West Virginia
County Map
Click a county to view its economic profile
Demographics & Population
Census Bureau American Community Survey 2020-2024 · 5-Year Estimates
Household Income
Age & Race / Ethnicity
Educational Attainment
Employment Overview
- Income gap: Households earn meaningfully less than the national median, affecting retail demand, housing absorption, and tax base statewide.
- Elevated poverty: At 16.7%, the rate supports federal funding narratives across distressed counties (CDFI, NMTC, EDA).
- Talent gap: Bachelor's-or-higher attainment trails the national average by 11.6 pts, relevant for advanced-services attraction strategy.
- Aging population: Median age of 43 is materially above the U.S. norm; succession planning and senior-services demand are real factors.
Economy & Industry
Bureau of Labor Statistics QCEW · Bureau of Economic Analysis
- Largest private-sector industry: Health Care and Social Assistance employs 136,740 workers (28.4% of the tracked sectors), at an average wage of $64,133. Every industry figure on this page is private sector; government employs a further 134,436 and is counted separately.
- Economic scale: State GDP of $106.5B (2024).
- Wage stratification: Mining, Quarrying, and Oil and Gas Extraction averages $108,014 while Accommodation and Food Services averages $23,602, a 4.6x spread in the same economy, with implications for workforce development and talent strategy.
Industry Concentration
Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.
Attraction Opportunities - Below-Average Industries
- Top specialization: Mining (except Oil and Gas) concentrates at 17.46x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity.
- Cluster depth: 12 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base across the state.
- Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment.
Housing & Affordability
Census ACS · HUD Fair Market Rents FY2026
Housing Overview
HUD Fair Market Rents (Statewide)
- Affordable market: Home value to income ratio of 2.7x is well below the ~4.1x national average; supports talent attraction.
- High home ownership: 74.9% owner-occupied; rental supply may be tight for incoming workers.
- Elevated vacancy: 15.4% vacancy rate; potential redevelopment opportunity.
- Affordable rent tiers: 2 of 5 HUD Fair Market Rent bedroom sizes sit below what a household on the median renter income of $33,142 can pay without cost burden (~$829/mo), and 40.4% of renter households are measured as cost-burdened.
Workforce Pipeline
Labor force readiness, commuting, and workforce composition
Labor Market Overview
Education & Talent Pipeline
Aging Workforce
Workforce by Occupation
- Succession risk is real: 23.1% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
- Low participation: only 55.5% of the population aged 18+ is in the labor force, suggesting untapped capacity; workforce development may unlock supply.
County Profiles
55 counties in West Virginia
AI Insights
Sample output. Pulse AI analysis draws on 6 federal data sources.
West Virginia shows strong potential for mining (except oil and gas) attraction, with a 17.46x concentration and 13,823 jobs in this sub-sector. Near-term succession risk is elevated, with 23.1% of the working-age population within 10 years of retirement age.
Cluster depth across mining (except oil and gas), oil and gas extraction, and support activities for mining creates supply-chain attraction leverage, a structural advantage for industrial recruitment.
Industry Shift Analysis
Prospect Match Scores
Take it further
AI Insights: Built into ExecutivePulse. Continuous analysis tied to your own pipeline: industry-shift signals, prospect matches, retention prompts.
Managed Services: Prefer to hand it off? Our team delivers the analysis and consulting for you.
Schedule a DemoData Sources
Updated from official federal government data.
Frequently Asked Questions
Key economic and demographic figures for West Virginia, from federal data sources.
What is the population of West Virginia?
1,778,373 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the median household income in West Virginia?
$59,608 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the unemployment rate in West Virginia?
4% (2024 annual average, U.S. Bureau of Labor Statistics, LAUS).
What is the GDP of West Virginia?
$106.5B (BEA CAGDP2 (Regional)).
