county-level figure.
What is the unemployment rate in DeKalb County, Georgia?
3.6% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).
What is the GDP of DeKalb County, Georgia?
$59.3B (U.S. Bureau of Economic Analysis, CAGDP2).
