Wise County, Virginia
Demographics & Population
Census Bureau American Community Survey 2020-2024 · 5-Year Estimates
Household Income
Population Profile
Educational Attainment
Employment Overview
- Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
- Below the state median: Median household income runs $40,227 (43.2%) under the Virginia median, so statewide income averages overstate local household buying power.
- Elevated poverty: At 17.2%, the rate is in economically distressed territory and supports federal funding narratives (CDFI, NMTC, EDA).
- Talent gap: Bachelor's-or-higher attainment trails the national average by 19.9 pts, relevant for advanced-services attraction strategy.
- Aging population: Median age of 42 is materially above the U.S. norm; succession planning and senior-services demand are real factors.
Economy & Industry
Bureau of Labor Statistics QCEW · Bureau of Economic Analysis
- Largest private-sector industry: Retail Trade employs 1,730 workers (27.2% of tracked sectors), at an average wage of $30,855. Every industry figure on this page is private sector; government employs a further 3,782 and is counted separately.
- Wage stratification: Utilities averages $100,517 while Accommodation and Food Services averages $19,533, a 5.1x spread in the same local economy, with implications for workforce development and talent strategy.
EP customers get year-over-year deltas, WARN notices, and SEC filings for every sector tracked above, surfaced as proactive alerts, not after-the-fact news.
Industry Concentration
Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.
Cluster Depth
- Top specialization: Mining (except Oil and Gas) concentrates at 27.00x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
- Cluster depth: 8 sub-sectors register LQ ≥ 1.5, but 57.3% of the employment across them depends on one source of demand: resident household spending. Read the count as depth within that single demand base rather than as spread across separate ones.
Housing & Affordability
Census ACS · HUD Fair Market Rents FY2026
Housing Overview
for rent or sale
HUD Fair Market Rents
- Affordable market: Home value to income ratio of 2.2x is well below the ~4.1x national average; supports talent attraction and family settlement narratives.
- High home ownership: 74.2% owner-occupied; rental supply may be tight for incoming workers.
- Elevated vacancy: 16.4% of housing units are vacant, above the Virginia rate of 8.7%, and down from 16.9% in 2019.
- Vacancy composition: the largest vacancy category is other vacant at 76.7% of vacant units, with seasonal and recreational use at 2.3%.
- Genuinely available supply: units listed for rent or for sale are 17.5% of the vacant stock, or 2.9% of all housing units against the 16.4% headline vacancy rate. Absorbable supply for an incoming employer is thin, and the gap between the two is the redevelopment and conversion opportunity.
- Affordable rent tiers: 3 of 5 HUD Fair Market Rent bedroom sizes sit below what a household on the median renter income of $42,910 can pay without cost burden (~$1,073/mo), and 28.5% of renter households are measured as cost-burdened.
Workforce Pipeline
Labor force readiness, commuting, and workforce composition
Labor Market Overview
Education & Talent Pipeline
Aging Workforce
Workforce by Occupation
- Low participation: 46.4% labor force participation. The labor force itself fell 4% between 2019 and 2024, from 14,288 to 13,719.
- Talent pipeline: 2 institutions in Wise County award 1,208 credentials a year. Employers drawing from a wider labor shed should read this alongside institutions outside the county, which this page does not aggregate.
AI Insights
Sample output. Pulse AI analysis draws on 10 federal data sources.
Wise County shows strong potential for mining (except oil and gas) attraction, with a 27.00x concentration and 279 jobs in this sub-sector. It ranks in the top decile nationally.
Most of the employment across the concentrated sub-sectors traces back to a single source of demand. Resident household spending accounts for 57.3% of it, with food and beverage retailers the largest single sub-sector at 27.3%. Recruitment that widens the demand base changes that exposure; recruitment inside the same base deepens it.
Industry Shift Analysis
Prospect Match Scores
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Schedule a DemoData Sources
Updated from official federal government data.
American Community Survey figures on this page are 2020-2024 five-year averages rather than single-year counts. A five-year estimate pools 60 months of survey responses, so each value describes the period as a whole.
Frequently Asked Questions
Key economic and demographic figures for Wise County, Virginia, from federal data sources.
What is the population of Wise County, Virginia?
35,448 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the median household income in Wise County, Virginia?
$52,943 in nominal dollars (U.S. Census Bureau, ACS 5-Year Estimates). Adjusted for local prices using the BEA all-items regional price parity for Virginia (101.1 against a national average of 100), that is $52,367 at national average prices. BEA publishes regional price parity at state level; there is no county-level figure.
What is the unemployment rate in Wise County, Virginia?
4.4% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).
