ExecutivePulse
Official Federal Data

Colonial Heights city, Virginia

Richmond, VA · Population 18,352
10 Sources Updated August 12, 2026
$76,505 up from the baseline named below
Median Income (nominal) vs 2019
$80,734 national
3.4% up from the baseline named below
Unemployment vs 2024
4.3% national
9,214
Labor Force
28% up from the baseline named below
Bachelor's+ vs 2019
35.7% national
Small population: 18,352 residents. These figures come from the U.S. Census Bureau’s American Community Survey 5-year estimates, which carry a wide margin of error for places under 20,000 people. Read each value as an approximate range, and treat year-over-year changes as indicative rather than exact. A small shift can reflect survey sampling, not a real change on the ground.

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household (nominal)
$76,505 up from 2019 vs 2019
Per Capita
$37,650 up from 2019 vs 2019
Mean Household
$93,310 up from 2019 vs 2019
Median Household (cost-of-living adjusted)
$78,146 metro RPP 97.9
Poverty Rate
7.9% down from 2019 vs 2019approx.
Median Income Comparison
Colonial Heights city$76,505
Virginia$93,170
National$80,734
Colonial Heights city is $16,665 (17.9%) below the Virginia median.
Cost-of-living adjustment uses the BEA all-items regional price parity for Richmond, VA, 97.9 against a national average of 100 (2024). BEA publishes regional price parity at state and metropolitan level only; there is no county figure, so the metro index stands in for Colonial Heights city and the adjusted median is an approximation. Per capita and mean household income above are nominal and carry no adjustment.

Population Profile

Source: Census Bureau ACS 2020-2024 · Table B01001, B02001, B03003
65+: 18.3% (3,364 residents) 55-64: 12.1% (2,212 residents) 35-54: 24.1% (4,427 residents) 18-34: 20.9% (3,841 residents) Under 18: 24.6% (4,508 residents) 38 Median Age
CohortsShare of total population
Under 18 · 24.6%
18-34 · 20.9%
35-54 · 24.1%
55-64 · 12.1%
65+ · 18.3%
Race & Ethnicity
White66.2%
Black or African American19.3%
Two or More Races5.7%
Some Other Race4.3%
Asian3.7%
American Indian and Alaska Native0.8%
Native Hawaiian and Other Pacific Islander0%
Hispanic or Latino(any race)8.3%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
90.8%
High School+
National: 89.6%
up from national +1.2 pts vs national
28%
Bachelor's+
National: 35.7%
down from national 7.7 pts vs national
10.2%
Graduate+
National: 14.1%
down from national 3.9 pts vs national

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
18,352
Population
9,214
Labor Force
Employed
8,802
Unemployment Rate BLS LAUS 2025 annual
3.4% up from 2024 +0.2 pts vs 2024
Mean Commute 1 min below national avg
25.5 min
Work From Home vs 15.1% national
8.2%
Labor Force and Employed are ACS 5-Year survey estimates; the Unemployment Rate above comes from BLS LAUS, a separate monthly survey with its own methodology. The two won't reconcile by subtracting one from the other.
Key Takeaways
  • Income near the national median: Median household income tracks the national median, indicating a broad-based consumer market.
  • Below the state median: Median household income runs $16,665 (17.9%) under the Virginia median, so statewide income averages overstate local household buying power.
  • Talent gap: Bachelor's-or-higher attainment trails the national average by 7.7 pts, relevant for advanced-services attraction strategy.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

Top Private-Sector Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2024 Annual · Private sector only, with government shown below · 2025 is available but itemises 4 of the broad sectors against 10 for 2024, so the fuller year is shown
Top private-sector industries by employment in Colonial Heights city, Virginia, with employment, share of top sectors, and average wage. Government employment is excluded and reported separately below the table.
IndustryEmploymentShare of Top 10Avg Wage
1Retail Trade
2,752 33.8%
$29,704
2Accommodation and Food Services
1,973 24.2%
$23,498
3Health Care and Social Assistance
1,604 19.7%
$60,647
4Other Services (except Public Administration)
424 5.2%
$43,598
5Professional, Scientific, and Technical Services
379 4.7%
$61,771
6Wholesale Trade
250 3.1%
$68,158
7Finance and Insurance
248 3.0%
$84,722
8Construction
182 2.2%
$61,776
9Real Estate and Rental and Leasing
166 2.0%
$49,765
10Manufacturing
161 2.0%
$74,712
Government employment · context only
1,204

Public-sector jobs are not in the table above and are not part of any share or location quotient on this page. Both are measured on the private economy only, 8,489 private jobs in 2024: every location quotient divides by that total, and the Share of Top 10 column divides by the 10 sectors listed above. Private employment is the standard basis for measuring industry concentration because government employment mostly serves the resident population rather than an outside market. Nothing on this card is expected to add up with the government figure.

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Key Takeaways
  • Largest private-sector industry: Retail Trade employs 2,752 workers (33.8% of tracked sectors), at an average wage of $29,704. Every industry figure on this page is private sector; government employs a further 1,204 and is counted separately.
  • Wage stratification: Finance and Insurance averages $84,722 while Accommodation and Food Services averages $23,498, a 3.6x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Chart source: BLS QCEW · broad NAICS supersector · private sector · Location Quotient vs. national private-sector employment share. The same supersector axes appear on every profile, so the shape can be compared across counties.
Concentrated Industries
List source: BLS QCEW · 3-digit NAICS sub-sector · private sector · Location Quotient vs. national private-sector employment share.
Same source and same private-sector basis as the Top Industries table above. These sit at a finer level than the chart's supersector axes, so the two sets of values are not directly comparable. The sub-sector view surfaces specialization the supersector view masks, such as Clothing, Clothing Accessories, Shoe, and Jewelry Retailers here.
Clothing, Clothing Accessories, Shoe, and Jewelry Retailers
5.87x
430
General Merchandise Retailers
4.69x
980
Furniture, Home Furnishings, and Other Retailers
3.64x
186
Sporting Goods, Hobby, Musical Instrument, Book, and Misc. Retailers
2.80x
269
Rental and Leasing Services
2.59x
95
Personal and Laundry Services
2.51x
251
Food Services and Drinking Places
2.38x
1,856
Health and Personal Care Retailers
2.37x
164
Building Material and Garden Supply Retailers
2.18x
193
Wholesale Trade Agents and Brokers
2.10x
66
Ambulatory Health Care Services
2.00x
1,126
Repair and Maintenance
1.69x
158
Gasoline Stations and Fuel Dealers
1.63x
109
Food and Beverage Retailers
1.56x
322

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Concentrated Sub-Sectors
14 sub-sectors at LQ ≥ 1.5
Largest grouping among them is Retail Trade Cluster at 42.8% of the employment across all of them, which signals supply-chain fit for site selectors
4,490
Employment in the sub-sectors listed
5.87x
Peak sub-sector LQ
Sub-Sector Detail, Highest 10 By LQ
Clothing, Clothing Accessories, Shoe, and Jewelry Retailers
5.87x 430
General Merchandise Retailers
4.69x 980
Furniture, Home Furnishings, and Other Retailers
3.64x 186
Sporting Goods, Hobby, Musical Instrument, Book, and Misc. Retailers
2.80x 269
Rental and Leasing Services
2.59x 95
Personal and Laundry Services
2.51x 251
Food Services and Drinking Places
2.38x 1,856
Health and Personal Care Retailers
2.37x 164
Building Material and Garden Supply Retailers
2.18x 193
Wholesale Trade Agents and Brokers
2.10x 66
+ 4 more sub-sectors at LQ ≥ 1.5, holding a further 1,715 jobs not counted in the total above. See the spider chart for the broader picture.

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, screened against local siting constraints. Source: BLS QCEW
0.18x
Administrative and Support Services
99 employed
0.45x
Insurance Carriers and Related Activities
74 employed
0.46x
Specialty Trade Contractors
151 employed
Screened on industrial power cost, rail-truck intermodal access, land base. Industrial electricity in Virginia costs 9.45¢/kWh against 8.62¢/kWh nationally (2025). Virginia has 7 rail-truck intermodal terminals, the nearest 14 miles from the city. Land area 8 sq mi, larger than 0% of US counties. Sources: EIA, BTS NTAD, Census Gazetteer.
Key Takeaways
  • Top specialization: Clothing, Clothing Accessories, Shoe, and Jewelry Retailers concentrates at 5.87x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
  • Cluster depth: 14 sub-sectors register LQ ≥ 1.5, and no single source of demand accounts for more than 49.3% of the employment across them, the largest being resident household spending. Demand reaches this base from more than one market rather than from a single one.
  • Attraction whitespace: 3 sub-sectors register LQ < 0.5 with at least 50 employed, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Colonial Heights city's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2024 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064, B25004
$246,600 up from the baseline named below
Median Home Value vs 2019
$1,234 up from the baseline named below
Rent/Mo vs 2019
68.1% up from the baseline named below
Owner-Occ vs 2019
7.2% down from the baseline named below
Vacancy vs 2019
3.8% available
for rent or sale
3.2x
Home Value to Income Ratio
vs. ~4.1x national average

HUD Fair Market Rents

HUD publishes these by FMR area, which may cover more than one county · Source: HUD · Fair Market Rents FY2026 · Affordability threshold and renter cost burden from Census ACS B25119, B25070
Studio
$1,442/mo
1 Bedroom
$1,507/mo
2 Bedroom
$1,655/mo
3 Bedroom
$2,072/mo
4 Bedroom
$2,553/mo
30% of monthly median renter household income (~$1,192/mo, from a renter median of $47,682) · rents above this line are typically considered cost-burdened.
Measured: 50.7% of renter households already pay 30% or more of income on rent, and 32% pay 50% or more.
Key Takeaways
  • In line with national: Home value to income ratio of 3.2x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
  • Rent affordability gap: None of the 5 HUD Fair Market Rent bedroom sizes sit below what a household on the median renter income of $47,682 can pay without cost burden (~$1,192/mo), and 50.7% of renter households are already cost-burdened, 32% severely so; workforce housing cost burden warrants attention.
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23001, B23025, B08303, B08301
10,480 up from the baseline named below
Working Age (18-64) vs 2019
Mean Commute 1 min below national avg
25.5 min
Work From Home vs 15.1% national
8.2%
Prime-Age Employed (25-54)
82.8%
of prime-age population
Prime-age rate numerator is civilian employed (B23001); the denominator is total population aged 25-54 (B01001), which also includes armed forces.
Labor force participation rate: 64.1%, the labor force as a share of the population aged 16 and over (ACS B23025) 64% Participation
of population age 16 and over (14,372)
up from 2019 vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
28% up from 2019 vs 2019
HS Diploma+
90.8% down from 2019 vs 2019
Institutions in Colonial Heights city
1 institution in Colonial Heights city reporting credentials to College Scorecard
Credentials awarded in Colonial Heights city
71/yr
Southside College of Health Sciences 71/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
21.1%
55-64 of working-age population (18-64)
Same cohort is 12.1% of total population, the basis used in the Demographics cohort chart.
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
38.2%
Service
14.5%
Sales & Office
22.9%
Construction / Maint.
10.5%
Production / Transport
13.9%
Bars are drawn on a 0% to 40% axis, so bar length is proportional to actual share. Labels give each group's share of 8,802 employed workers.
Key Takeaways
  • Healthy participation: 64.1% labor force participation reflects a steady, available local workforce.
  • Talent pipeline: 1 institution in Colonial Heights city awards 71 credentials a year. Employers drawing from a wider labor shed should read this alongside institutions outside the county, which this page does not aggregate.
Source: ACS workforce data and College Scorecard.

AI Insights

Sample output. Pulse AI analysis draws on 10 federal data sources.

Sample AI Insight

Colonial Heights city shows strong potential for clothing, clothing accessories, shoe, and jewelry retailers attraction, with a 5.87x concentration and 430 jobs in this sub-sector. It ranks in the top decile nationally.

The concentrated base spans clothing, clothing accessories, shoe, and jewelry retailers, general merchandise retailers, and furniture, home furnishings, and other retailers, and no single source of demand accounts for more than 49.3% of the employment across them, the largest being resident household spending. Supply-chain recruitment has more than one demand base to work from.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2024 annual
BLS LAUS2025 annual
BEA Regional GDP2024
BEA Regional Price Parity2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

American Community Survey figures on this page are 2020-2024 five-year averages rather than single-year counts. A five-year estimate pools 60 months of survey responses, so each value describes the period as a whole.

Frequently Asked Questions

Key economic and demographic figures for Colonial Heights city, Virginia, from federal data sources.

What is the population of Colonial Heights city, Virginia?

18,352 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Colonial Heights city, Virginia?

$76,505 in nominal dollars (U.S. Census Bureau, ACS 5-Year Estimates). Adjusted for local prices using the BEA all-items regional price parity for Richmond, VA (97.9 against a national average of 100), that is $78,146 at national average prices. BEA publishes regional price parity at metro level; there is no county-level figure.

What is the unemployment rate in Colonial Heights city, Virginia?

3.4% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).