ExecutivePulse
Official Federal Data

Grayson County, Virginia

Population 15,287
9 Sources Updated August 12, 2026
$47,730 up from the baseline named below
Median Income (nominal) vs 2019
$80,734 national
3.7% up from the baseline named below
Unemployment vs 2024
4.3% national
$398M up from the baseline named below
GDP (nominal) real change vs 2023
15.5% up from the baseline named below
Bachelor's+ vs 2019
35.7% national
Small population: 15,287 residents. These figures come from the U.S. Census Bureau’s American Community Survey 5-year estimates, which carry a wide margin of error for places under 20,000 people. Read each value as an approximate range, and treat year-over-year changes as indicative rather than exact. A small shift can reflect survey sampling, not a real change on the ground.

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household (nominal)
$47,730 up from 2019 vs 2019
Per Capita
$31,205 up from 2019 vs 2019
Mean Household
$72,281 up from 2019 vs 2019
Median Household (cost-of-living adjusted)
$47,211 state RPP 101.1
Poverty Rate
16.5% down from 2019 vs 2019approx.
Median Income Comparison
Grayson County$47,730
Virginia$93,170
National$80,734
Grayson County is $45,440 (48.8%) below the Virginia median.
Cost-of-living adjustment uses the BEA all-items regional price parity for Virginia, 101.1 against a national average of 100 (2024). BEA publishes regional price parity at state and metropolitan level only; there is no county figure, so the state index stands in for Grayson County and the adjusted median is an approximation. Per capita and mean household income above are nominal and carry no adjustment.

Population Profile

Source: Census Bureau ACS 2020-2024 · Table B01001, B02001, B03003
65+: 26% (3,975 residents) 55-64: 15.7% (2,393 residents) 35-54: 24.1% (3,691 residents) 18-34: 18% (2,748 residents) Under 18: 16.2% (2,480 residents) 48 Median Age
CohortsShare of total population
Under 18 · 16.2%
18-34 · 18%
35-54 · 24.1%
55-64 · 15.7%
65+ · 26%
Race & Ethnicity
White87.7%
Black or African American5.5%
Two or More Races5.1%
Asian1%
Some Other Race0.7%
Native Hawaiian and Other Pacific Islander0%
American Indian and Alaska Native0%
Hispanic or Latino(any race)4.2%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
85.6%
High School+
National: 89.6%
down from national 4.0 pts vs national
15.5%
Bachelor's+
National: 35.7%
down from national 20.2 pts vs national
4.9%
Graduate+
National: 14.1%
down from national 9.2 pts vs national

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
15,287
Population
6,078
Labor Force
Employed
5,860
Unemployment Rate BLS LAUS 2025 annual
3.7% up from 2024 +0.6 pts vs 2024
Mean Commute 2 min above national avg
28.1 min
Work From Home vs 15.1% national
5.2%
Labor Force and Employed are ACS 5-Year survey estimates; the Unemployment Rate above comes from BLS LAUS, a separate monthly survey with its own methodology. The two won't reconcile by subtracting one from the other.
Key Takeaways
  • Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
  • Below the state median: Median household income runs $45,440 (48.8%) under the Virginia median, so statewide income averages overstate local household buying power.
  • Elevated poverty: At 16.5%, the rate is in economically distressed territory and supports federal funding narratives (CDFI, NMTC, EDA).
  • Talent gap: Bachelor's-or-higher attainment trails the national average by 20.2 pts, relevant for advanced-services attraction strategy.
  • Aging population: Median age of 48 is materially above the U.S. norm; succession planning and senior-services demand are real factors.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$398M up from 2023 +0.5% vs 2023
Gross Domestic Product · 2024
+0.5% real (inflation-adjusted) · +3.7% nominal · 2023 to 2024
Source: Bureau of Economic Analysis · level and nominal change from CAGDP2 (current dollars); real change from CAGDP9 (chained 2017 dollars), both all-industry total. The two series agree in 2017, the chain reference year, and diverge by the amount of price change since.
101.1
Cost of Living · state · Above Avg

Top Private-Sector Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2024 Annual · Private sector only, with government shown below · 2025 is available but itemises 3 of the broad sectors against 5 for 2024, so the fuller year is shown
Top private-sector industries by employment in Grayson County, Virginia, with employment, share of top sectors, and average wage. Government employment is excluded and reported separately below the table.
IndustryEmploymentShare of Top 8Avg Wage
1Manufacturing
371 42.4%
$44,416
2Retail Trade
259 29.6%
$22,155
3Finance and Insurance
96 11.0%
$72,717
4Other Services (except Public Administration)
40 4.6%
$25,299
5Wholesale Trade
38 4.3%
$44,163
6Construction
36 4.1%
$38,997
7Professional, Scientific, and Technical Services
21 2.4%
$54,868
8Real Estate and Rental and Leasing
15 1.7%
$52,518
Government employment · context only
1,098

Public-sector jobs are not in the table above and are not part of any share or location quotient on this page. Both are measured on the private economy only, 2,317 private jobs in 2024: every location quotient divides by that total, and the Share of Top 8 column divides by the 8 sectors listed above. Private employment is the standard basis for measuring industry concentration because government employment mostly serves the resident population rather than an outside market. Nothing on this card is expected to add up with the government figure.

Track industry shifts with AI

ExecutivePulse monitors WARN notices, BLS changes, and SEC filings for your top employers.

Learn More
Key Takeaways
  • Largest private-sector industry: Manufacturing employs 371 workers (42.4% of tracked sectors), at an average wage of $44,416. Every industry figure on this page is private sector; government employs a further 1,098 and is counted separately.
  • Economic scale: Regional GDP of $398M (2024).
  • Wage stratification: Finance and Insurance averages $72,717 while Retail Trade averages $22,155, a 3.3x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
Seeing a change here?

EP customers get year-over-year deltas, WARN notices, and SEC filings for every sector tracked above, surfaced as proactive alerts, not after-the-fact news.

Get Deeper Trends

Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Chart source: BLS QCEW · broad NAICS supersector · private sector · Location Quotient vs. national private-sector employment share. The same supersector axes appear on every profile, so the shape can be compared across counties.
Concentrated Industries
List source: BLS QCEW · 3-digit NAICS sub-sector · private sector · Location Quotient vs. national private-sector employment share.
Same source and same private-sector basis as the Top Industries table above. These sit at a finer level than the chart's supersector axes, so the two sets of values are not directly comparable. The sub-sector view surfaces specialization the supersector view masks, such as Animal Production and Aquaculture here.
Animal Production and Aquaculture
9.00x
42
Crop Production
3.59x
34
Gasoline Stations and Fuel Dealers
3.45x
63
Private Households
3.02x
11
Food and Beverage Retailers
2.43x
137

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Concentrated Sub-Sectors
5 sub-sectors at LQ ≥ 1.5
Largest grouping among them is Retail Trade Cluster at 69.7% of the employment across all of them, which signals supply-chain fit for site selectors
287
Employment in the sub-sectors listed
9.00x
Peak sub-sector LQ
Sub-Sector Detail
Animal Production and Aquaculture
9.00x 42
Crop Production
3.59x 34
Gasoline Stations and Fuel Dealers
3.45x 63
Private Households
3.02x 11
Food and Beverage Retailers
2.43x 137

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, screened against local siting constraints. Source: BLS QCEW
0.36x
Food Services and Drinking Places
76 employed
0.44x
Ambulatory Health Care Services
68 employed
Screened on industrial power cost, rail-truck intermodal access, land base. Industrial electricity in Virginia costs 9.45¢/kWh against 8.62¢/kWh nationally (2025). Virginia has 7 rail-truck intermodal terminals, the nearest 216 miles from the county. Land area 442 sq mi, larger than 29% of US counties. Sources: EIA, BTS NTAD, Census Gazetteer.
Key Takeaways
  • Top specialization: Animal Production and Aquaculture concentrates at 9.00x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
  • Cluster depth: 5 sub-sectors register LQ ≥ 1.5, but 73.5% of the employment across them depends on one source of demand: resident household spending. Read the count as depth within that single demand base rather than as spread across separate ones.
Source: BLS QCEW sub-sector Location Quotients.
Grayson County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2024 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064, B25004
$150,100 up from the baseline named below
Median Home Value vs 2019
$765 up from the baseline named below
Rent/Mo vs 2019
80.4% down from the baseline named below
Owner-Occ vs 2019
29.3% down from the baseline named below
Vacancy vs 2019
1.4% available
for rent or sale
3.1x
Home Value to Income Ratio
vs. ~4.1x national average

HUD Fair Market Rents

HUD publishes these by FMR area, which may cover more than one county · Source: HUD · Fair Market Rents FY2026 · Affordability threshold and renter cost burden from Census ACS B25119, B25070
Studio
$792/mo
1 Bedroom
$834/mo
2 Bedroom
$914/mo
3 Bedroom
$1,241/mo
4 Bedroom
$1,252/mo
30% of monthly median renter household income (~$724/mo, from a renter median of $28,966) · rents above this line are typically considered cost-burdened.
Measured: 42.7% of renter households already pay 30% or more of income on rent, and 20.5% pay 50% or more.
Key Takeaways
  • In line with national: Home value to income ratio of 3.1x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
  • High home ownership: 80.4% owner-occupied; rental supply may be tight for incoming workers.
  • Elevated vacancy: 29.3% of housing units are vacant, above the Virginia rate of 8.7%, and down from 29.7% in 2019.
  • Mostly second homes: seasonal, recreational and occasional-use units are 35.7% of vacant units, so the headline rate is not available supply.
  • Genuinely available supply: units listed for rent or for sale are 4.8% of the vacant stock, or 1.4% of all housing units against the 29.3% headline vacancy rate. Absorbable supply for an incoming employer is thin, and the gap between the two is the redevelopment and conversion opportunity.
  • Rent affordability gap: None of the 5 HUD Fair Market Rent bedroom sizes sit below what a household on the median renter income of $28,966 can pay without cost burden (~$724/mo), and 42.7% of renter households are already cost-burdened, 20.5% severely so; workforce housing cost burden warrants attention.
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23001, B23025, B08303, B08301
8,832 down from the baseline named below
Working Age (18-64) vs 2019
Mean Commute 2 min above national avg
28.1 min
Work From Home vs 15.1% national
5.2%
Prime-Age Employed (25-54)
65.4%
of prime-age population
Prime-age rate numerator is civilian employed (B23001); the denominator is total population aged 25-54 (B01001), which also includes armed forces.
Labor force participation rate: 46.7%, the labor force as a share of the population aged 16 and over (ACS B23025) 47% Participation
of population age 16 and over (13,003)
down from 2019 vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003
Bachelor's+
15.5% up from 2019 vs 2019
HS Diploma+
85.6% up from 2019 vs 2019
Institutions in Grayson County
The IPEDS institutional directory lists no college, university, or technical school located in Grayson County. Any training pipeline serving this county runs through institutions outside it, which this page does not aggregate.

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
27.1%
55-64 of working-age population (18-64)
Same cohort is 15.7% of total population, the basis used in the Demographics cohort chart.
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
35.1%
Service
17.8%
Sales & Office
14%
Construction / Maint.
10.4%
Production / Transport
22.7%
Bars are drawn on a 0% to 40% axis, so bar length is proportional to actual share. Labels give each group's share of 5,860 employed workers.
Key Takeaways
  • Succession risk is real: 27.1% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
  • Low participation: 46.7% labor force participation. The labor force itself fell 10.9% between 2019 and 2024, from 6,823 to 6,078.
  • Talent pipeline: no college, university, or technical school is located in Grayson County per the IPEDS institutional directory, so any training pipeline serving it runs through institutions outside the county.
Source: ACS workforce data and College Scorecard.

AI Insights

Sample output. Pulse AI analysis draws on 9 federal data sources.

Sample AI Insight

Grayson County shows strong potential for animal production and aquaculture attraction, with a 9.00x concentration and 42 jobs in this sub-sector. It ranks in the top decile nationally. Near-term succession risk is elevated, with 27.1% of the working-age population within 10 years of retirement age.

Most of the employment across the concentrated sub-sectors traces back to a single source of demand. Resident household spending accounts for 73.5% of it, with food and beverage retailers the largest single sub-sector at 47.7%. Recruitment that widens the demand base changes that exposure; recruitment inside the same base deepens it.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

Take it further

AI Insights: Built into ExecutivePulse. Continuous analysis tied to your own pipeline: industry-shift signals, prospect matches, retention prompts.

Managed Services: Prefer to hand it off? Our team delivers the analysis and consulting for you.

Schedule a Demo
Available as premium offerings.

Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2024 annual
BLS LAUS2025 annual
BEA Regional GDP2024
BEA Regional Price Parity2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026

American Community Survey figures on this page are 2020-2024 five-year averages rather than single-year counts. A five-year estimate pools 60 months of survey responses, so each value describes the period as a whole.

Frequently Asked Questions

Key economic and demographic figures for Grayson County, Virginia, from federal data sources.

What is the population of Grayson County, Virginia?

15,287 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Grayson County, Virginia?

$47,730 in nominal dollars (U.S. Census Bureau, ACS 5-Year Estimates). Adjusted for local prices using the BEA all-items regional price parity for Virginia (101.1 against a national average of 100), that is $47,211 at national average prices. BEA publishes regional price parity at state level; there is no county-level figure.

What is the unemployment rate in Grayson County, Virginia?

3.7% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Grayson County, Virginia?

$398M (U.S. Bureau of Economic Analysis, CAGDP2).