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Official Federal Data

Wise County, Virginia

Population 35,448
10 Sources Updated August 12, 2026
$52,943 up from the baseline named below
Median Income (nominal) vs 2019
$80,734 national
4.4% up from the baseline named below
Unemployment vs 2024
4.3% national
13,719
Labor Force
15.8% up from the baseline named below
Bachelor's+ vs 2019
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household (nominal)
$52,943 up from 2019 vs 2019
Per Capita
$25,953 up from 2019 vs 2019
Mean Household
$64,112 up from 2019 vs 2019
Median Household (cost-of-living adjusted)
$52,367 state RPP 101.1
Poverty Rate
17.2% down from 2019 vs 2019
Median Income Comparison
Wise County$52,943
Virginia$93,170
National$80,734
Wise County is $40,227 (43.2%) below the Virginia median.
Cost-of-living adjustment uses the BEA all-items regional price parity for Virginia, 101.1 against a national average of 100 (2024). BEA publishes regional price parity at state and metropolitan level only; there is no county figure, so the state index stands in for Wise County and the adjusted median is an approximation. Per capita and mean household income above are nominal and carry no adjustment.

Population Profile

Source: Census Bureau ACS 2020-2024 · Table B01001, B02001, B03003
65+: 19.9% (7,046 residents) 55-64: 13.3% (4,701 residents) 35-54: 26.1% (9,256 residents) 18-34: 21.7% (7,679 residents) Under 18: 19.1% (6,766 residents) 42 Median Age
CohortsShare of total population
Under 18 · 19.1%
18-34 · 21.7%
35-54 · 26.1%
55-64 · 13.3%
65+ · 19.9%
Race & Ethnicity
White90.2%
Black or African American4.9%
Two or More Races3.3%
Some Other Race1%
Asian0.3%
American Indian and Alaska Native0.3%
Native Hawaiian and Other Pacific Islander0%
Hispanic or Latino(any race)1.4%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
81.1%
High School+
National: 89.6%
down from national 8.5 pts vs national
15.8%
Bachelor's+
National: 35.7%
down from national 19.9 pts vs national
5.6%
Graduate+
National: 14.1%
down from national 8.5 pts vs national

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
35,448
Population
13,719
Labor Force
Employed
12,591
Unemployment Rate BLS LAUS 2025 annual
4.4% up from 2024 +0.5 pts vs 2024
Mean Commute 2 min below national avg
24.6 min
Work From Home vs 15.1% national
10.7%
Labor Force and Employed are ACS 5-Year survey estimates; the Unemployment Rate above comes from BLS LAUS, a separate monthly survey with its own methodology. The two won't reconcile by subtracting one from the other.
Key Takeaways
  • Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
  • Below the state median: Median household income runs $40,227 (43.2%) under the Virginia median, so statewide income averages overstate local household buying power.
  • Elevated poverty: At 17.2%, the rate is in economically distressed territory and supports federal funding narratives (CDFI, NMTC, EDA).
  • Talent gap: Bachelor's-or-higher attainment trails the national average by 19.9 pts, relevant for advanced-services attraction strategy.
  • Aging population: Median age of 42 is materially above the U.S. norm; succession planning and senior-services demand are real factors.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

Top Private-Sector Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2024 Annual · Private sector only, with government shown below · 2025 is available but itemises 9 of the broad sectors against 10 for 2024, so the fuller year is shown
Top private-sector industries by employment in Wise County, Virginia, with employment, share of top sectors, and average wage. Government employment is excluded and reported separately below the table.
IndustryEmploymentShare of Top 10Avg Wage
1Retail Trade
1,730 27.2%
$30,855
2Health Care and Social Assistance
1,459 22.9%
$50,999
3Accommodation and Food Services
984 15.5%
$19,533
4Administrative and Support and Waste Management
639 10.1%
$32,504
5Professional, Scientific, and Technical Services
340 5.3%
$64,176
6Manufacturing
320 5.0%
$50,879
7Construction
242 3.8%
$56,125
8Wholesale Trade
227 3.6%
$75,956
9Finance and Insurance
212 3.3%
$51,560
10Utilities
205 3.2%
$100,517
Government employment · context only
3,782

Public-sector jobs are not in the table above and are not part of any share or location quotient on this page. Both are measured on the private economy only, 7,187 private jobs in 2024: every location quotient divides by that total, and the Share of Top 10 column divides by the 10 sectors listed above. Private employment is the standard basis for measuring industry concentration because government employment mostly serves the resident population rather than an outside market. Nothing on this card is expected to add up with the government figure.

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Key Takeaways
  • Largest private-sector industry: Retail Trade employs 1,730 workers (27.2% of tracked sectors), at an average wage of $30,855. Every industry figure on this page is private sector; government employs a further 3,782 and is counted separately.
  • Wage stratification: Utilities averages $100,517 while Accommodation and Food Services averages $19,533, a 5.1x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Chart source: BLS QCEW · broad NAICS supersector · private sector · Location Quotient vs. national private-sector employment share. The same supersector axes appear on every profile, so the shape can be compared across counties.
Concentrated Industries
List source: BLS QCEW · 3-digit NAICS sub-sector · private sector · Location Quotient vs. national private-sector employment share.
Same source and same private-sector basis as the Top Industries table above. These sit at a finer level than the chart's supersector axes, so the two sets of values are not directly comparable. The sub-sector view surfaces specialization the supersector view masks, such as Mining (except Oil and Gas) here.
Mining (except Oil and Gas)
27.00x
279
Utilities
6.42x
205
Gasoline Stations and Fuel Dealers
3.93x
223
Food and Beverage Retailers
3.28x
573
Building Material and Garden Supply Retailers
2.48x
186
Support Activities for Mining
2.35x
35
Nursing and Residential Care Facilities
2.10x
377
Motor Vehicle and Parts Dealers
1.98x
219

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Concentrated Sub-Sectors
8 sub-sectors at LQ ≥ 1.5
Largest grouping among them is Retail Trade Cluster at 57.3% of the employment across all of them, which signals supply-chain fit for site selectors
2,097
Employment in the sub-sectors listed
27.00x
Peak sub-sector LQ
Sub-Sector Detail
Mining (except Oil and Gas)
27.00x 279
Utilities
6.42x 205
Gasoline Stations and Fuel Dealers
3.93x 223
Food and Beverage Retailers
3.28x 573
Building Material and Garden Supply Retailers
2.48x 186
Support Activities for Mining
2.35x 35
Nursing and Residential Care Facilities
2.10x 377
Motor Vehicle and Parts Dealers
1.98x 219
Key Takeaways
  • Top specialization: Mining (except Oil and Gas) concentrates at 27.00x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
  • Cluster depth: 8 sub-sectors register LQ ≥ 1.5, but 57.3% of the employment across them depends on one source of demand: resident household spending. Read the count as depth within that single demand base rather than as spread across separate ones.
Source: BLS QCEW sub-sector Location Quotients.
Wise County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2024 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064, B25004
$118,600 up from the baseline named below
Median Home Value vs 2019
$790 up from the baseline named below
Rent/Mo vs 2019
74.2% up from the baseline named below
Owner-Occ vs 2019
16.4% down from the baseline named below
Vacancy vs 2019
2.9% available
for rent or sale
2.2x
Home Value to Income Ratio - Affordable
vs. ~4.1x national average

HUD Fair Market Rents

HUD publishes these by FMR area, which may cover more than one county · Source: HUD · Fair Market Rents FY2026 · Affordability threshold and renter cost burden from Census ACS B25119, B25070
Studio
$692/mo
1 Bedroom
$697/mo
2 Bedroom
$914/mo
3 Bedroom
$1,205/mo
4 Bedroom
$1,429/mo
30% of monthly median renter household income (~$1,073/mo, from a renter median of $42,910) · rents above this line are typically considered cost-burdened.
Measured: 28.5% of renter households already pay 30% or more of income on rent, and 15.2% pay 50% or more.
Key Takeaways
  • Affordable market: Home value to income ratio of 2.2x is well below the ~4.1x national average; supports talent attraction and family settlement narratives.
  • High home ownership: 74.2% owner-occupied; rental supply may be tight for incoming workers.
  • Elevated vacancy: 16.4% of housing units are vacant, above the Virginia rate of 8.7%, and down from 16.9% in 2019.
  • Vacancy composition: the largest vacancy category is other vacant at 76.7% of vacant units, with seasonal and recreational use at 2.3%.
  • Genuinely available supply: units listed for rent or for sale are 17.5% of the vacant stock, or 2.9% of all housing units against the 16.4% headline vacancy rate. Absorbable supply for an incoming employer is thin, and the gap between the two is the redevelopment and conversion opportunity.
  • Affordable rent tiers: 3 of 5 HUD Fair Market Rent bedroom sizes sit below what a household on the median renter income of $42,910 can pay without cost burden (~$1,073/mo), and 28.5% of renter households are measured as cost-burdened.
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23001, B23025, B08303, B08301
21,636 down from the baseline named below
Working Age (18-64) vs 2019
Mean Commute 2 min below national avg
24.6 min
Work From Home vs 15.1% national
10.7%
Prime-Age Employed (25-54)
59.8%
of prime-age population
Prime-age rate numerator is civilian employed (B23001); the denominator is total population aged 25-54 (B01001), which also includes armed forces.
Labor force participation rate: 46.4%, the labor force as a share of the population aged 16 and over (ACS B23025) 46% Participation
of population age 16 and over (29,565)
up from 2019 vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
15.8% up from 2019 vs 2019
HS Diploma+
81.1% up from 2019 vs 2019
Institutions in Wise County
2 institutions in Wise County reporting credentials to College Scorecard
Credentials awarded in Wise County
1,208/yr
Mountain Empire Community College 975/yr
University of Virginia's College at Wise 233/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
21.7%
55-64 of working-age population (18-64)
Same cohort is 13.3% of total population, the basis used in the Demographics cohort chart.
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
34.6%
Service
20%
Sales & Office
21.2%
Construction / Maint.
13.8%
Production / Transport
10.4%
Bars are drawn on a 0% to 40% axis, so bar length is proportional to actual share. Labels give each group's share of 12,591 employed workers.
Key Takeaways
  • Low participation: 46.4% labor force participation. The labor force itself fell 4% between 2019 and 2024, from 14,288 to 13,719.
  • Talent pipeline: 2 institutions in Wise County award 1,208 credentials a year. Employers drawing from a wider labor shed should read this alongside institutions outside the county, which this page does not aggregate.
Source: ACS workforce data and College Scorecard.

AI Insights

Sample output. Pulse AI analysis draws on 10 federal data sources.

Sample AI Insight

Wise County shows strong potential for mining (except oil and gas) attraction, with a 27.00x concentration and 279 jobs in this sub-sector. It ranks in the top decile nationally.

Most of the employment across the concentrated sub-sectors traces back to a single source of demand. Resident household spending accounts for 57.3% of it, with food and beverage retailers the largest single sub-sector at 27.3%. Recruitment that widens the demand base changes that exposure; recruitment inside the same base deepens it.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2024 annual
BLS LAUS2025 annual
BEA Regional GDP2024
BEA Regional Price Parity2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

American Community Survey figures on this page are 2020-2024 five-year averages rather than single-year counts. A five-year estimate pools 60 months of survey responses, so each value describes the period as a whole.

Frequently Asked Questions

Key economic and demographic figures for Wise County, Virginia, from federal data sources.

What is the population of Wise County, Virginia?

35,448 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Wise County, Virginia?

$52,943 in nominal dollars (U.S. Census Bureau, ACS 5-Year Estimates). Adjusted for local prices using the BEA all-items regional price parity for Virginia (101.1 against a national average of 100), that is $52,367 at national average prices. BEA publishes regional price parity at state level; there is no county-level figure.

What is the unemployment rate in Wise County, Virginia?

4.4% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).