ExecutivePulse
WV

West Virginia

Population 1,778,373
6 Sources Updated September 10, 2026
1.8M
Population
334,922,499 U.S.
$59,608
Median Income
$80,734 national
$106.5B
GDP (current $), change real
4%
Unemployment
4.0% national

County Map

Click a county to view its economic profile

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$59,608
Per Capita
$34,203
Mean Household
$81,190
Poverty Rate
16.7%

Age & Race / Ethnicity

Source: Census Bureau ACS 2020-2024 · Table B01001, B02001, B03003
65+: 21% (374,092 residents) 55-64: 13.6% (242,555 residents) 35-54: 24.6% (436,971 residents) 18-34: 20.7% (368,756 residents) Under 18: 20% (355,999 residents) 43 Median Age
Cohorts
Under 18 · 20%
18-34 · 20.7%
35-54 · 24.6%
55-64 · 13.6%
65+ · 21%
Race & Ethnicity
White90.3%
Two or More Races4.9%
Black or African American3.2%
Some Other Race0.8%
Asian0.8%
American Indian and Alaska Native0.1%
Native Hawaiian and Other Pacific Islander0%
Hispanic or Latino(any race)2.1%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
89.3%
High School+
National: 89.6%
0.3 pts
24.1%
Bachelor's+
National: 35.7%
11.6 pts
9.7%
Graduate+
National: 14.1%
4.4 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
1,778,373
Population
786,889
Labor Force
Employed
744,248
Unemployment Rate BLS LAUS 2024 annual
4%
2025 is not shown for West Virginia: a state annual average needs all 12 months and the Bureau of Labor Statistics has published 11. County pages draw on the separate annual series and may show 2025.
Mean Commute
26.6 min
Work From Home vs 15.1% national
9.1%
Labor Force and Employed are ACS 5-Year survey estimates; the Unemployment Rate above comes from BLS LAUS, a separate monthly survey with its own methodology. The two won't reconcile by subtracting one from the other.
West Virginia's median household income sits 26% below the national median. At 16.7%, its poverty rate runs 4.2 pts above the ~12.5% national level, relevant for federal funding eligibility narratives. Bachelor's-or-higher attainment of 24.1% trails the national average of 35.7%.
Source: U.S. Census Bureau American Community Survey 2020-2024 5-Year Estimates (released December 2025). Figures reflect the most recent Census release, older news reports may cite prior vintages.
Key Takeaways
  • Income gap: Households earn meaningfully less than the national median, affecting retail demand, housing absorption, and tax base statewide.
  • Elevated poverty: At 16.7%, the rate supports federal funding narratives across distressed counties (CDFI, NMTC, EDA).
  • Talent gap: Bachelor's-or-higher attainment trails the national average by 11.6 pts, relevant for advanced-services attraction strategy.
  • Aging population: Median age of 43 is materially above the U.S. norm; succession planning and senior-services demand are real factors.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$106.5B
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP2 Regional GDP
89.497
Cost of Living - Below Avg

Top Private-Sector Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual · Private sector only, with government shown below
Top private-sector industries by employment in West Virginia, with employment, share of top sectors, and average wage. Government employment is excluded and reported separately below the table.
IndustryEmployment% of Top SectorsAvg Wage
1Health Care and Social Assistance
136,740 28.4%
$64,133
2Retail Trade
77,304 16.1%
$35,964
3Accommodation and Food Services
63,356 13.2%
$23,602
4Manufacturing
45,095 9.4%
$76,718
5Construction
35,253 7.3%
$74,545
6Administrative and Support and Waste Management
33,772 7.0%
$52,065
7Professional, Scientific, and Technical Services
31,295 6.5%
$81,442
8Mining, Quarrying, and Oil and Gas Extraction
19,736 4.1%
$108,014
9Wholesale Trade
19,425 4.0%
$84,179
10Finance and Insurance
18,909 3.9%
$77,644
Government employment · context only
134,436

Public-sector jobs are not in the table above and are not part of any share or location quotient on this page. Both are measured on the private economy only, 560,986 private jobs in 2025: every location quotient divides by that total, and the % of Top Sectors column divides by the sectors listed above. Private employment is the standard basis for measuring industry concentration because government employment mostly serves the resident population rather than an outside market. Nothing on this card is expected to add up with the government figure.

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Key Takeaways
  • Largest private-sector industry: Health Care and Social Assistance employs 136,740 workers (28.4% of the tracked sectors), at an average wage of $64,133. Every industry figure on this page is private sector; government employs a further 134,436 and is counted separately.
  • Economic scale: State GDP of $106.5B (2024).
  • Wage stratification: Mining, Quarrying, and Oil and Gas Extraction averages $108,014 while Accommodation and Food Services averages $23,602, a 4.6x spread in the same economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP (CAGDP2).

Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Chart source: BLS QCEW · broad NAICS supersector · private sector · Location Quotient vs. national private-sector employment share. The same supersector axes appear on every profile, so the shape can be compared across geographies.
Concentrated Industries
List source: BLS QCEW · 3-digit NAICS sub-sector · private sector · Location Quotient vs. national private-sector employment share.
Same source and same private-sector basis as the Top Industries table above. These sit at a finer level than the chart's supersector axes, so the two sets of values are not directly comparable. The sub-sector view surfaces specialization the supersector view masks, such as Mining (except Oil and Gas) here.
Mining (except Oil and Gas)
17.46x
13,823
Oil and Gas Extraction
4.34x
2,134
Support Activities for Mining
3.37x
3,780
Pipeline Transportation
3.36x
795
Forestry and Logging
3.09x
596
Primary Metal Manufacturing
2.47x
3,773
Hospitals
2.21x
51,895
Wood Product Manufacturing
2.20x
3,721
Gasoline Stations and Fuel Dealers
2.11x
9,331
Utilities
2.09x
5,311
+ 2 more sub-sectors at LQ ≥ 1.5, holding a further 16,305 jobs. See the spider chart for the broader picture.

Attraction Opportunities - Below-Average Industries

LQ < 0.5, below-average employment, screened against industrial power cost. Source: BLS QCEW · 3-digit NAICS sub-sector
0.06x
Air Transportation
144 employed
0.12x
Lessors of Nonfinancial Intangible Assets
11 employed
0.13x
Web Search Portals, Libraries, and Archives
98 employed
0.17x
Paper Manufacturing
253 employed
0.18x
Computer and Electronic Product Manufacturing
752 employed
0.19x
Animal Production and Aquaculture
222 employed
0.20x
Transit and Ground Passenger Transportation
474 employed
0.25x
Securities, Commodity Contracts, Investments
1,177 employed
Screened on industrial power cost only. Industrial electricity in West Virginia costs 8.11¢/kWh against 8.62¢/kWh nationally (2025). Land area and freight access are not assessed at state level. Source: EIA.
Key Takeaways
  • Top specialization: Mining (except Oil and Gas) concentrates at 17.46x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity.
  • Cluster depth: 12 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base across the state.
  • Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment.
Source: BLS QCEW sub-sector Location Quotients.
Industry Employment Composition
West Virginia's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of the top private supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2024 5-Year Estimates · Tables B25001, B25077, B25064
$162,600
Median Home Value vs 2019
$872
Rent/Mo
74.9%
Owner-Occ
15.4%
Vacancy
2.7x
Home Value to Income Ratio - Affordable
vs. ~4.1x national average

HUD Fair Market Rents (Statewide)

Renter-household-weighted average across 55 Fair Market Rent areas · Source: HUD · Fair Market Rents FY2026 · Affordability threshold and renter cost burden from Census ACS B25119, B25070
Studio
$754/mo$618 to $1,133
1 Bedroom
$810/mo$662 to $1,255
2 Bedroom
$1,000/mo$869 to $1,573
3 Bedroom
$1,296/mo$1,042 to $1,965
4 Bedroom
$1,468/mo$1,151 to $2,639
30% of monthly median renter household income (~$829/mo, from a renter median of $33,142) · rents above this line are typically considered cost-burdened.
Measured: 40.4% of renter households already pay 30% or more of income on rent, and 20.3% pay 50% or more.
Key Takeaways
  • Affordable market: Home value to income ratio of 2.7x is well below the ~4.1x national average; supports talent attraction.
  • High home ownership: 74.9% owner-occupied; rental supply may be tight for incoming workers.
  • Elevated vacancy: 15.4% vacancy rate; potential redevelopment opportunity.
  • Affordable rent tiers: 2 of 5 HUD Fair Market Rent bedroom sizes sit below what a household on the median renter income of $33,142 can pay without cost burden (~$829/mo), and 40.4% of renter households are measured as cost-burdened.
Source: Census ACS housing tables.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
1,048,282
Working Age (18-64) vs 2019
Labor force participation rate: 55.5% of population aged 18+ 56% Participation (18+)
vs 2019
Mean Commute
26.6 min
Work From Home vs 15.1% national
9.1%

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
24.1%
HS Diploma+
89.3%
6 Largest Institutions by Credentials Awarded
Degrees, certificates, and other credentials awarded last academic year (College Scorecard).
American Public University System 14,167/yr
West Virginia University 6,534/yr
Marshall University 2,637/yr
University of Charleston 1,065/yr
Fairmont State University 863/yr
Pierpont Community and Technical College 706/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
23.1%
55-64 of working-age population (18-64)
Same cohort is 13.6% of total population, the basis used in the Demographics cohort chart.
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
37.9%
Service
17.4%
Sales & Office
19.9%
Construction / Maint.
10.5%
Production / Transport
14.4%
Bars are drawn on a 0% to 40% axis, so bar length is proportional to actual share. Labels give each group's share of 744,248 employed workers.
Key Takeaways
  • Succession risk is real: 23.1% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
  • Low participation: only 55.5% of the population aged 18+ is in the labor force, suggesting untapped capacity; workforce development may unlock supply.
Source: ACS workforce data.

County Profiles

55 counties in West Virginia

Barbour County FIPS 54001 Berkeley County FIPS 54003 Boone County FIPS 54005 Braxton County FIPS 54007 Brooke County FIPS 54009 Cabell County FIPS 54011 Calhoun County FIPS 54013 Clay County FIPS 54015 Doddridge County FIPS 54017 Fayette County FIPS 54019 Gilmer County FIPS 54021 Grant County FIPS 54023 Greenbrier County FIPS 54025 Hampshire County FIPS 54027 Hancock County FIPS 54029 Hardy County FIPS 54031 Harrison County FIPS 54033 Jackson County FIPS 54035 Jefferson County FIPS 54037 Kanawha County FIPS 54039 Lewis County FIPS 54041 Lincoln County FIPS 54043 Logan County FIPS 54045 Marion County FIPS 54049 Marshall County FIPS 54051 Mason County FIPS 54053 McDowell County FIPS 54047 Mercer County FIPS 54055 Mineral County FIPS 54057 Mingo County FIPS 54059 Monongalia County FIPS 54061 Monroe County FIPS 54063 Morgan County FIPS 54065 Nicholas County FIPS 54067 Ohio County FIPS 54069 Pendleton County FIPS 54071 Pleasants County FIPS 54073 Pocahontas County FIPS 54075 Preston County FIPS 54077 Putnam County FIPS 54079 Raleigh County FIPS 54081 Randolph County FIPS 54083 Ritchie County FIPS 54085 Roane County FIPS 54087 Summers County FIPS 54089 Taylor County FIPS 54091 Tucker County FIPS 54093 Tyler County FIPS 54095 Upshur County FIPS 54097 Wayne County FIPS 54099 Webster County FIPS 54101 Wetzel County FIPS 54103 Wirt County FIPS 54105 Wood County FIPS 54107 Wyoming County FIPS 54109

AI Insights

Sample output. Pulse AI analysis draws on 6 federal data sources.

Sample AI Insight

West Virginia shows strong potential for mining (except oil and gas) attraction, with a 17.46x concentration and 13,823 jobs in this sub-sector. Near-term succession risk is elevated, with 23.1% of the working-age population within 10 years of retirement age.

Cluster depth across mining (except oil and gas), oil and gas extraction, and support activities for mining creates supply-chain attraction leverage, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025
BEA Regional GDP2024
Census CBP2024
HUD Fair Market RentsFY2026
USAspending.govFY2026

Frequently Asked Questions

Key economic and demographic figures for West Virginia, from federal data sources.

What is the population of West Virginia?

1,778,373 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in West Virginia?

$59,608 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in West Virginia?

4% (2024 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of West Virginia?

$106.5B (BEA CAGDP2 (Regional)).