Page County, Virginia

• Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
• Below the state median: Median household income runs $36,133 (38.8%) under the Virginia median, so statewide income averages overstate local household buying power.
• Talent gap: Bachelor's-or-higher attainment trails the national average by 20.5 pts, relevant for advanced-services attraction strategy.
• Aging population: Median age of 45 is materially above the U.S. norm; succession planning and senior-services demand are real factors.

• Largest private-sector industry: Retail Trade employs 796 workers (24.5% of tracked sectors), at an average wage of $31,157. Every industry figure on this page is private sector; government employs a further 1,303 and is counted separately.
• Economic scale: Regional GDP of $892M (2024).
• Wage stratification: Professional, Scientific, and Technical Services averages $69,854 while Accommodation and Food Services averages $21,538, a 3.2x spread in the same local economy, with implications for workforce development and talent strategy.

• Top specialization: Animal Production and Aquaculture concentrates at 2.92x the national norm.
• Cluster depth: 9 sub-sectors register LQ ≥ 1.5, but 54.6% of the employment across them depends on one source of demand: resident household spending. Read the count as depth within that single demand base rather than as spread across separate ones.

• In line with national: Home value to income ratio of 4.1x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
• High home ownership: 71.8% owner-occupied; rental supply may be tight for incoming workers.
• Elevated vacancy: 17.1% of housing units are vacant, above the Virginia rate of 8.7%, and down from 21% in 2019.
• Mostly second homes: seasonal, recreational and occasional-use units are 57.3% of vacant units, so the headline rate is not available supply.
• Genuinely available supply: units listed for rent or for sale are 14.8% of the vacant stock, or 2.5% of all housing units against the 17.1% headline vacancy rate. Absorbable supply for an incoming employer is thin, and the gap between the two is the redevelopment and conversion opportunity.
• Affordable rent tiers: 3 of 5 HUD Fair Market Rent bedroom sizes sit below what a household on the median renter income of $41,984 can pay without cost burden (~$1,050/mo), and 31.8% of renter households are measured as cost-burdened.

• Succession risk is real: 27% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
• Low participation: 56.7% labor force participation. The labor force itself fell 4.4% between 2019 and 2024, from 11,664 to 11,147.
• Talent pipeline: no college, university, or technical school is located in Page County per the IPEDS institutional directory, so any training pipeline serving it runs through institutions outside the county.

Page County shows emerging potential for animal production and aquaculture attraction, with a 2.92x concentration and 25 jobs in this sub-sector. Near-term succession risk is elevated, with 27% of the working-age population within 10 years of retirement age.

Most of the employment across the concentrated sub-sectors traces back to a single source of demand. Resident household spending accounts for 54.6% of it, with general merchandise retailers the largest single sub-sector at 24.7%. Recruitment that widens the demand base changes that exposure; recruitment inside the same base deepens it.