ExecutivePulse
Official Federal Data

Poquoson city, Virginia

Virginia Beach-Chesapeake-Norfolk, VA-NC · Population 12,639
9 Sources Updated August 12, 2026
$120,972 up from the baseline named below
Median Income (nominal) vs 2019
$80,734 national
2.9% up from the baseline named below
Unemployment vs 2024
4.3% national
6,724
Labor Force
36.3% down from the baseline named below
Bachelor's+ vs 2019
35.7% national
Small population: 12,639 residents. These figures come from the U.S. Census Bureau’s American Community Survey 5-year estimates, which carry a wide margin of error for places under 20,000 people. Read each value as an approximate range, and treat year-over-year changes as indicative rather than exact. A small shift can reflect survey sampling, not a real change on the ground.

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household (nominal)
$120,972 up from 2019 vs 2019
Per Capita
$51,194 up from 2019 vs 2019
Mean Household
$139,367 up from 2019 vs 2019
Median Household (cost-of-living adjusted)
$123,567 metro RPP 97.9
Poverty Rate
4.5% down from 2019 vs 2019approx.
Median Income Comparison
Poquoson city$120,972
Virginia$93,170
National$80,734
Cost-of-living adjustment uses the BEA all-items regional price parity for Virginia Beach-Chesapeake-Norfolk, VA-NC, 97.9 against a national average of 100 (2024). BEA publishes regional price parity at state and metropolitan level only; there is no county figure, so the metro index stands in for Poquoson city and the adjusted median is an approximation. Per capita and mean household income above are nominal and carry no adjustment.

Population Profile

Source: Census Bureau ACS 2020-2024 · Table B01001, B02001, B03003
65+: 19.6% (2,474 residents) 55-64: 13.4% (1,694 residents) 35-54: 27.1% (3,429 residents) 18-34: 16.9% (2,136 residents) Under 18: 23% (2,906 residents) 41 Median Age
CohortsShare of total population
Under 18 · 23%
18-34 · 16.9%
35-54 · 27.1%
55-64 · 13.4%
65+ · 19.6%
Race & Ethnicity
White90.1%
Two or More Races4.9%
Black or African American1.9%
Asian1.7%
Some Other Race0.8%
American Indian and Alaska Native0.7%
Native Hawaiian and Other Pacific Islander0%
Hispanic or Latino(any race)4.2%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
97.5%
High School+
National: 89.6%
up from national +7.9 pts vs national
36.3%
Bachelor's+
National: 35.7%
up from national +0.6 pts vs national
16.4%
Graduate+
National: 14.1%
up from national +2.3 pts vs national

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
12,639
Population
6,724
Labor Force
Employed
6,347
Unemployment Rate BLS LAUS 2025 annual
2.9% up from 2024 +0.4 pts vs 2024
Mean Commute 1 min above national avg
27.2 min
Work From Home vs 15.1% national
11.7%
Labor Force and Employed are ACS 5-Year survey estimates; the Unemployment Rate above comes from BLS LAUS, a separate monthly survey with its own methodology. The two won't reconcile by subtracting one from the other.
Key Takeaways
  • Income premium: Households earn well above the national median, supporting strong retail and housing markets.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

Top Private-Sector Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2024 Annual · Private sector only, with government shown below · 2025 is available but itemises 2 of the broad sectors against 5 for 2024, so the fuller year is shown
Top private-sector industries by employment in Poquoson city, Virginia, with employment, share of top sectors, and average wage. Government employment is excluded and reported separately below the table.
IndustryEmploymentShare of Top 8Avg Wage
1Accommodation and Food Services
313 31.3%
$22,319
2Retail Trade
223 22.3%
$28,406
3Construction
160 16.0%
$58,941
4Other Services (except Public Administration)
124 12.4%
$34,960
5Administrative and Support and Waste Management
119 11.9%
$43,078
6Finance and Insurance
47 4.7%
$80,852
7Manufacturing
10 1.0%
$31,940
8Arts, Entertainment, and Recreation
4 0.4%
$62,007
Government employment · context only
538

Public-sector jobs are not in the table above and are not part of any share or location quotient on this page. Both are measured on the private economy only, 1,324 private jobs in 2024: every location quotient divides by that total, and the Share of Top 8 column divides by the 8 sectors listed above. Private employment is the standard basis for measuring industry concentration because government employment mostly serves the resident population rather than an outside market. Nothing on this card is expected to add up with the government figure.

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Key Takeaways
  • Largest private-sector industry: Accommodation and Food Services employs 313 workers (31.3% of tracked sectors), at an average wage of $22,319. Every industry figure on this page is private sector; government employs a further 538 and is counted separately.
  • Wage stratification: Finance and Insurance averages $80,852 while Accommodation and Food Services averages $22,319, a 3.6x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Chart source: BLS QCEW · broad NAICS supersector · private sector · Location Quotient vs. national private-sector employment share. The same supersector axes appear on every profile, so the shape can be compared across counties.
Concentrated Industries
List source: BLS QCEW · 3-digit NAICS sub-sector · private sector · Location Quotient vs. national private-sector employment share.
Same source and same private-sector basis as the Top Industries table above. These sit at a finer level than the chart's supersector axes, so the two sets of values are not directly comparable. The sub-sector view surfaces specialization the supersector view masks, such as Personal and Laundry Services here.
Personal and Laundry Services
4.68x
73
Health and Personal Care Retailers
3.52x
38
Repair and Maintenance
2.74x
40
Food Services and Drinking Places
2.57x
313
Specialty Trade Contractors
2.14x
110

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Concentrated Sub-Sectors
5 sub-sectors at LQ ≥ 1.5
Largest grouping among them is Accommodation & Food Services Cluster at 54.5% of the employment across all of them, which signals supply-chain fit for site selectors
574
Employment in the sub-sectors listed
4.68x
Peak sub-sector LQ
Sub-Sector Detail
Personal and Laundry Services
4.68x 73
Health and Personal Care Retailers
3.52x 38
Repair and Maintenance
2.74x 40
Food Services and Drinking Places
2.57x 313
Specialty Trade Contractors
2.14x 110
Key Takeaways
  • Top specialization: Personal and Laundry Services concentrates at 4.68x the national norm, strong concentration that anchors the local economy and supports supply-chain attraction strategy.
  • Cluster depth: 5 sub-sectors register LQ ≥ 1.5, but 54.5% of the employment across them depends on one source of demand: visitor economy. Read the count as depth within that single demand base rather than as spread across separate ones.
Source: BLS QCEW sub-sector Location Quotients.
Poquoson city's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2024 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064, B25004
$400,300 up from the baseline named below
Median Home Value vs 2019
$1,707 up from the baseline named below
Rent/Mo vs 2019
84.6% up from the baseline named below
Owner-Occ vs 2019
4.9% up from the baseline named below
Vacancy vs 2019
1.8% available
for rent or sale
3.3x
Home Value to Income Ratio
vs. ~4.1x national average

HUD Fair Market Rents

HUD publishes these by FMR area, which may cover more than one county · Source: HUD · Fair Market Rents FY2026 · Affordability threshold and renter cost burden from Census ACS B25119, B25070
Studio
$1,492/mo
1 Bedroom
$1,512/mo
2 Bedroom
$1,713/mo
3 Bedroom
$2,376/mo
4 Bedroom
$2,797/mo
30% of monthly median renter household income (~$1,766/mo, from a renter median of $70,620) · rents above this line are typically considered cost-burdened.
Measured: 63.9% of renter households already pay 30% or more of income on rent, and 12.2% pay 50% or more.
Key Takeaways
  • In line with national: Home value to income ratio of 3.3x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
  • High home ownership: 84.6% owner-occupied; rental supply may be tight for incoming workers.
  • Affordable rent tiers: 3 of 5 HUD Fair Market Rent bedroom sizes sit below what a household on the median renter income of $70,620 can pay without cost burden (~$1,766/mo), and 63.9% of renter households are measured as cost-burdened.
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23001, B23025, B08303, B08301
7,259 up from the baseline named below
Working Age (18-64) vs 2019
Mean Commute 1 min above national avg
27.2 min
Work From Home vs 15.1% national
11.7%
Prime-Age Employed (25-54)
81%
of prime-age population
Prime-age rate numerator is civilian employed (B23001); the denominator is total population aged 25-54 (B01001), which also includes armed forces.
Labor force participation rate: 65.7%, the labor force as a share of the population aged 16 and over (ACS B23025) 66% Participation
of population age 16 and over (10,228)
up from 2019 vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003
Bachelor's+
36.3% down from 2019 vs 2019
HS Diploma+
97.5% up from 2019 vs 2019
Institutions in Poquoson city
The IPEDS institutional directory lists no college, university, or technical school located in Poquoson city. Any training pipeline serving this city runs through institutions outside it, which this page does not aggregate.

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
23.3%
55-64 of working-age population (18-64)
Same cohort is 13.4% of total population, the basis used in the Demographics cohort chart.
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
48.7%
Service
13.1%
Sales & Office
21.8%
Construction / Maint.
6.6%
Production / Transport
9.7%
Bars are drawn on a 0% to 60% axis, so bar length is proportional to actual share. Labels give each group's share of 6,347 employed workers.
Key Takeaways
  • Succession risk is real: 23.3% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
  • Healthy participation: 65.7% labor force participation reflects a steady, available local workforce.
  • Talent pipeline: no college, university, or technical school is located in Poquoson city per the IPEDS institutional directory, so any training pipeline serving it runs through institutions outside the county.
Source: ACS workforce data and College Scorecard.

AI Insights

Sample output. Pulse AI analysis draws on 9 federal data sources.

Sample AI Insight

Poquoson city shows meaningful potential for personal and laundry services attraction, with a 4.68x concentration and 73 jobs in this sub-sector. Near-term succession risk is elevated, with 23.3% of the working-age population within 10 years of retirement age.

Most of the employment across the concentrated sub-sectors traces back to a single source of demand. Visitor economy accounts for 54.5% of it, all of it in food services and drinking places. Recruitment that widens the demand base changes that exposure; recruitment inside the same base deepens it.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2024 annual
BLS LAUS2025 annual
BEA Regional GDP2024
BEA Regional Price Parity2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026

American Community Survey figures on this page are 2020-2024 five-year averages rather than single-year counts. A five-year estimate pools 60 months of survey responses, so each value describes the period as a whole.

Frequently Asked Questions

Key economic and demographic figures for Poquoson city, Virginia, from federal data sources.

What is the population of Poquoson city, Virginia?

12,639 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Poquoson city, Virginia?

$120,972 in nominal dollars (U.S. Census Bureau, ACS 5-Year Estimates). Adjusted for local prices using the BEA all-items regional price parity for Virginia Beach-Chesapeake-Norfolk, VA-NC (97.9 against a national average of 100), that is $123,567 at national average prices. BEA publishes regional price parity at metro level; there is no county-level figure.

What is the unemployment rate in Poquoson city, Virginia?

2.9% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).