Adams County, Wisconsin
Demographics & Population
Census Bureau American Community Survey 2020-2024 · 5-Year Estimates
Household Income
Population Profile
Educational Attainment
Employment Overview
- Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
- Below the state median: Median household income runs $18,043 (23.3%) under the Wisconsin median, so statewide income averages overstate local household buying power.
- Cost of living stretches income further: Local prices run 5.9% below the national average, so the nominal median of $59,442 is worth $63,169 at national average prices. BEA publishes price parity at state level, not county level.
- Elevated poverty: At 14.1%, the rate is in economically distressed territory and supports federal funding narratives (CDFI, NMTC, EDA).
- Talent gap: Bachelor's-or-higher attainment trails the national average by 18.2 pts, relevant for advanced-services attraction strategy.
- Aging population: Median age of 56 is materially above the U.S. norm; succession planning and senior-services demand are real factors.
Economy & Industry
Bureau of Labor Statistics QCEW · Bureau of Economic Analysis
- Largest private-sector industry: Accommodation and Food Services employs 771 workers (28.4% of tracked sectors), at an average wage of $23,804. Every industry figure on this page is private sector; government employs a further 972 and is counted separately.
- Economic scale: Regional GDP of $761M (2024).
- Wage stratification: Agriculture, Forestry, Fishing and Hunting averages $63,021 while Arts, Entertainment, and Recreation averages $22,773, a 2.8x spread in the same local economy, with implications for workforce development and talent strategy.
EP customers get year-over-year deltas, WARN notices, and SEC filings for every sector tracked above, surfaced as proactive alerts, not after-the-fact news.
Industry Concentration
Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.
Cluster Depth
- Top specialization: Crop Production concentrates at 26.80x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
- Cluster depth: 6 sub-sectors register LQ ≥ 1.5, and no single source of demand accounts for more than 46.2% of the employment across them, the largest being resource and agricultural commodities. Demand reaches this base from more than one market rather than from a single one.
Housing & Affordability
Census ACS · HUD Fair Market Rents FY2026
Housing Overview
for rent or sale
HUD Fair Market Rents
- In line with national: Home value to income ratio of 3.4x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
- High home ownership: 86.2% owner-occupied; rental supply may be tight for incoming workers.
- Elevated vacancy: 44% of housing units are vacant, above the Wisconsin rate of 10.8%, and down from 48.9% in 2019.
- Mostly second homes: seasonal, recreational and occasional-use units are 87.4% of vacant units, so the headline rate is not available supply.
- Genuinely available supply: units listed for rent or for sale are 3.1% of the vacant stock, or 1.4% of all housing units against the 44% headline vacancy rate. Absorbable supply for an incoming employer is thin, and the gap between the two is the redevelopment and conversion opportunity.
- Affordable rent tiers: 3 of 5 HUD Fair Market Rent bedroom sizes sit below what a household on the median renter income of $44,549 can pay without cost burden (~$1,114/mo), and 33.4% of renter households are measured as cost-burdened.
Workforce Pipeline
Labor force readiness, commuting, and workforce composition
Labor Market Overview
Education & Talent Pipeline
Aging Workforce
Workforce by Occupation
- Succession risk is real: 34.4% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
- Low participation: 47.6% labor force participation against a labor force that grew 7.6% between 2019 and 2024, so workforce development programs may unlock additional supply.
- Talent pipeline: no college, university, or technical school is located in Adams County per the IPEDS institutional directory, so any training pipeline serving it runs through institutions outside the county.
AI Insights
Sample output. Pulse AI analysis draws on 9 federal data sources.
Adams County shows strong potential for crop production attraction, with a 26.80x concentration and 377 jobs in this sub-sector. It ranks in the top decile nationally. Near-term succession risk is elevated, with 34.4% of the working-age population within 10 years of retirement age.
The concentrated base spans crop production, gasoline stations and fuel dealers, and forestry and logging, and no single source of demand accounts for more than 46.2% of the employment across them, the largest being resource and agricultural commodities. Supply-chain recruitment has more than one demand base to work from.
Industry Shift Analysis
Prospect Match Scores
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Schedule a DemoData Sources
Updated from official federal government data.
American Community Survey figures on this page are 2020-2024 five-year averages rather than single-year counts. A five-year estimate pools 60 months of survey responses, so each value describes the period as a whole.
Frequently Asked Questions
Key economic and demographic figures for Adams County, Wisconsin, from federal data sources.
What is the population of Adams County, Wisconsin?
21,123 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the median household income in Adams County, Wisconsin?
$59,442 in nominal dollars (U.S. Census Bureau, ACS 5-Year Estimates). Adjusted for local prices using the BEA all-items regional price parity for Wisconsin (94.1 against a national average of 100), that is $63,169 at national average prices. BEA publishes regional price parity at state level; there is no county-level figure.
What is the unemployment rate in Adams County, Wisconsin?
4.9% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).
What is the GDP of Adams County, Wisconsin?
$761M (U.S. Bureau of Economic Analysis, CAGDP2).
