Rich County, Utah

• Income near the national median: Median household income tracks the national median, indicating a broad-based consumer market.
• Below the state median: Median household income runs $16,157 (17.0%) under the Utah median, so statewide income averages overstate local household buying power.
• Talent gap: Bachelor's-or-higher attainment trails the national average by 11.3 pts, relevant for advanced-services attraction strategy.

• Largest private-sector industry: Retail Trade employs 121 workers (36.8% of tracked sectors), at an average wage of $29,582. Every industry figure on this page is private sector; government employs a further 220 and is counted separately.
• Economic scale: Regional GDP of $253M (2024).

• Top specialization: Gasoline Stations and Fuel Dealers concentrates at 7.17x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
• Cluster depth: 5 sub-sectors register LQ ≥ 1.5, and no single source of demand accounts for more than 42.5% of the employment across them, the largest being visitor economy. Demand reaches this base from more than one market rather than from a single one.

• In line with national: Home value to income ratio of 4.2x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
• High home ownership: 84.7% owner-occupied; rental supply may be tight for incoming workers.
• Elevated vacancy: 72.6% of housing units are vacant, above the Utah rate of 8.1%, and down from 79.1% in 2019.
• Mostly second homes: seasonal, recreational and occasional-use units are 92% of vacant units, so the headline rate is not available supply.
• Genuinely available supply: units listed for rent or for sale are 2.8% of the vacant stock, or 2% of all housing units against the 72.6% headline vacancy rate. Absorbable supply for an incoming employer is thin, and the gap between the two is the redevelopment and conversion opportunity.
• Affordable rent tiers: 4 of 5 HUD Fair Market Rent bedroom sizes sit below what a household on the median renter income of $58,594 can pay without cost burden (~$1,465/mo), and 17% of renter households are measured as cost-burdened.

• Succession risk is real: 23.6% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
• Healthy participation: 64.7% labor force participation reflects a steady, available local workforce.
• Short commutes: 21.9-minute mean commute is a quality-of-life and labor-access advantage worth surfacing for site selectors.
• Talent pipeline: no college, university, or technical school is located in Rich County per the IPEDS institutional directory, so any training pipeline serving it runs through institutions outside the county.

Rich County shows strong potential for gasoline stations and fuel dealers attraction, with a 7.17x concentration and 54 jobs in this sub-sector. It ranks in the top decile nationally. Near-term succession risk is elevated, with 23.6% of the working-age population within 10 years of retirement age.

The concentrated base spans gasoline stations and fuel dealers, construction of buildings, and repair and maintenance, and no single source of demand accounts for more than 42.5% of the employment across them, the largest being visitor economy. Supply-chain recruitment has more than one demand base to work from.