ExecutivePulse
Official Federal Data

Bayfield County, Wisconsin

Population 16,575
9 Sources Updated September 10, 2026
$71,151 up from the baseline named below
Median Income (nominal) vs 2019
$80,734 national
4.6% up from the baseline named below
Unemployment vs 2024
4.3% national
$587M up from the baseline named below
GDP (nominal) real change vs 2023
35% up from the baseline named below
Bachelor's+ vs 2019
35.7% national
Small population: 16,575 residents. These figures come from the U.S. Census Bureau’s American Community Survey 5-year estimates, which carry a wide margin of error for places under 20,000 people. Read each value as an approximate range, and treat year-over-year changes as indicative rather than exact. A small shift can reflect survey sampling, not a real change on the ground.

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household (nominal)
$71,151 up from 2019 vs 2019
Per Capita
$41,199 up from 2019 vs 2019
Mean Household
$89,755 up from 2019 vs 2019
Median Household (cost-of-living adjusted)
$75,612 state RPP 94.1
Poverty Rate
9.8% down from 2019 vs 2019approx.
Median Income Comparison
Bayfield County$71,151
Wisconsin$77,485
National$80,734
Bayfield County is $6,334 (8.2%) below the Wisconsin median.
Cost-of-living adjustment uses the BEA all-items regional price parity for Wisconsin, 94.1 against a national average of 100 (2024). BEA publishes regional price parity at state and metropolitan level only; there is no county figure, so the state index stands in for Bayfield County and the adjusted median is an approximation. Per capita and mean household income above are nominal and carry no adjustment.

Population Profile

Source: Census Bureau ACS 2020-2024 · Table B01001, B02001, B03003
65+: 31.3% (5,185 residents) 55-64: 18.1% (3,006 residents) 35-54: 20.9% (3,467 residents) 18-34: 13.3% (2,210 residents) Under 18: 16.3% (2,707 residents) 55 Median Age
CohortsShare of total population
Under 18 · 16.3%
18-34 · 13.3%
35-54 · 20.9%
55-64 · 18.1%
65+ · 31.3%
Race & Ethnicity
White84.1%
American Indian and Alaska Native7.8%
Two or More Races6.4%
Black or African American0.8%
Asian0.6%
Some Other Race0.4%
Native Hawaiian and Other Pacific Islander0%
Hispanic or Latino(any race)2.1%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
96%
High School+
National: 89.6%
up from national +6.4 pts vs national
35%
Bachelor's+
National: 35.7%
down from national 0.7 pts vs national
13.2%
Graduate+
National: 14.1%
down from national 0.9 pts vs national

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
16,575
Population
7,496
Labor Force
Employed
7,227
Unemployment Rate BLS LAUS 2025 annual
4.6% up from 2024 +0.5 pts vs 2024
Mean Commute 3 min below national avg
23.3 min
Work From Home vs 15.1% national
13.4%
Labor Force and Employed are ACS 5-Year survey estimates; the Unemployment Rate above comes from BLS LAUS, a separate monthly survey with its own methodology. The two won't reconcile by subtracting one from the other.
Key Takeaways
  • Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
  • Below the state median: Median household income runs $6,334 (8.2%) under the Wisconsin median, so statewide income averages overstate local household buying power.
  • Cost of living stretches income further: Local prices run 5.9% below the national average, so the nominal median of $71,151 is worth $75,612 at national average prices. BEA publishes price parity at state level, not county level.
  • Aging population: Median age of 55 is materially above the U.S. norm; succession planning and senior-services demand are real factors.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$587M up from 2023 +1% vs 2023
Gross Domestic Product · 2024
+1% real (inflation-adjusted) · +4.2% nominal · 2023 to 2024
Source: Bureau of Economic Analysis · level and nominal change from CAGDP2 (current dollars); real change from CAGDP9 (chained 2017 dollars), both all-industry total. The two series agree in 2017, the chain reference year, and diverge by the amount of price change since.
94.1
Cost of Living · state · Below Avg

Top Private-Sector Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2024 Annual · Private sector only, with government shown below · 2025 is available but itemises 3 of the broad sectors against 7 for 2024, so the fuller year is shown
Top private-sector industries by employment in Bayfield County, Wisconsin, with employment, share of top sectors, and average wage. Government employment is excluded and reported separately below the table.
IndustryEmploymentShare of Top 10Avg Wage
1Accommodation and Food Services
717 33.8%
$20,586
2Retail Trade
393 18.5%
$30,188
3Construction
332 15.6%
$80,719
4Manufacturing
216 10.2%
$44,960
5Arts, Entertainment, and Recreation
161 7.6%
$29,422
6Agriculture, Forestry, Fishing and Hunting
77 3.6%
$42,331
7Other Services (except Public Administration)
70 3.3%
$34,830
8Information
69 3.3%
$93,478
9Finance and Insurance
56 2.6%
$85,714
10Real Estate and Rental and Leasing
31 1.5%
$35,910
Government employment · context only
1,588

Public-sector jobs are not in the table above and are not part of any share or location quotient on this page. Both are measured on the private economy only, 2,606 private jobs in 2024: every location quotient divides by that total, and the Share of Top 10 column divides by the 10 sectors listed above. Private employment is the standard basis for measuring industry concentration because government employment mostly serves the resident population rather than an outside market. Nothing on this card is expected to add up with the government figure.

Track industry shifts with AI

ExecutivePulse monitors WARN notices, BLS changes, and SEC filings for your top employers.

Learn More
Key Takeaways
  • Largest private-sector industry: Accommodation and Food Services employs 717 workers (33.8% of tracked sectors), at an average wage of $20,586. Every industry figure on this page is private sector; government employs a further 1,588 and is counted separately.
  • Economic scale: Regional GDP of $587M (2024).
  • Wage stratification: Information averages $93,478 while Accommodation and Food Services averages $20,586, a 4.5x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
Seeing a change here?

EP customers get year-over-year deltas, WARN notices, and SEC filings for every sector tracked above, surfaced as proactive alerts, not after-the-fact news.

Get Deeper Trends

Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Chart source: BLS QCEW · broad NAICS supersector · private sector · Location Quotient vs. national private-sector employment share. The same supersector axes appear on every profile, so the shape can be compared across counties.
Concentrated Industries
List source: BLS QCEW · 3-digit NAICS sub-sector · private sector · Location Quotient vs. national private-sector employment share.
Same source and same private-sector basis as the Top Industries table above. These sit at a finer level than the chart's supersector axes, so the two sets of values are not directly comparable. The sub-sector view surfaces specialization the supersector view masks, such as Forestry and Logging here.
Forestry and Logging
12.94x
12
Accommodation
8.06x
303
Telecommunications
5.43x
66
Crop Production
5.26x
56
Gasoline Stations and Fuel Dealers
3.70x
76
Amusement, Gambling, and Recreation Industries
3.40x
124
Machinery Manufacturing
2.99x
65
Building Material and Garden Supply Retailers
2.68x
73
Specialty Trade Contractors
2.39x
242
Beverage and Tobacco Product Manufacturing
2.13x
14
Transit and Ground Passenger Transportation
2.06x
22
Food Services and Drinking Places
1.73x
414
Food and Beverage Retailers
1.63x
103
Nursing and Residential Care Facilities
1.54x
100

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Concentrated Sub-Sectors
14 sub-sectors at LQ ≥ 1.5
Largest grouping among them is Accommodation & Food Services Cluster at 42.9% of the employment across all of them, which signals supply-chain fit for site selectors
1,031
Employment in the sub-sectors listed
12.94x
Peak sub-sector LQ
Sub-Sector Detail, Highest 10 By LQ
Forestry and Logging
12.94x 12
Accommodation
8.06x 303
Telecommunications
5.43x 66
Crop Production
5.26x 56
Gasoline Stations and Fuel Dealers
3.70x 76
Amusement, Gambling, and Recreation Industries
3.40x 124
Machinery Manufacturing
2.99x 65
Building Material and Garden Supply Retailers
2.68x 73
Specialty Trade Contractors
2.39x 242
Beverage and Tobacco Product Manufacturing
2.13x 14
+ 4 more sub-sectors at LQ ≥ 1.5, holding a further 639 jobs not counted in the total above. See the spider chart for the broader picture.
Key Takeaways
  • Top specialization: Forestry and Logging concentrates at 12.94x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
  • Cluster depth: 14 sub-sectors register LQ ≥ 1.5, but 50.4% of the employment across them depends on one source of demand: visitor economy. Read the count as depth within that single demand base rather than as spread across separate ones.
Source: BLS QCEW sub-sector Location Quotients.
Bayfield County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2024 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064, B25004
$240,800 up from the baseline named below
Median Home Value vs 2019
$812 up from the baseline named below
Rent/Mo vs 2019
83.9% up from the baseline named below
Owner-Occ vs 2019
44.3% down from the baseline named below
Vacancy vs 2019
1.7% available
for rent or sale
3.4x
Home Value to Income Ratio
vs. ~4.1x national average

HUD Fair Market Rents

HUD publishes these by FMR area, which may cover more than one county · Source: HUD · Fair Market Rents FY2026 · Affordability threshold and renter cost burden from Census ACS B25119, B25070
Studio
$671/mo
1 Bedroom
$742/mo
2 Bedroom
$973/mo
3 Bedroom
$1,283/mo
4 Bedroom
$1,288/mo
30% of monthly median renter household income (~$1,019/mo, from a renter median of $40,769) · rents above this line are typically considered cost-burdened.
Measured: 35.3% of renter households already pay 30% or more of income on rent, and 11.1% pay 50% or more.
Key Takeaways
  • In line with national: Home value to income ratio of 3.4x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
  • High home ownership: 83.9% owner-occupied; rental supply may be tight for incoming workers.
  • Elevated vacancy: 44.3% of housing units are vacant, above the Wisconsin rate of 10.8%, and down from 47.1% in 2019.
  • Mostly second homes: seasonal, recreational and occasional-use units are 88.5% of vacant units, so the headline rate is not available supply.
  • Genuinely available supply: units listed for rent or for sale are 3.9% of the vacant stock, or 1.7% of all housing units against the 44.3% headline vacancy rate. Absorbable supply for an incoming employer is thin, and the gap between the two is the redevelopment and conversion opportunity.
  • Affordable rent tiers: 3 of 5 HUD Fair Market Rent bedroom sizes sit below what a household on the median renter income of $40,769 can pay without cost burden (~$1,019/mo), and 35.3% of renter households are measured as cost-burdened.
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23001, B23025, B08303, B08301
8,683 up from the baseline named below
Working Age (18-64) vs 2019
Mean Commute 3 min below national avg
23.3 min
Work From Home vs 15.1% national
13.4%
Prime-Age Employed (25-54)
80.8%
of prime-age population
Prime-age rate numerator is civilian employed (B23001); the denominator is total population aged 25-54 (B01001), which also includes armed forces.
Labor force participation rate: 52.9%, the labor force as a share of the population aged 16 and over (ACS B23025) 53% Participation
of population age 16 and over (14,201)
down from 2019 vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003
Bachelor's+
35% up from 2019 vs 2019
HS Diploma+
96% up from 2019 vs 2019
Institutions in Bayfield County
The IPEDS institutional directory lists no college, university, or technical school located in Bayfield County. Any training pipeline serving this county runs through institutions outside it, which this page does not aggregate.

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
34.6%
55-64 of working-age population (18-64)
Same cohort is 18.1% of total population, the basis used in the Demographics cohort chart.
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
39.9%
Service
18.6%
Sales & Office
16.5%
Construction / Maint.
11.6%
Production / Transport
13.5%
Bars are drawn on a 0% to 40% axis, so bar length is proportional to actual share. Labels give each group's share of 7,227 employed workers.
Key Takeaways
  • Succession risk is real: 34.6% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
  • Low participation: 52.9% labor force participation against a labor force that grew 2% between 2019 and 2024, so workforce development programs may unlock additional supply.
  • Talent pipeline: no college, university, or technical school is located in Bayfield County per the IPEDS institutional directory, so any training pipeline serving it runs through institutions outside the county.
Source: ACS workforce data and College Scorecard.

AI Insights

Sample output. Pulse AI analysis draws on 9 federal data sources.

Sample AI Insight

Bayfield County shows strong potential for forestry and logging attraction, with a 12.94x concentration and 12 jobs in this sub-sector. It ranks in the top decile nationally. Near-term succession risk is elevated, with 34.6% of the working-age population within 10 years of retirement age.

Most of the employment across the concentrated sub-sectors traces back to a single source of demand. Visitor economy accounts for 50.4% of it, with food services and drinking places the largest single sub-sector at 24.8%. Recruitment that widens the demand base changes that exposure; recruitment inside the same base deepens it.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

Take it further

AI Insights: Built into ExecutivePulse. Continuous analysis tied to your own pipeline: industry-shift signals, prospect matches, retention prompts.

Managed Services: Prefer to hand it off? Our team delivers the analysis and consulting for you.

Schedule a Demo
Available as premium offerings.

Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2024 annual
BLS LAUS2025 annual
BEA Regional GDP2024
BEA Regional Price Parity2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026

American Community Survey figures on this page are 2020-2024 five-year averages rather than single-year counts. A five-year estimate pools 60 months of survey responses, so each value describes the period as a whole.

Frequently Asked Questions

Key economic and demographic figures for Bayfield County, Wisconsin, from federal data sources.

What is the population of Bayfield County, Wisconsin?

16,575 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Bayfield County, Wisconsin?

$71,151 in nominal dollars (U.S. Census Bureau, ACS 5-Year Estimates). Adjusted for local prices using the BEA all-items regional price parity for Wisconsin (94.1 against a national average of 100), that is $75,612 at national average prices. BEA publishes regional price parity at state level; there is no county-level figure.

What is the unemployment rate in Bayfield County, Wisconsin?

4.6% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Bayfield County, Wisconsin?

$587M (U.S. Bureau of Economic Analysis, CAGDP2).