Westmoreland County, Virginia

• Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
• Below the state median: Median household income runs $29,772 (32.0%) under the Virginia median, so statewide income averages overstate local household buying power.
• Talent gap: Bachelor's-or-higher attainment trails the national average by 13.2 pts, relevant for advanced-services attraction strategy.
• Aging population: Median age of 48 is materially above the U.S. norm; succession planning and senior-services demand are real factors.

• Largest private-sector industry: Retail Trade employs 460 workers (22.6% of tracked sectors), at an average wage of $29,337. Every industry figure on this page is private sector; government employs a further 947 and is counted separately.
• Economic scale: Regional GDP of $666M (2024).
• Wage stratification: Professional, Scientific, and Technical Services averages $106,579 while Accommodation and Food Services averages $26,073, a 4.1x spread in the same local economy, with implications for workforce development and talent strategy.

• Top specialization: Crop Production concentrates at 16.75x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
• Cluster depth: 10 sub-sectors register LQ ≥ 1.5, and no single source of demand accounts for more than 47.4% of the employment across them, the largest being resident household spending. Demand reaches this base from more than one market rather than from a single one.

• In line with national: Home value to income ratio of 4.3x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
• High home ownership: 80.1% owner-occupied; rental supply may be tight for incoming workers.
• Elevated vacancy: 28.8% of housing units are vacant, above the Virginia rate of 8.7%, and up from 27.7% in 2019.
• Mostly second homes: seasonal, recreational and occasional-use units are 55.1% of vacant units, so the headline rate is not available supply.
• Genuinely available supply: units listed for rent or for sale are 8% of the vacant stock, or 2.3% of all housing units against the 28.8% headline vacancy rate. Absorbable supply for an incoming employer is thin, and the gap between the two is the redevelopment and conversion opportunity.
• Rent affordability gap: None of the 5 HUD Fair Market Rent bedroom sizes sit below what a household on the median renter income of $38,095 can pay without cost burden (~$952/mo), and 36.1% of renter households are already cost-burdened, 19% severely so; workforce housing cost burden warrants attention.

• Succession risk is real: 29.2% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
• Low participation: 52.2% labor force participation. The labor force itself fell 0.8% between 2019 and 2024, from 8,329 to 8,262.
• Talent pipeline: no college, university, or technical school is located in Westmoreland County per the IPEDS institutional directory, so any training pipeline serving it runs through institutions outside the county.

Westmoreland County shows strong potential for crop production attraction, with a 16.75x concentration and 150 jobs in this sub-sector. It ranks in the top decile nationally. Near-term succession risk is elevated, with 29.2% of the working-age population within 10 years of retirement age.

The concentrated base spans crop production, beverage and tobacco product manufacturing, and food and beverage retailers, and no single source of demand accounts for more than 47.4% of the employment across them, the largest being resident household spending. Supply-chain recruitment has more than one demand base to work from.