Grayson County, Virginia
Demographics & Population
Census Bureau American Community Survey 2020-2024 · 5-Year Estimates
Household Income
Population Profile
Educational Attainment
Employment Overview
- Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
- Below the state median: Median household income runs $45,440 (48.8%) under the Virginia median, so statewide income averages overstate local household buying power.
- Elevated poverty: At 16.5%, the rate is in economically distressed territory and supports federal funding narratives (CDFI, NMTC, EDA).
- Talent gap: Bachelor's-or-higher attainment trails the national average by 20.2 pts, relevant for advanced-services attraction strategy.
- Aging population: Median age of 48 is materially above the U.S. norm; succession planning and senior-services demand are real factors.
Economy & Industry
Bureau of Labor Statistics QCEW · Bureau of Economic Analysis
- Largest private-sector industry: Manufacturing employs 371 workers (42.4% of tracked sectors), at an average wage of $44,416. Every industry figure on this page is private sector; government employs a further 1,098 and is counted separately.
- Economic scale: Regional GDP of $398M (2024).
- Wage stratification: Finance and Insurance averages $72,717 while Retail Trade averages $22,155, a 3.3x spread in the same local economy, with implications for workforce development and talent strategy.
EP customers get year-over-year deltas, WARN notices, and SEC filings for every sector tracked above, surfaced as proactive alerts, not after-the-fact news.
Industry Concentration
Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.
Cluster Depth
Attraction Opportunities
- Top specialization: Animal Production and Aquaculture concentrates at 9.00x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
- Cluster depth: 5 sub-sectors register LQ ≥ 1.5, but 73.5% of the employment across them depends on one source of demand: resident household spending. Read the count as depth within that single demand base rather than as spread across separate ones.
Housing & Affordability
Census ACS · HUD Fair Market Rents FY2026
Housing Overview
for rent or sale
HUD Fair Market Rents
- In line with national: Home value to income ratio of 3.1x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
- High home ownership: 80.4% owner-occupied; rental supply may be tight for incoming workers.
- Elevated vacancy: 29.3% of housing units are vacant, above the Virginia rate of 8.7%, and down from 29.7% in 2019.
- Mostly second homes: seasonal, recreational and occasional-use units are 35.7% of vacant units, so the headline rate is not available supply.
- Genuinely available supply: units listed for rent or for sale are 4.8% of the vacant stock, or 1.4% of all housing units against the 29.3% headline vacancy rate. Absorbable supply for an incoming employer is thin, and the gap between the two is the redevelopment and conversion opportunity.
- Rent affordability gap: None of the 5 HUD Fair Market Rent bedroom sizes sit below what a household on the median renter income of $28,966 can pay without cost burden (~$724/mo), and 42.7% of renter households are already cost-burdened, 20.5% severely so; workforce housing cost burden warrants attention.
Workforce Pipeline
Labor force readiness, commuting, and workforce composition
Labor Market Overview
Education & Talent Pipeline
Aging Workforce
Workforce by Occupation
- Succession risk is real: 27.1% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
- Low participation: 46.7% labor force participation. The labor force itself fell 10.9% between 2019 and 2024, from 6,823 to 6,078.
- Talent pipeline: no college, university, or technical school is located in Grayson County per the IPEDS institutional directory, so any training pipeline serving it runs through institutions outside the county.
AI Insights
Sample output. Pulse AI analysis draws on 9 federal data sources.
Grayson County shows strong potential for animal production and aquaculture attraction, with a 9.00x concentration and 42 jobs in this sub-sector. It ranks in the top decile nationally. Near-term succession risk is elevated, with 27.1% of the working-age population within 10 years of retirement age.
Most of the employment across the concentrated sub-sectors traces back to a single source of demand. Resident household spending accounts for 73.5% of it, with food and beverage retailers the largest single sub-sector at 47.7%. Recruitment that widens the demand base changes that exposure; recruitment inside the same base deepens it.
Industry Shift Analysis
Prospect Match Scores
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Schedule a DemoData Sources
Updated from official federal government data.
American Community Survey figures on this page are 2020-2024 five-year averages rather than single-year counts. A five-year estimate pools 60 months of survey responses, so each value describes the period as a whole.
Frequently Asked Questions
Key economic and demographic figures for Grayson County, Virginia, from federal data sources.
What is the population of Grayson County, Virginia?
15,287 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the median household income in Grayson County, Virginia?
$47,730 in nominal dollars (U.S. Census Bureau, ACS 5-Year Estimates). Adjusted for local prices using the BEA all-items regional price parity for Virginia (101.1 against a national average of 100), that is $47,211 at national average prices. BEA publishes regional price parity at state level; there is no county-level figure.
What is the unemployment rate in Grayson County, Virginia?
3.7% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).
What is the GDP of Grayson County, Virginia?
$398M (U.S. Bureau of Economic Analysis, CAGDP2).
