Norfolk city, Virginia
Demographics & Population
Census Bureau American Community Survey 2020-2024 · 5-Year Estimates
Household Income
Population Profile
Educational Attainment
Employment Overview
- Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
- Below the state median: Median household income runs $27,061 (29.0%) under the Virginia median, so statewide income averages overstate local household buying power.
- Elevated poverty: At 16.5%, the rate is in economically distressed territory and supports federal funding narratives (CDFI, NMTC, EDA).
- Young population: Median age of 33 is materially below the U.S. norm, a workforce pipeline asset.
Economy & Industry
Bureau of Labor Statistics QCEW · Bureau of Economic Analysis
- Largest private-sector industry: Health Care and Social Assistance employs 22,079 workers (23.9% of tracked sectors), at an average wage of $72,817. Every industry figure on this page is private sector; government employs a further 39,750 and is counted separately.
- Economic scale: Regional GDP of $26.8B (2024).
- Wage stratification: Finance and Insurance averages $104,228 while Accommodation and Food Services averages $25,974, a 4.0x spread in the same local economy, with implications for workforce development and talent strategy.
EP customers get year-over-year deltas, WARN notices, and SEC filings for every sector tracked above, surfaced as proactive alerts, not after-the-fact news.
Industry Concentration
Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.
Cluster Depth
Attraction Opportunities
- Top specialization: Water Transportation concentrates at 16.14x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
- Cluster depth: 9 sub-sectors register LQ ≥ 1.5, and no single source of demand accounts for more than 28.4% of the employment across them, the largest being freight and distribution. Demand reaches this base from more than one market rather than from a single one.
- Attraction whitespace: 7 sub-sectors register LQ < 0.5 with at least 50 employed, candidates for diversification or recruitment depending on labor-market fit.
Housing & Affordability
Census ACS · HUD Fair Market Rents FY2026
Housing Overview
for rent or sale
HUD Fair Market Rents
- In line with national: Home value to income ratio of 4.4x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
- Renter-majority market: 46.3% owner-occupied; flexible labor mobility but consider home-buying pipeline if attracting families.
- Rent affordability gap: None of the 5 HUD Fair Market Rent bedroom sizes sit below what a household on the median renter income of $46,991 can pay without cost burden (~$1,175/mo), and 52.8% of renter households are already cost-burdened, 26.3% severely so; workforce housing cost burden warrants attention.
Workforce Pipeline
Labor force readiness, commuting, and workforce composition
Labor Market Overview
Education & Talent Pipeline
Aging Workforce
Workforce by Occupation
- Healthy participation: 69.8% labor force participation reflects a steady, available local workforce.
- Talent pipeline: the 6 largest of 8 institutions in Norfolk city award 10,395 credentials a year. Employers drawing from a wider labor shed should read this alongside institutions outside the county, which this page does not aggregate.
AI Insights
Sample output. Pulse AI analysis draws on 10 federal data sources.
Norfolk city shows strong potential for water transportation attraction, with a 16.14x concentration and 862 jobs in this sub-sector. It ranks in the top decile nationally.
The concentrated base spans water transportation, support activities for transportation, and museums, historical sites, and similar, and no single source of demand accounts for more than 28.4% of the employment across them, the largest being freight and distribution. Supply-chain recruitment has more than one demand base to work from.
Industry Shift Analysis
Prospect Match Scores
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Schedule a DemoData Sources
Updated from official federal government data.
American Community Survey figures on this page are 2020-2024 five-year averages rather than single-year counts. A five-year estimate pools 60 months of survey responses, so each value describes the period as a whole.
Frequently Asked Questions
Key economic and demographic figures for Norfolk city, Virginia, from federal data sources.
What is the population of Norfolk city, Virginia?
233,596 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the median household income in Norfolk city, Virginia?
$66,109 in nominal dollars (U.S. Census Bureau, ACS 5-Year Estimates). Adjusted for local prices using the BEA all-items regional price parity for Virginia Beach-Chesapeake-Norfolk, VA-NC (97.9 against a national average of 100), that is $67,527 at national average prices. BEA publishes regional price parity at metro level; there is no county-level figure.
What is the unemployment rate in Norfolk city, Virginia?
4% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).
What is the GDP of Norfolk city, Virginia?
$26.8B (U.S. Bureau of Economic Analysis, CAGDP2).
